There’s no question that YouTube can be a powerful tool when it comes to getting your message out with any digital marketing campaign. If YouTube was considered a search engine, it would actually be second in the world, right behind Google. As one of the most visited websites on the planet, it only makes sense that anyone wanting to get their message out would want to turn to YouTube and see what they can do to get the world’s attention.
1. A unique way to build your brand
YouTube is a great way to build your brand. While articles and websites are nice, there’s something about video that just trumps all. This shouldn’t be surprising how TV has clearly surpassed reading books as a main 1-2 of entertainment and the same type of situation is happening with written content online versus video content.
Having a great personality, that human touch, can really personalize your business for customers and make you more relatable. Always a good thing in a marketing campaign.
2. Brings a human face/voice to your site
Let’s face it: personal connection matters. This is especially true if you’re reaching out to younger customers. By having that YouTube page where they can see a person, their quirks, their tone of voice, they can relate to your company better. If you don’t have any videos out, or only have the formal stuffy sales videos, then you are missing out.
3. YouTube videos rank well for competitive keywords
Google loves YouTube, and that shouldn’t surprise anyone since they own the company (a fact many people forget)! YouTube videos are considered solid content and when a video gets a lot of good votes, has a keyword in the title, and comes from a solid account then it can often rank for high traffic keywords that your own website or blog can’t even rank for. That’s a lot of hungry traffic!
4. YouTube helps you build authority online
Authority is a huge word in today’s online world and with how current SEO works. Having multiple YouTube videos on related topics is one of the easiest and fastest ways to grow online authority that follows you to all your other pages and online efforts.
5. Backlinks from YouTube are safe
Collecting backlinks is still extremely important for SEO purposes and a URL link from a YouTube video (especially one that gains authority and ranks high) is a safe and powerful backlink that can help build up a blog or website, especially if you end up stacking several of them together.
6. Stay one step ahead of trends
Trends come and go, but the online world is ever-changing. It can be extremely hard to keep up with all of it but one trend that is clear: video content is gaining in demand and is being seen by search engines as more and more important. Making sure you’re on YouTube helps you know that whatever else changes, you’ll be available on a platform that will stay in high demand.
Remember, every day that you’re not on YouTube is another one where you are letting potential customers just surf on by. Make YouTube an indispensable part of your online marketing plan and you’ll be amazed at the results you see!