The PERC Blog

Our thoughts on digital marketing.

Marketing Videos

Making Effective Marketing Videos

By Xavier Berkness | Mar 17, 2025

Creating an effective marketing video may seem tricky, but with the right plan, it becomes much easier. Videos can grab attention quickly and keep viewers engaged. They’re a great way to share your message and connect with your audience. Whether you want to introduce a product or tell a story, the right video can make…

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Blogs That Drive Engagement

By Xavier Berkness | Mar 10, 2025

Getting readers to engage with your blog can feel like a daunting task. Whether you’re writing for a personal hobby or a business, capturing and holding attention is key. Blogs that effectively engage audiences not only share information but also invite readers to interact, think, and respond. To achieve this, focus on crafting content that…

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Growing Your Business with Digital Marketing

By Xavier Berkness | Mar 10, 2025

Digital marketing has become an essential part of growing any business. It’s a way to reach more people and show them what you offer. Unlike traditional marketing methods, digital marketing uses online tools to connect with your audience right where they spend a lot of time—the internet. Whether it’s through search engines, social media, or…

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Easy SEO Tips for More Traffic

By Xavier Berkness | Mar 10, 2025

Getting more traffic to your website can be a game-changer for any business. SEO, or Search Engine Optimization, is a great way to help people find your site when they search online. By making your site more visible on search engines, you bring more visitors who are interested in what you offer. SEO might seem…

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Person designing a website on a laptop at home

Creating a Unique Website Experience

By Xavier Berkness | Mar 10, 2025

A unique website experience can set your business apart and attract more visitors. Making a website that stands out requires more than just good looks. It should be easy to use and provide an engaging experience for everyone who visits. This balance between beauty and usability can keep users interested and encourage them to explore…

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Person typing on laptop creating an engaging email

Designing Emails for More Sales: Effective Tips and Tricks

By Xavier Berkness | Mar 3, 2025

Emails are a crucial part of selling your products or services. They help you reach out directly to your customers and show them what you offer. Crafting the perfect email is more than just typing a message. It’s about grabbing attention, delivering value, and making it simple for readers to engage with your content. A…

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Tablet playing video next to laptop with analytics

How to Engage Audiences with Effective Marketing Videos

By Xavier Berkness | Mar 3, 2025

Videos have become a powerhouse tool in the world of marketing. They capture attention quickly and engage viewers in ways that other formats might not. Whether through short clips or longer presentations, videos can tell stories and convey messages that resonate with audiences. Using videos in your marketing strategy is essential for enhancing brand awareness.…

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Person analyzing eCommerce graphs on a laptop

The Most Effective Steps to eCommerce Success: A Guide

By Xavier Berkness | Mar 3, 2025

Jumping into eCommerce is a fantastic way to reach more customers and grow your business. To be successful, it’s crucial to focus on the right strategies that make your online store not just functional, but also a joy to use. Every detail matters, from the structure of your website to how you engage with your…

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