The PERC Blog

Our thoughts on digital marketing.

Person typing on laptop creating an engaging email

Designing Emails for More Sales: Effective Tips and Tricks

By Xavier Berkness | Mar 3, 2025

Emails are a crucial part of selling your products or services. They help you reach out directly to your customers and show them what you offer. Crafting the perfect email is more than just typing a message. It’s about grabbing attention, delivering value, and making it simple for readers to engage with your content. A…

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Tablet playing video next to laptop with analytics

How to Engage Audiences with Effective Marketing Videos

By Xavier Berkness | Mar 3, 2025

Videos have become a powerhouse tool in the world of marketing. They capture attention quickly and engage viewers in ways that other formats might not. Whether through short clips or longer presentations, videos can tell stories and convey messages that resonate with audiences. Using videos in your marketing strategy is essential for enhancing brand awareness.…

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Person analyzing eCommerce graphs on a laptop

The Most Effective Steps to eCommerce Success: A Guide

By Xavier Berkness | Mar 3, 2025

Jumping into eCommerce is a fantastic way to reach more customers and grow your business. To be successful, it’s crucial to focus on the right strategies that make your online store not just functional, but also a joy to use. Every detail matters, from the structure of your website to how you engage with your…

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Laptop and notes on desk for paid search strategy

Winning with Paid Search: Tips to Boost Your Campaigns

By Xavier Berkness | Mar 3, 2025

Paid search is an essential tool for any business looking to expand its online presence. It allows businesses to target specific audiences through ads that appear in search engine results. This approach can lead to immediate visibility and engagement, making it an efficient way to reach potential customers. Mastering paid search involves understanding its core…

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Person typing on a laptop with a coffee cup nearby

The Secret to Keeping Your Blog Readers Hooked: Revealed

By Xavier Berkness | Feb 24, 2025

Captivating your audience starts with effective communication. Discovering how to engage readers through thoughtful content creation transforms your blog into a go-to source. The way you present information can make all the difference in keeping readers on your site and encouraging them to interact more. Good headlines grab attention right away. They set the tone…

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Laptop showing web design interface with plant and folders.

How to Make Your Website User-Friendly: Learn the Essentials

By Xavier Berkness | Feb 24, 2025

Having a user-friendly website is essential for keeping visitors engaged and encouraging them to explore your content. When users visit your site, they should find it easy to navigate and visually appealing. This makes them more likely to stay longer and possibly become customers or loyal fans of your brand. Clear navigation paths, a consistent…

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Hands typing on laptop surrounded by SEO graphics

Discover the Top SEO Tactics That Get Results: Strategies and Tips

By Xavier Berkness | Feb 24, 2025

SEO, or search engine optimization, is essential for making your website more visible to those searching online. A higher ranking in search results can lead to more visitors and potential customers. While SEO can seem complex, understanding some basic tactics can make a big difference in how your site performs. Choosing the right keywords is…

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Digital marketing strategy with SEO and analysis tools.

Digital Marketing for Small Business: Everything You Need to Know

By Xavier Berkness | Feb 24, 2025

Digital marketing is a powerful tool for small businesses. It helps connect with customers and grow brand awareness. Unlike traditional methods, digital marketing offers measurable results and the ability to engage directly with your audience. Understanding who your customers are and what they need is the first step. This insight guides you in creating personalized…

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