The PERC Blog

Our thoughts on digital marketing.

AI in Digital Marketing

Utilizing AI in Digital Marketing: Boost Efficiency, Personalization, and Results

By Xavier Berkness | May 13, 2024

In an increasingly complex digital marketing landscape, businesses are constantly searching for innovative ways to enhance efficiency and gain a competitive edge. Over the past few years, artificial intelligence (AI) has emerged as a game-changer, offering digital marketers unprecedented opportunities to streamline operations, personalize customer experiences, and accelerate growth. As a marketing company specializing in…

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Email Design Campaigns

Unleashing the Power of Email Design Campaigns for Digital Marketing Success

By Xavier Berkness | May 13, 2024

In today’s competitive digital marketing landscape, grabbing the attention of your target audience and keeping them engaged with your brand is more critical than ever. Amidst the noise, email design campaigns have emerged as a potent tool for boosting customer engagement, fostering brand loyalty, and driving conversions. By leveraging the power of visually appealing, creative,…

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Mastering Video Marketing

Mastering Video Marketing: Innovative Strategies to Engage and Captivate Audiences in 2024

By Xavier Berkness | May 13, 2024

Video marketing is no longer a mere trend in the ever-evolving digital landscape – it has become essential for businesses seeking to engage and captivate audiences effectively. Harnessing the full potential of video content can substantially impact your brand’s visibility, online presence, and conversions. As a marketing company specializing in digital marketing and website design,…

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Mastering Video Marketing

Mastering Video Marketing Strategies to Elevate Your Digital Presence

By Xavier Berkness | May 13, 2024

As the digital landscape continues to evolve, video marketing has become a powerful tool for businesses looking to create engaging, shareable content that cuts through the noise and captures the attention of their target audience. With its ability to convey complex ideas and showcase brand personality in a short, easily digestible format, video marketing is…

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eCommerce Website Optimization

Drive Sales through eCommerce Website Optimization: Strategies for Success

By Xavier Berkness | May 6, 2024

The world of eCommerce has seen exponential growth in recent years, with more and more businesses embracing digital platforms to sell their products and services. In this increasingly competitive market, it is crucial for businesses to optimize their eCommerce websites to ensure they maintain a strong online presence and deliver a superior user experience that…

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Landing Pages

Crafting High-Converting Landing Pages: Essential Design Elements for Maximum Impact

By Xavier Berkness | May 6, 2024

In the highly competitive realm of digital marketing and website design, the importance of a powerful landing page cannot be overstated. A landing page serves as the first point of contact between a prospective customer and your brand as they click through from an ad, email, or social media post. Its primary goal is to…

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Digital Marketing Funnel

Building an Effective Digital Marketing Funnel: Nurturing Leads and Driving Conversions

By Xavier Berkness | May 6, 2024

In today’s digital landscape, mastering the art of creating an effective digital marketing funnel is essential to the success of your online marketing endeavors. A digital marketing funnel is a strategic framework that guides your potential customers through each stage of their journey, from initial awareness to conversion and ultimately advocacy. By understanding the intricacies…

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pay-per-click paid search

Benefits of Paid Search Advertising: Drive Traffic, Conversion, and Business Growth

By Xavier Berkness | May 6, 2024

In the increasingly competitive digital marketplace, businesses must diversify and optimize their marketing strategies to attract new customers and drive growth. One effective method to amplify your digital presence and generate quality leads is through paid search advertising. Paid search, also known as Google Ads or pay-per-click (PPC) advertising, allows businesses to bid on prime…

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