The PERC Blog

Our thoughts on digital marketing.

Content

Blogging Tips to Keep Your Readers Interested

By Xavier Berkness | Jan 13, 2025

Crafting content that resonates with readers is both an art and a science. To truly connect, it’s essential to know who you’re writing for and what they want. By identifying their interests and needs, you can tailor your content in ways that captivate their attention. Understanding Your Audience Understanding your audience is the foundation of…

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Website

Creating a Website That Stands Out

By Xavier Berkness | Jan 13, 2025

Creating a website that stands out is crucial for capturing attention and making a lasting impression. It takes more than just a pretty design; a successful website combines uniqueness, usability, and visibility. In a world full of digital content, you need to ensure your website is both memorable and functional to engage visitors effectively. Incorporating…

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SEO

How to Improve Your Site’s SEO

By Xavier Berkness | Jan 13, 2025

If you’re looking to get more eyes on your website, improving your site’s SEO is key. SEO, or search engine optimization, is all about making sure your site appears higher up in search results. Better visibility means more potential visitors can find you when searching online. Researching and Using the Right Keywords Finding and using…

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Digital Marketing

Using Digital Marketing to Grow Your Brand

By Xavier Berkness | Jan 13, 2025

Growing your brand with digital marketing is a smart way to reach new customers and engage with existing ones. As more people rely on the internet for information, it becomes crucial to establish a strong online presence. Digital marketing offers a range of tools and strategies to help you achieve this. Leveraging Social Media for…

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Marketing Videos

Create Fun Marketing Videos at Home Using These Strategies

By Xavier Berkness | Jan 5, 2025

Creating fun marketing videos right at home is easier than you might think. Videos are a powerful way to connect with your audience and showcase your brand’s personality. With a bit of creativity and some basic tools, you can produce videos that not only engage but also inform and entertain your viewers. Let’s explore the…

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Email Campaigns

Creating Effective Email Campaigns: A Comprehensive Guide

By Xavier Berkness | Jan 5, 2025

Email campaigns remain a powerful tool in digital marketing. They provide a direct line to your audience, allowing you to share valuable content right in their inboxes. But designing email campaigns that truly work requires more than just sending messages; it involves understanding who your audience is and what they need. Understanding Your Audience To…

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Paid Search Ads

Effective Strategies to Maximize Paid Search Ads Success

By Xavier Berkness | Jan 5, 2025

Paid search ads are a powerful tool in the digital marketing toolkit. They allow you to reach potential customers right when they’re searching for what you offer. However, to make the most of your investment, it’s important to know how to use them effectively. This involves understanding the nuances of search ads and how to…

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Building a Successful eCommerce Store

Top Tips for Building a Successful eCommerce Store

By Xavier Berkness | Jan 5, 2025

Building a successful eCommerce store is an exciting journey. With so many people shopping online, it’s a great way to reach more customers and grow your business. But to stand out, you need to build a store that is not only attractive but also easy to use. Choosing the Right Platform for Your eCommerce Business…

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