The PERC Blog

Our thoughts on digital marketing.

Search Advertising

Introduction to Paid Search Advertising for Beginners

By Xavier Berkness | Jun 10, 2024

Navigating the digital marketing world can seem like steering through a labyrinth for many businesses, especially when it comes to paid search advertising. However, understanding the basics of paid search and harnessing its potential could make all the difference in hitting your marketing goals quickly and efficiently. Paid search, often referred to as pay-per-click (PPC)…

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Engagement with Professional Video Content

Maximizing Engagement with Professional Video Content

By Xavier Berkness | Jun 10, 2024

In today’s digital landscape, video content continues to play a pivotal role in engaging audiences and conveying messages in a dynamic way. As we explore the realms of digital marketing and content creation, the importance of video cannot be understated. It’s not just about capturing footage; it’s about crafting powerful messages that resonate with viewers…

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Creating Compelling Video Content for Marketing

Creating Compelling Video Content for Marketing

By Xavier Berkness | Jun 10, 2024

In today’s digital age, video has become a pivotal tool for engaging audiences and promoting brands effectively. As we delve into video marketing, it’s crucial to understand that the potency of video content lies in its ability to convey messages dynamically and memorably. For businesses looking to capture attention and elicit action from their viewers,…

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Digital Marketing Efforts with Smart Tools

Maximizing Your Digital Marketing Efforts with Smart Tools

By Xavier Berkness | Jun 10, 2024

In the dynamic world of digital marketing, staying ahead requires more than just creativity and strategy; it demands the right tools that can help us streamline processes, gain insightful data, and engage with our audience more effectively. As marketing evolves, so does the technology and platforms available to marketers. Leveraging these tools not only simplifies…

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Web Design

Master the Art of User-Centric Web Design to Transform Your Online Presence

By Xavier Berkness | Jun 3, 2024

In a digital world characterized by rapidly changing trends, fostering an exceptional user experience has become a priority for businesses seeking to enhance their online presence, drive customer engagement, and optimize conversions. User-centric web design, which focuses on putting users’ wants, needs, and preferences at the heart of web design decisions, is the key to…

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Digital Marketing

Leverage the Power of Voice Search to Propel Your Digital Marketing Strategy Forward

By Xavier Berkness | Jun 3, 2024

As technological advancements continue to redefine the digital landscape, voice assistants and voice search have become increasingly prevalent, shaping a new standard of user interaction with search engines and altering the way consumers access information online. With the adoption of voice search projected to rise significantly in coming years, businesses must adapt their digital marketing…

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Local Search

Enhance Local Search Visibility with Google Business Profile: A Complete Guide

By Xavier Berkness | Jun 3, 2024

In today’s competitive business landscape, maintaining a robust online presence is more important than ever, especially when it comes to local search. Google Business Profile (GBP) is a free, powerful tool designed to help businesses of all sizes manage their online presence across Google, including Search and Maps. By leveraging GBP, businesses can not only…

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Email Marketing

Email Marketing Best Practices to Increase Open Rates and Click-Throughs

By Xavier Berkness | Jun 3, 2024

Email marketing remains one of the most effective and cost-efficient digital marketing channels, offering unrivaled opportunities for engaging your audience and driving results. However, to truly capitalize on the potential of email marketing, businesses must overcome challenges such as low open rates, inadequate click-through rates, and an increasingly cluttered inbox environment. Implementing best practices can…

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