The PERC Blog

Our thoughts on digital marketing.

Why a Strong Digital Marketing Strategy Is Key to Business Success: Insights From PERC’s Experts

By Xavier Berkness | Jan 27, 2023

As the current business landscape shifts and evolves, a solid digital marketing strategy has become integral to achieving real success. From social media marketing to email marketing, digital technology has opened up powerful opportunities for companies of all sizes across industries — but it also represents an ever-changing challenge that requires strategy, agility, and expertise.…

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Top 7 Trends Shaping Digital Transformation In 2023 – Sustainability

By Xavier Berkness | Jan 20, 2023

#7 Why Sustainability Will Drive IT Investments The integration of sustainability into the core strategies of businesses has become vitally important, providing them with a competitive edge. With an increasing public focus on climate change and environmental protection, companies are now under immense pressure to demonstrate their commitment to sustainability initiatives. From an economic standpoint,…

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Top 7 Trends Shaping Digital Transformation In 2023 – Cybersecurity

By Xavier Berkness | Jan 13, 2023

#6 How Cybersecurity Defenses Can Help Protect Against Increasing Threat Complexity As the world advances with the use of technology, so do the threats to our security. While many organizations tend to have measures to prepare for such attacks, many still fall victim to cybercrime. In 2022, according to einnews.com, cybercrime damages cost the entire…

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Top 7 Trends Shaping Digital Transformation In 2023 – Data-driven Decision Intelligence

By Xavier Berkness | Jan 6, 2023

#5 Firms Will Increasingly Automate Data-driven Decision Intelligence To Reduce the Huge Cost of Wasted Opportunities In today’s fast-paced modern world, every small and medium-sized business (SMB) will benefit from data automation, which has several advantages that can increase the efficiency of your business. By automating repetitive tasks, your business can save a significant amount…

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Top 7 Trends Shaping Digital Transformation In 2023 – Total Experience (TX) Strategies

By Xavier Berkness | Dec 30, 2022

#4 Gaining the Trust and Support of Customers and Employees Through Total Experience (TX) Strategies To survive in today’s fast-paced world, companies need to swiftly update their strategy and adopt technologies that will likely significantly affect the customer experience. That’s why keeping up with the most recent developments in the field of digital transformation is…

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Top 7 Trends Shaping Digital Transformation In 2023 – Low/No-code Tools

By Xavier Berkness | Dec 23, 2022

#3 Non-technical Users Will Use Low/No-code Tools and Automation To Accelerate Transformation During the Covid-19 pandemic, consumers have shifted significantly toward online channels and digital platforms, and businesses must respond to thrive and survive. During these novel times, businesses with extensive knowledge of digital solutions are at a distinct advantage over other businesses, particularly traditional…

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Top 7 Trends Shaping Digital Transformation In 2023 – Composability

By Xavier Berkness | Dec 16, 2022

#2 Composability as a Core Business Strategy In today’s highly competitive business world, agility and innovation, much like hyperautomation, are key to success. To be agile and innovative, organizations need to be able to quickly adapt to changes in the market and rapidly develop new products and services. One of the best ways to achieve…

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Top 7 Trends Shaping Digital Transformation In 2023 – Automation

By Xavier Berkness | Dec 9, 2022

#1 Automation: A Digital Transformation Trend To Invest In With today’s ever-evolving technology, it’s no wonder that businesses are looking for ways to automate more of their processes. After all, automating tasks can help improve efficiency and accuracy while freeing up employees to focus on more strategic tasks. This is where hyperautomation comes in. 53%…

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