The PERC Blog

Our thoughts on digital marketing.

Website Audit

Why Your Sarasota Business Needs a Website Audit

By Xavier Berkness | Apr 21, 2025

In the bustling business scene of Sarasota, having a well-maintained website is more than just keeping up with trends. It’s a key ingredient in the recipe for success. Imagine your website as the digital storefront of your business.  Would you ignore broken windows or an outdated facade? Of course not. The same logic applies online.…

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Digital Marketing Campaigns

Maximizing Online Visibility with Digital Marketing Campaigns

By Xavier Berkness | Apr 21, 2025

Digital marketing might sound like a big word, but it’s just a way for businesses to connect with others online. Think of it like setting up a lemonade stand on a busy street corner where lots of people walk by. The internet is that busy street, and digital marketing helps your lemonade stand get noticed…

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Web Design

Improving User Experience with Sarasota Web Design

By Xavier Berkness | Apr 21, 2025

In a world where first impressions are made faster than a mouse click, web design carries substantial weight in determining how users perceive a business. Think of your website as a digital handshake—clean, precise, and welcoming, guiding visitors to exactly what they need. For businesses in Sarasota, optimizing web design to enhance user experience can…

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SEO Errors

Identifying SEO Errors That Can Lower Your Tampa Visibility

By Xavier Berkness | Apr 21, 2025

Boosting your business visibility in Tampa often hinges on one crucial factor: your SEO health. SEO, or search engine optimization, is like the backbone of your online presence. When it’s managed well, your business is easy to find online, attracting more visitors and potential customers. But if there are issues, it can be like hiding…

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digital marketing

Building a Strong Digital Presence with Sarasota Marketing

By Xavier Berkness | Apr 14, 2025

Having a strong digital presence isn’t just a luxury for businesses these days; it’s like having a store window that never closes. As people spend more time online, businesses have incredible opportunities to reach out, engage, and grow by being present where their customers are. Whether it’s through social media, search engines, or websites, a…

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web design

Effective Web Development Tips for Non-Tech Entrepreneurs

By Xavier Berkness | Apr 14, 2025

Diving into web development without a tech background might seem a bit intimidating for many entrepreneurs. Yet, having a well-crafted website can be a game changer for a business, acting as a powerful tool for attracting and engaging customers. The good news is, with the right approach and understanding, creating a successful website isn’t out…

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website

How to Troubleshoot Slow Loading Pages on Your Sarasota Website

By Xavier Berkness | Apr 14, 2025

Fast-loading web pages have become a necessity for any successful website, especially when considering user experience and search engine optimization (SEO). When a site takes too long to load, visitors might leave before the page even opens, leading to lost opportunities and decreased engagement. A quick-loading website not only keeps visitors happy but can also…

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seo

Solving SEO Issues that are Hurting Your Sarasota Business

By Xavier Berkness | Apr 14, 2025

The health of your Sarasota business can be closely tied to your online presence. SEO, or Search Engine Optimization, plays a critical role in ensuring that potential customers can easily find you online.  However, many businesses are unknowingly hindered by various SEO issues that keep them from reaching their full potential. These issues can result…

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