The PERC Blog

Our thoughts on digital marketing.

Logo Design Best Practices - PERC

Logo Design Best Practices

By Ryan Berkness | Sep 1, 2021

The logo you use for your business is vital to your success. By using the right logo, you can easily grab attention, make a strong first impression, and stand out from the competition. Learning how to design a logo can be overwhelming, but there are certain principles that can guide you in developing effective logos…

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MN SEO - A Minneapolis Digital Marketing Firm - PERC

MN SEO: A Minneapolis Digital Marketing Firm – PERC

By Ryan Berkness | Aug 31, 2021

MN SEO: A Minneapolis Digital Marketing Firm – PERC There are many SEO companies in the Minneapolis area, but only one is called PERC. We’re a digital marketing agency that specializes in everything from mobile website design and PPC advertising to social media management and reputation management for local businesses. You can learn more about…

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Top 5 AdWords Mistakes - PERC

Top 5 AdWords Campaign Mistakes

By Ryan Berkness | Aug 30, 2021

Google AdWords is a powerful way to boost your digital marketing campaigns. It gives you the opportunity to reach out to your target market directly in the midst of all the digital noise in the online world. Google AdWords is a popular pay-per-click (PPC) online advertising platform. It enables advertisers like you to display your…

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Should You Add Chatbots To Your Marketing Strategy - PERC

Should You Add Chatbots to Your Marketing Strategy?

By Ryan Berkness | Aug 27, 2021

It’s every businessman’s dream to have an assistant that’s available around-the-clock to attend to customer inquiries, take note of their preferences, make sales, and doesn’t charge a lot. Well, the latest chatbot technology has now made this possible. Chatbots have become part of many businesses’ marketing strategy — and for good reasons! Check out the…

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How to Target Your Audience - PERC

Your Audience: How to Find and Target Them

By Ryan Berkness | Aug 26, 2021

Roughly $37 billion is wasted yearly just from ad budgets that fail to interact with the Target Audience. Marketers must create targeted and personalized experiences for customers to capture their attention amid a sea of brands. However, if they want to succeed, marketers must have a comprehensive understanding of the ideal customer and make informed…

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How Outsourcing Can Save You & Your Team From Burnout - PERC

How Outsourcing Can Save You & Your Team From Burnout

By Ryan Berkness | Aug 25, 2021

In today’s modern world, digital marketing has become the gold standard of advertising. Companies of all sizes and industries now invest in online efforts to inform audiences about their products and services. However, digital marketing is a multifaceted system that requires several moving parts to succeed. To achieve optimal results, it’s ideal to run web…

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13 Costly Digital Marketing Mistakes To Avoid In 2021 - PERC

13 Costly Digital Marketing Mistakes to Avoid in 2021

By Ryan Berkness | Aug 24, 2021

The digital marketing sphere is constantly changing – people are introducing new trends, tools, and tactics. There are many ways to do digital marketing campaigns ‘right.’ Unfortunately, there are also many ways to do digital marketing campaigns ‘wrong.’ And these mistakes could cost you a lot of money if not handled effectively. With the speed…

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Is Your WordPress Website Speed Affecting Sales - PERC

Is Your WordPress Website Speed Affecting Sales?

By Ryan Berkness | Aug 19, 2021

Don’t Skimp On Hosting As You Might Skimp On Other Things Many companies are tempted to choose inexpensive hosting services; after all, it’s just one of the many monthly expenses you’ll be incurring in order to run a successful business. –  One mistake is not spending enough on hosting. It can lead to issues in…

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