The PERC Blog

Our thoughts on digital marketing.

pay-per-click paid search

Benefits of Paid Search Advertising: Drive Traffic, Conversion, and Business Growth

By Xavier Berkness | May 6, 2024

In the increasingly competitive digital marketplace, businesses must diversify and optimize their marketing strategies to attract new customers and drive growth. One effective method to amplify your digital presence and generate quality leads is through paid search advertising. Paid search, also known as Google Ads or pay-per-click (PPC) advertising, allows businesses to bid on prime…

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User-Generated Content in Digital Marketing

Unleashing the Potential of User-Generated Content in Digital Marketing

By Xavier Berkness | Apr 29, 2024

In the fast-paced world of digital marketing and website design, businesses are constantly striving to find innovative ways to engage their target audience and foster a sense of loyalty and trust. One powerful solution lies in user-generated content (UGC), a marketing gold mine that has captured the attention of marketers and audiences alike. As content…

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Power of Video Marketing

The Power of Video Marketing – Boost Your Brand’s Online Presence and Engagement

By Xavier Berkness | Apr 29, 2024

With the online landscape constantly evolving, businesses must adapt and diversify their digital marketing efforts to maintain a competitive edge. One increasingly powerful strategy for capturing audience attention and enhancing brand visibility is video marketing – a captivating and versatile medium that offers a highly engaging way to convey your brand story, showcase products or…

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Power of Infographics

The Power of Infographics: Boosting Your Digital Marketing Strategy through Visual Storytelling

By PERC SEO | Apr 29, 2024

In today’s rapidly evolving digital marketing landscape, capturing the attention of your target audience can be challenging. With the ongoing explosion of information and content competing for users’ attention, creating visually engaging and easily digestible content has become essential for businesses looking to stand out and make an impact. That’s where infographics come into play.…

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Email Marketing Campaigns

Mastering Email Marketing Campaigns: Best Practices for Effective Customer Engagement

By Xavier Berkness | Apr 29, 2024

In today’s fast-paced digital world, businesses must consistently innovate and fine-tune their marketing strategies to remain visible and compelling to their target audiences. One timeless yet powerful marketing channel that continues to prove its worth is email marketing. When executed effectively, email marketing can help you build strong connections with customers, nurture leads, foster brand…

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paid search

Unlock the Full Potential of Paid Search Advertising: A Comprehensive Guide for Success

By Xavier Berkness | Apr 22, 2024

Digital advertising has become an integral part of businesses’ growth strategies in today’s competitive online landscape. One incredibly effective option that can provide substantial returns on investment is paid search advertising. Paid search ads, synonymous with pay-per-click (PPC) or search engine marketing (SEM), enable your brand to reach potential customers as they actively search for…

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video content

Supercharging Your Digital Marketing with Video Content Creation

By Xavier Berkness | Apr 22, 2024

In today’s fast-paced and visually-driven world, captivating and memorable video content has emerged as a powerful tool for businesses striving to leave a lasting impact on their target audiences. As digital marketing specialists, we recognize the potential of harnessing the power of video content creation to enhance your brand’s online presence, engage consumers, and ultimately…

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seo

Dominate the SERPs with a Comprehensive Local SEO Strategy

By Xavier Berkness | Apr 22, 2024

In today’s fast-paced digital world, businesses must continually adapt to the rapidly changing online environment, especially when it comes to search engine visibility. One of the most significant challenges that local businesses face is establishing a strong online presence and staying visible in search results. Fortunately, by employing the right local SEO strategy, companies can…

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