The PERC Blog

Our thoughts on digital marketing.

Why Email Marketing Works

By Xavier Berkness | Aug 11, 2021

Market trends change year after year, but there’s one marketing tool that has been producing the highest return on investment (ROI) for marketers for the past ten years: email marketing. Using an effective strategy can help you generate up to $42 in ROI for every dollar you spend on mass emails. The best part is,…

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Selling Frozen Food Online

By Xavier Berkness | Aug 9, 2021

Every business has difficult lessons to learn, and every industry has its own set of problems and challenges. This applies especially to the food industry. Everything from airborne bacteria to stock levels to the weather can disrupt the supply chain of local grocers. If that isn’t intimidating enough, managing a food business also requires carefully…

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PERC Named by Clutch Amongst Minnesota’s Top PPC Management Companies 2021

By Xavier Berkness | Jun 22, 2021

We’re all looking for results. We all believe that results define our business’ success. Yes, that is correct. But what if the result doesn’t have enough buzz and engagement with the target audience? We, at PERC, help put your messaging in front of the right customers to help create buzz, engagement, and results. Since 1996,…

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Top 10 Reasons E-Commerce Is The Future Of Retail

By Xavier Berkness | Oct 14, 2020

Studies show the world of e-commerce is now valued at $4.13 trillion. It’s a staggering number and shows the ever-changing nature of consumer behavior across a wide array of industries. You must be asking, who am I and why is my opinion important? My name is Ryan Berkness and I’m the founder of PERC, a…

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How to Find Out How Many Pages Your Site Has

By Xavier Berkness | Feb 13, 2020

Using Google to See How Many Pages You Have The fastest way to find out how many pages your website has is to use Google. Simply go to and in the search box type in “site:”, and then your website address. In this case, I’m going to put in PERC.BUZZ. Please note that I’m…

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Are Websites Required to Be ADA Compliant?

By Xavier Berkness | Jan 3, 2020

Disabled people living in the USA and all over the globe have often been maligned due to their limitations. The government deserves the credit for enforcing standards that people should follow when building, designing, and coming up with structures that keep these people in mind and enables them to access the facilities the same way…

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Behind the SEO Curtain: 5 Secrets to Turbo-Charge Your Link Building Strategy

By Xavier Berkness | Dec 31, 2019

Advanced SEO Blueprint Most people think backlinks when you mention SEO, and there’s a very good reason for that. A lot has changed in the world of SEO and ranking in the search engines over the years, but one of the few things that has remained constant over the last 15+ years has been the…

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Understanding The Legal Side Of ADA Compliance

By Xavier Berkness | Dec 27, 2019

Every day, courtroom dockets are filled with cases. Unfortunately, some of these are frivolous and/or preventable. As of 2019, it almost seems like a trend for consumers to find something that makes them want to take legal action, and ADA compliance lawsuits have become extremely common. In case you were unaware, businesses who have websites…

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