The PERC Blog

Our thoughts on digital marketing.

Handicap sign on wall next to wooden table at a cafe

Easy WCAG 2.1, ADA, & Section 508 Compliance In As Little As 48 Hours

By Xavier Berkness | Dec 20, 2019

The Americans with Disabilities Act or ADA was passed almost three decades ago. At first, it covered all legal requirements a business needs to fulfill to allow people with disabilities easy access to their business premises. The objective of the ADA is to achieve an equal experience to all people – whether handicapped or not.…

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Keyboard with a WCAG Compliance Button

Top 5 Ways To Ensure Your Website Is ADA Compliant

By Xavier Berkness | Dec 19, 2019

It is legally required that all websites created are in compliance with ADA, the Americans with Disabilities Act. Failing to do so can lead to numerous issues, including legal liability as well as losing the business of potential customers who have disabilities. Besides this, being in compliance can boost your SEO efforts since search bots…

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Person using JAWS to interface with a computer

What Is ADA Compliance And How Does It Impact You?

By Xavier Berkness | Dec 16, 2019

Throughout the year, we’ve seen the strengthening of some important website design, such as an increased focus on improving loading times and the development of pages that adapt to device specs. These are important trends that likely won’t go anywhere in the near future. But you won’t find yourself on the receiving end of a…

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Keyboard, Coffee, and an iPhone with the YouTube Symbol on it

6 Reasons You Need to Get on YouTube

By Xavier Berkness | Dec 6, 2019

There’s no question that YouTube can be a powerful tool when it comes to getting your message out with any digital marketing campaign. If YouTube was considered a search engine, it would actually be second in the world, right behind Google. As one of the most visited websites on the planet, it only makes sense…

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Landing Pages on Different Sized Screens

Landing Pages – The Golden Egg of Digital Marketing.

By Xavier Berkness | Sep 12, 2019

It’s a big claim to say that landing pages are the golden egg to digital marketing. However, we know this to be true through direct experience with our clients. As shown in the illustration, landing pages act as a funnel for all your marketing efforts such as PPC, SEO, Display Ads & Re-Marketing and turn…

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Artistic bubbles showing SEO-related terms such as target, keywords, optimization, etc.

SEO – Your Common Questions Answered.

By Xavier Berkness | Dec 4, 2018

When we first started PERC it was mainly an SEO company. Now that we’ve grown to include a variety of services, we have a high level of experience with SEO. It can be a confusing subject, so here are a few common questions asked about SEO that we thought important to answer. What is SEO?…

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Artistic interpretation of an email being opened on laptop.

Email Marketing – What We’ve Learned.

By Xavier Berkness | Dec 19, 2017

We have recently dipped our toes into the roaring sea of email marketing, and here’s a brief list as to what we’ve learned. Timing during the week is crucial. We send out emails for a variety of companies and we’ve learned the best days of the week for the type of company you are. Push…

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