The PERC Blog

Our thoughts on digital marketing.

Marketing Videos

Create Fun Marketing Videos at Home Using These Strategies

By Xavier Berkness | Jan 5, 2025

Creating fun marketing videos right at home is easier than you might think. Videos are a powerful way to connect with your audience and showcase your brand’s personality. With a bit of creativity and some basic tools, you can produce videos that not only engage but also inform and entertain your viewers. Let’s explore the…

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Email Campaigns

Creating Effective Email Campaigns: A Comprehensive Guide

By Xavier Berkness | Jan 5, 2025

Email campaigns remain a powerful tool in digital marketing. They provide a direct line to your audience, allowing you to share valuable content right in their inboxes. But designing email campaigns that truly work requires more than just sending messages; it involves understanding who your audience is and what they need. Understanding Your Audience To…

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Paid Search Ads

Effective Strategies to Maximize Paid Search Ads Success

By Xavier Berkness | Jan 5, 2025

Paid search ads are a powerful tool in the digital marketing toolkit. They allow you to reach potential customers right when they’re searching for what you offer. However, to make the most of your investment, it’s important to know how to use them effectively. This involves understanding the nuances of search ads and how to…

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Building a Successful eCommerce Store

Top Tips for Building a Successful eCommerce Store

By Xavier Berkness | Jan 5, 2025

Building a successful eCommerce store is an exciting journey. With so many people shopping online, it’s a great way to reach more customers and grow your business. But to stand out, you need to build a store that is not only attractive but also easy to use. Choosing the Right Platform for Your eCommerce Business…

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Website Easy to Navigate

How to Make Your Website Easy to Use

By Xavier Berkness | Dec 28, 2024

Having a website that’s easy to use is crucial for keeping visitors happy and engaged. Imagine visiting a site where you can’t find what you’re looking for or where things move too slowly. Frustrating, right? A simple and intuitive design makes sure your visitors have a smooth experience, encouraging them to return. Good website usability…

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SEO Tricks

Simple SEO Tricks to Improve Your Ranking

By Xavier Berkness | Dec 28, 2024

Getting your website noticed by search engines can feel like solving a puzzle. You want your site to appear at the top when people search for what you offer. This is where Search Engine Optimization, or SEO, comes in. With the right strategies, you can boost your site’s visibility and attract more visitors. SEO involves…

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Digital Marketing

Top Digital Marketing Tips for New Businesses

By Xavier Berkness | Dec 28, 2024

Starting a new business is both exciting and challenging. A strong digital marketing strategy makes a big difference in setting your brand apart and reaching the right audience. Knowing where to focus your efforts is crucial for getting the most out of your marketing budget. Understanding your audience is the basic step. Knowing who your…

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Write Blogs

Writing Blogs That People Want to Read

By Xavier Berkness | Dec 28, 2024

Writing blogs that captivate readers’ attention can be a rewarding challenge. It’s all about connecting with what people want to read and keeping them engaged from start to finish. Knowing your audience and writing with them in mind is a great start. By tapping into their interests, you can create content that resonates with them…

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