The PERC Blog

Our thoughts on digital marketing.

Woman telling man a secret.

Behind the SEO Curtain: 5 Secrets to Turbo-Charge Your Link Building Strategy

By Ryan Berkness | Dec 31, 2019

Advanced SEO Blueprint Most people think backlinks when you mention SEO, and there’s a very good reason for that. A lot has changed in the world of SEO and ranking in the search engines over the years, but one of the few things that has remained constant over the last 15+ years has been the…

Read More
Courtroom with a Scale

Understanding The Legal Side Of ADA Compliance

By Ryan Berkness | Dec 27, 2019

Every day, courtroom dockets are filled with cases. Unfortunately, some of these are frivolous and/or preventable. As of 2019, it almost seems like a trend for consumers to find something that makes them want to take legal action, and ADA compliance lawsuits have become extremely common. In case you were unaware, businesses who have websites…

Read More
Press to open Handicap Access Button on Brick Wall

Building WCAG 2.1, ADA & Section 508 Compliance Into A Website

By Ryan Berkness | Dec 23, 2019

Website accessibility is a great way to ensure 100% of your clients have access to the information and services you provide. It’s also a law in the United States. The American Disabilities Act or ADA requires all private businesses to remove all “access barriers” that could impede a disabled person’s access to their goods and…

Read More
Handicap sign on wall next to wooden table at a cafe

Easy WCAG 2.1, ADA, & Section 508 Compliance In As Little As 48 Hours

By Ryan Berkness | Dec 20, 2019

The Americans with Disabilities Act or ADA was passed almost three decades ago. At first, it covered all legal requirements a business needs to fulfill to allow people with disabilities easy access to their business premises. The objective of the ADA is to achieve an equal experience to all people – whether handicapped or not.…

Read More
Keyboard with a WCAG Compliance Button

Top 5 Ways To Ensure Your Website Is ADA Compliant

By Ryan Berkness | Dec 19, 2019

It is legally required that all websites created are in compliance with ADA, the Americans with Disabilities Act. Failing to do so can lead to numerous issues, including legal liability as well as losing the business of potential customers who have disabilities. Besides this, being in compliance can boost your SEO efforts since search bots…

Read More
Person using JAWS to interface with a computer

What Is ADA Compliance And How Does It Impact You?

By Ryan Berkness | Dec 16, 2019

Throughout the year, we’ve seen the strengthening of some important website design, such as an increased focus on improving loading times and the development of pages that adapt to device specs. These are important trends that likely won’t go anywhere in the near future. But you won’t find yourself on the receiving end of a…

Read More
Keyboard, Coffee, and an iPhone with the YouTube Symbol on it

6 Reasons You Need to Get on YouTube

By Ryan Berkness | Dec 6, 2019

There’s no question that YouTube can be a powerful tool when it comes to getting your message out with any digital marketing campaign. If YouTube was considered a search engine, it would actually be second in the world, right behind Google. As one of the most visited websites on the planet, it only makes sense…

Read More
Landing Pages on Different Sized Screens

Landing Pages – The Golden Egg of Digital Marketing.

By Ryan Berkness | Sep 12, 2019

It’s a big claim to say that landing pages are the golden egg to digital marketing. However, we know this to be true through direct experience with our clients. As shown in the illustration, landing pages act as a funnel for all your marketing efforts such as PPC, SEO, Display Ads & Re-Marketing and turn…

Read More