Email Strategy & Marketing
We believe in the power of beautifully designed messaging taylored to your customers.
Email Strategy
After doing a deep dive in to your business, PERC will provide you with a personalized email strategy that targets your audience with laser precision. Our experienced strategists will give you actionable suggestions to help your business grow.
Producing & Managing
We have the ability to manage your email lists, design, write and create all your content in-house. With our boutique-style firm, what we manage, write and design for you is completely flexible and can be adjusted according to your needs.
Measuring & Reporting
Implementing the strategy, measuring the results and real-time reporting gives our clients the advantage. PERC is known for having the ability to measure, report and pivot on demand, meeting the ever-changing needs of the digital world we live in.
Email Marketing
Email Marketing is used to promote your products as well as build your brand awareness and relationships with customers. 61% of consumers want to receive weekly emails from their favorite brands. While social media might get a lot of buzz, email still tops the chart in comparison to social media or paid search campaigns for acquisition and retention. In fact, 81% of businesses use emails as their primary acquisition channel and 80% as their primary retention channel.
Our Skills & Expertise
Our tools help identify what the behaviors of your audience are. Our strategy suggestions may include:
Segmentation: Making sure your contact lists are grouped into categories based on demographics, activity, purchase history and more. This will allow you to send relevant messages to targeted audiences.
Personalization: We can individualize messages by adding personalization and dynamic content which increases open rates.
A/B testing: We optimize the content for your audience by viewing data and adjusting subject lines, call to action buttons, graphics, and copy as needed.