The PERC Blog

A 5 Part Series In today’s retail landscape, retailers are discovering the increasing importance of customer loyalty program data. Customer loyalty programs have long been a staple in the retail industry. A successful loyalty program would motivate customers to enjoy the rewards of their increased spending, allowing retailers to secure their support. However, shoppers’ expectations…

A 5 Part Series In today’s fiercely competitive retail landscape, providing excellent customer service isn’t merely a business nicety; it has become a necessity. How retailers engage with their customers can make all the difference between building a loyal customer base and losing them to rivals. Insights into the trends of the behaviors of shoppers…

A 5 Part Series The advent of data-driven personalization has led to a revolution in multiple industries. As prevalent as it may be in the world of online retailers and digital shopping, data-driven insights play an equally significant role in the world of physical retail. As digital technologies evolve and customer data becomes increasingly abundant,…

A 5 Part Series In today’s age of digital shopping and convenience, brick-and-mortar stores are not merely surviving. Instead, they are evolving to deliver unique, experiential engagements that set them apart — from their competitors and even from their old selves. In response to current shopping trends, modern retail spaces are transforming into experience differentiators,…

A 5 Part Series In today’s fast-paced marketplace, where digital technology continues to reshape the way we interact and conduct business, the world of retail is undergoing a transformative evolution. The intersection of digital shopping and physical retail has given rise to a new era of shopping that enhances the customer experience and drives higher…