The PERC Blog

Our thoughts on digital marketing.

Websites-101-Google-Analytics - PERC

Websites 101: Google Analytics

By Xavier Berkness | Sep 21, 2021

What They Are, Why They’re Important, and How To Set Them up on WordPress So, you have a WordPress website. Here’s the truth — you need to know what your users are doing on your site. You also want to see which parts of your site are doing well and which parts are going to…

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Website 101 Web Hosting – Top 3 Picks - PERC

Website 101: Web Hosting – Top 3 Picks

By Xavier Berkness | Sep 20, 2021

When it comes to owning a site, you’ll have to consider several things. There’s the homepage, along with its other pages like the Contact Us page and the Blog section. You already know that these parts contribute to the whole. What you may not have considered is your online real estate. We’re talking about web…

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Websites 101: Terms & Conditions, Privacy & Cookies Policies

Websites 101: Terms & Conditions, Privacy, & Cookies Policies

By Xavier Berkness | Sep 17, 2021

What Are These Policies, and Are They Required? Every website has that one area that people hardly click or look at. It can be in the footer, and the Contact Us page or even the blog section of a site. More often than not, the least popular parts of a site are seemingly hidden away.…

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Websites 101 The Home Page - PERC

Websites 101: The “Home” Page

By Xavier Berkness | Sep 16, 2021

Have you spent any amount of time designing your webpage? If you answered “yes”, we are willing to bet that most of it went to optimizing your home page. It is no surprise that you have chosen to do this. Your home page is where your visitors determine your brand’s quality. Designed well with the…

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Websites 101: The "Blog" Page - PERC

Websites 101: The “Blog” Page

By Xavier Berkness | Sep 15, 2021

We often hear people say that having a blog page is great for driving website traffic. With more traffic, you can get more leads, which can translate to more sales in the long run. With a blog page, you’re also in a better position to establish your credibility, thus strengthening your authority in your industry.…

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Websites 101: The "Contact Us" Page - PERC

Websites 101: The “Contact Us” Page

By Xavier Berkness | Sep 13, 2021

Have you been getting a lot of traffic to your website? If so, this is great news. Now, here’s the next question: Are these visits equaling conversions? If not, you may need to look at your “Contact Us” page. Without a doubt, turning heads and attracting clicks from the SERPs is crucial. It‘s why we…

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Websites 101 The Products Page - PERC

Websites 101: The “Products” Page

By Xavier Berkness | Sep 13, 2021

When a visitor enters your website, scans around, and clicks on the products page, you ought to have it well designed to improve the chances of them staying. Let’s talk about building catchy and effective product pages. This is part of our how-to series in building a website from scratch. As a bonus, we’ve also…

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Websites 101 The About Us Page - PERC

Websites 101: The “About Us” Page

By Xavier Berkness | Sep 10, 2021

The “About Us” page is one of the most central sections of your business website. It is the first page that consumers will visit if they wish to learn about your company. It plays a major role in establishing your business identity, no matter what industry you are involved in. However, this section is usually…

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