The PERC Blog

Our thoughts on digital marketing.

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Audience-Building Tactics for Successful Blog Creation

By Xavier Berkness | Mar 24, 2025

Blogging is a fantastic way to share your ideas and connect with people all over the world. However, getting readers to your blog and keeping them engaged can be challenging. Using the right techniques can make your content shine and attract more visitors eager to read what you have to say. Crafting an interesting headline…

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Top Email Campaign Design Tips

By Xavier Berkness | Mar 17, 2025

Email marketing remains a powerful tool for connecting with your audience and driving engagement. Designing an effective email campaign involves more than just sending out a message. It’s about understanding your audience and crafting content that truly speaks to them. Personalization can make all the difference, transforming a standard email into one that feels tailored…

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Strategies for Paid Search Success

By Xavier Berkness | Mar 17, 2025

Paid search is a powerful tool in digital marketing, helping businesses connect with potential customers online. It’s a smart way to make sure your ads reach the right people at the right time. By utilizing effective strategies, you can improve your return on investment and gain valuable insights into customer behavior. Understanding your audience is…

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eCommerce Site

Building a Profitable eCommerce Site

By Xavier Berkness | Mar 17, 2025

Creating a successful eCommerce site is like building a thriving online store. It combines careful planning, smart design, and strategic marketing. Every step you take in setting up your site can impact how your business grows and how your customers interact with it. It starts with identifying who exactly you’re trying to reach and what…

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Marketing Videos

Making Effective Marketing Videos

By Xavier Berkness | Mar 17, 2025

Creating an effective marketing video may seem tricky, but with the right plan, it becomes much easier. Videos can grab attention quickly and keep viewers engaged. They’re a great way to share your message and connect with your audience. Whether you want to introduce a product or tell a story, the right video can make…

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Blogs That Drive Engagement

By Xavier Berkness | Mar 10, 2025

Getting readers to engage with your blog can feel like a daunting task. Whether you’re writing for a personal hobby or a business, capturing and holding attention is key. Blogs that effectively engage audiences not only share information but also invite readers to interact, think, and respond. To achieve this, focus on crafting content that…

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Growing Your Business with Digital Marketing

By Xavier Berkness | Mar 10, 2025

Digital marketing has become an essential part of growing any business. It’s a way to reach more people and show them what you offer. Unlike traditional marketing methods, digital marketing uses online tools to connect with your audience right where they spend a lot of time—the internet. Whether it’s through search engines, social media, or…

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Easy SEO Tips for More Traffic

By Xavier Berkness | Mar 10, 2025

Getting more traffic to your website can be a game-changer for any business. SEO, or Search Engine Optimization, is a great way to help people find your site when they search online. By making your site more visible on search engines, you bring more visitors who are interested in what you offer. SEO might seem…

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