The PERC Blog

Our thoughts on digital marketing.

Should You Add Chatbots To Your Marketing Strategy - PERC

Should You Add Chatbots to Your Marketing Strategy?

By Xavier Berkness | Aug 27, 2021

It’s every businessman’s dream to have an assistant that’s available around-the-clock to attend to customer inquiries, take note of their preferences, make sales, and doesn’t charge a lot. Well, the latest chatbot technology has now made this possible. Chatbots have become part of many businesses’ marketing strategy — and for good reasons! Check out the…

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How to Target Your Audience - PERC

Your Audience: How to Find and Target Them

By Xavier Berkness | Aug 26, 2021

Roughly $37 billion is wasted yearly just from ad budgets that fail to interact with the Target Audience. Marketers must create targeted and personalized experiences for customers to capture their attention amid a sea of brands. However, if they want to succeed, marketers must have a comprehensive understanding of the ideal customer and make informed…

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How Outsourcing Can Save You & Your Team From Burnout - PERC

How Outsourcing Can Save You & Your Team From Burnout

By Xavier Berkness | Aug 25, 2021

In today’s modern world, digital marketing has become the gold standard of advertising. Companies of all sizes and industries now invest in online efforts to inform audiences about their products and services. However, digital marketing is a multifaceted system that requires several moving parts to succeed. To achieve optimal results, it’s ideal to run web…

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13 Costly Digital Marketing Mistakes To Avoid In 2021 - PERC

13 Costly Digital Marketing Mistakes to Avoid in 2021

By Xavier Berkness | Aug 24, 2021

The digital marketing sphere is constantly changing – people are introducing new trends, tools, and tactics. There are many ways to do digital marketing campaigns ‘right.’ Unfortunately, there are also many ways to do digital marketing campaigns ‘wrong.’ And these mistakes could cost you a lot of money if not handled effectively. With the speed…

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Is Your WordPress Website Speed Affecting Sales - PERC

Is Your WordPress Website Speed Affecting Sales?

By Xavier Berkness | Aug 19, 2021

Don’t Skimp On Hosting As You Might Skimp On Other Things Many companies are tempted to choose inexpensive hosting services; after all, it’s just one of the many monthly expenses you’ll be incurring in order to run a successful business. –  One mistake is not spending enough on hosting. It can lead to issues in…

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5 Hot Tips For Creating The Best Landing Pages - PERC

5 Hot Tips for Creating the Best Landing Pages

By Xavier Berkness | Aug 18, 2021

The impact of first impressions cannot be overstated. The first page your visitors see when they visit your website, whether from a search result or an advertisement, is the landing page. As an online business, this serves as your first impression. These days, merely creating a landing page isn’t enough; you need to create one…

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How to Create High Converting Facebook Ads - PERC

How to Create High Converting Facebook Ad Campaigns

By Xavier Berkness | Aug 13, 2021

Facebook has a daily active user base of 1.09 billion people. With so many users, Facebook has established itself as one of the most effective marketing channels for B2B and B2C companies. Facebook ads provide eCommerce companies with a simple approach to hone in on a specific audience and encourage them to visit their website.…

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Why Email Marketing Works - PERC

Why Email Marketing Works

By Xavier Berkness | Aug 11, 2021

Market trends change year after year, but there’s one marketing tool that has been producing the highest return on investment (ROI) for marketers for the past ten years: email marketing. Using an effective strategy can help you generate up to $42 in ROI for every dollar you spend on mass emails. The best part is,…

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