The PERC Blog
Our thoughts on digital marketing.
Should You Add Chatbots to Your Marketing Strategy?
It’s every businessman’s dream to have an assistant that’s available around-the-clock to attend to customer inquiries, take note of their preferences, make sales, and doesn’t charge a lot. Well, the latest chatbot technology has now made this possible. Chatbots have become part of many businesses’ marketing strategy — and for good reasons! Check out the…Read More
Your Audience: How to Find and Target Them
Roughly $37 billion is wasted yearly just from ad budgets that fail to interact with the Target Audience. Marketers must create targeted and personalized experiences for customers to capture their attention amid a sea of brands. However, if they want to succeed, marketers must have a comprehensive understanding of the ideal customer and make informed…Read More
Is Your WordPress Website Speed Affecting Sales?
Don’t Skimp On Hosting As You Might Skimp On Other Things Many companies are tempted to choose inexpensive hosting services; after all, it’s just one of the many monthly expenses you’ll be incurring in order to run a successful business. – One mistake is not spending enough on hosting. It can lead to issues in…Read More
5 Hot Tips for Creating the Best Landing Pages
The impact of first impressions cannot be overstated. The first page your visitors see when they visit your website, whether from a search result or an advertisement, is the landing page. As an online business, this serves as your first impression. These days, merely creating a landing page isn’t enough; you need to create one…Read More
How to Create High Converting Facebook Ad Campaigns
Facebook has a daily active user base of 1.09 billion people. With so many users, Facebook has established itself as one of the most effective marketing channels for B2B and B2C companies. Facebook ads provide eCommerce companies with a simple approach to hone in on a specific audience and encourage them to visit their website.…Read More
Why Email Marketing Works
Market trends change year after year, but there’s one marketing tool that has been producing the highest return on investment (ROI) for marketers for the past ten years: email marketing. Using an effective strategy can help you generate up to $42 in ROI for every dollar you spend on mass emails. The best part is,…Read More