The PERC Blog
Our thoughts on digital marketing.
Securing Your Sarasota Business Website from Common Threats
Website security might not always be the first thing business owners think about, but it’s really important. Imagine your website as the front door to your Sarasota business. You wouldn’t leave it wide open for anyone to walk through, right? The same principle applies to securing your online presence. As businesses in Sarasota increasingly rely…
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Tackling SEO Problems That Lower Your Search Engine Rankings
When it comes to search engine rankings, SEO issues can be tricky troublemakers. These problems can cause your website to slip down the search results, making it harder for potential customers to find you online. Understanding what causes these problems is the first step to solving them. In areas like Sarasota, businesses face unique challenges…
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Web Design Tweaks to Enhance Visual Appeal
Web design plays a vital role in how your audience perceives your business. A well-designed website can grab attention, hold interest, and build trust. And if you’re focusing on areas like Lakewood Ranch, where competition can be fierce, having an appealing design could be a game changer for local businesses. A site that’s visually enticing…
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Why Digital Marketing is Important for Sarasota Startups
Digital marketing is like having a superpower for Sarasota startups. It’s all about using online tools and strategies to get noticed and connect with your audience. Think about your favorite online ads or social media posts that caught your eye. Those are examples of digital marketing in action. For startups, it’s not just about getting…
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Tackling SEO Problems That Lower Your Search Engine Rankings
When it comes to search engine rankings, SEO issues can be tricky troublemakers. These problems can cause your website to slip down the search results, making it harder for potential customers to find you online. Understanding what causes these problems is the first step to solving them. In areas like Sarasota, businesses face unique challenges…
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How to Use PPC to Increase Local Visibility in Sarasota
Pay-Per-Click (PPC) advertising offers businesses a unique way to reach their local audience quickly and effectively. It’s a straightforward system where businesses pay a fee each time someone clicks on their ad. This method helps companies appear in search results, increasing their visibility among potential customers in their area. For businesses in Sarasota, PPC can…
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Improving Website Accessibility for a Better User Experience
A well-designed website isn’t just about aesthetics—it’s about making sure everyone can use it easily. Website accessibility plays a crucial role in this, ensuring that all visitors have a positive experience, regardless of their abilities. By improving accessibility, businesses show they care and reach a wider audience, including people who might otherwise find the web…
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Simple Fixes for Common SEO Errors
Search engine optimization, or SEO, involves making your website easy to find and user-friendly. Simple errors can prevent your site from performing well, especially in a competitive location like Tampa. By identifying and fixing these errors, businesses can significantly enhance their online presence. It’s like cleaning up a messy room—you’ll be surprised at how much…
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