The PERC Blog

Our thoughts on digital marketing.

eCommerce Store

How to Build a Successful eCommerce Store

By Xavier Berkness | Nov 25, 2024

Building a successful eCommerce store takes careful planning and execution. It’s more than just putting up a website and listing products. The right strategy can make all the difference between a store that struggles and one that thrives. First, selecting the right platform is crucial. Your eCommerce platform is the foundation of your store. It…

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Digital Marketing

Easy Digital Marketing Tips for Beginners

By Xavier Berkness | Nov 25, 2024

Starting with digital marketing can feel overwhelming, but it doesn’t have to be. With the right approach, you can effectively promote your business and reach more customers. These easy tips will guide you through essential steps in digital marketing. The first step in digital marketing is setting clear goals. Knowing what you want to achieve…

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Creating Cool Marketing Videos at Home

Creating Cool Marketing Videos at Home

By Xavier Berkness | Nov 25, 2024

Creating marketing videos at home has become easier than ever. With the right tools and a little creativity, you can produce professional-looking content without stepping outside your house. These videos can help promote your business, engage your audience, and boost your brand’s visibility. First, it’s essential to have a solid plan. This means defining your…

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Paid Search Ads

Getting Results with Paid Search Ads

By Xavier Berkness | Nov 25, 2024

Paid search ads can be a powerful way to drive traffic to your website and generate leads. They allow your business to appear at the top of search engine results, making it easier for potential customers to find you. However, creating effective paid search campaigns involves more than just throwing some ads together. You need…

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Emails

Designing Emails That Get Opened

By Xavier Berkness | Nov 18, 2024

Emails are an essential part of any digital marketing strategy. They allow you to connect directly with your customers and share important updates, promotions, and content. But with so many emails flooding inboxes every day, how do you make sure yours stand out? The key is to design emails that grab attention and encourage recipients…

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SEO

Digital Marketing Tips You Can Start Today

By Xavier Berkness | Nov 18, 2024

Getting more traffic to your website is essential for growing your online presence and achieving your business goals. There are several strategies you can use to attract more visitors, from optimizing your site for search engines to leveraging social media platforms. By combining these methods, you can reach a wider audience and increase engagement on…

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Marketing Videos

How to Make Cool Marketing Videos at Home

By Xavier Berkness | Nov 18, 2024

Creating cool marketing videos at home is easier than ever. You don’t need a fancy studio or expensive equipment to make videos that grab attention. With the right tools and techniques, you can produce high-quality videos from the comfort of your home. To get started, focus on gathering essential equipment to set up your home…

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Sign up

How to Make Your Website Easy to Use

By Xavier Berkness | Nov 18, 2024

A website that’s easy to use keeps visitors happy and encourages them to stick around longer. This leads to more engagement and higher conversion rates. Making your website user-friendly involves several key elements, from navigation and CTAs (calls to action) to load speed and content readability. The goal is to create a seamless experience that…

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