The PERC Blog
Our thoughts on digital marketing.
Elevate Your Online Presence: Marketing Plans for 2025
As we move through 2025, digital marketing is more dynamic than ever. Emerging technologies and trends are shaping how businesses communicate and engage with their audiences. It’s essential to keep up with these changes to maintain a competitive edge. Artificial Intelligence (AI) is playing a significant role in tailoring marketing efforts to individual needs. Automation…
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Creating Universally Appealing Website Experiences
A great website isn’t just about looks; it’s about how it works and feels to the user. Crafting a site that everyone loves involves understanding what people need when they visit. Clear navigation, fast performance, and simplicity are essential. Visitors want to find what they’re looking for without confusion or delay. Visual design plays a…
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Budget-Friendly Approaches to Search Engine Success
Many believe improving SEO means spending a fortune, but that’s not the only way to get results. Boosting your website’s visibility can be done efficiently without breaking the bank. By tweaking what you already have, like optimizing on-page elements and creating quality content, you can attract more visitors and improve rankings. Simple adjustments, like refining…
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Audience-Building Tactics for Successful Blog Creation
Blogging is a fantastic way to share your ideas and connect with people all over the world. However, getting readers to your blog and keeping them engaged can be challenging. Using the right techniques can make your content shine and attract more visitors eager to read what you have to say. Crafting an interesting headline…
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Top Email Campaign Design Tips
Email marketing remains a powerful tool for connecting with your audience and driving engagement. Designing an effective email campaign involves more than just sending out a message. It’s about understanding your audience and crafting content that truly speaks to them. Personalization can make all the difference, transforming a standard email into one that feels tailored…
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Strategies for Paid Search Success
Paid search is a powerful tool in digital marketing, helping businesses connect with potential customers online. It’s a smart way to make sure your ads reach the right people at the right time. By utilizing effective strategies, you can improve your return on investment and gain valuable insights into customer behavior. Understanding your audience is…
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Building a Profitable eCommerce Site
Creating a successful eCommerce site is like building a thriving online store. It combines careful planning, smart design, and strategic marketing. Every step you take in setting up your site can impact how your business grows and how your customers interact with it. It starts with identifying who exactly you’re trying to reach and what…
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Making Effective Marketing Videos
Creating an effective marketing video may seem tricky, but with the right plan, it becomes much easier. Videos can grab attention quickly and keep viewers engaged. They’re a great way to share your message and connect with your audience. Whether you want to introduce a product or tell a story, the right video can make…
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