Email Strategy & Marketing
We believe in the power of beautifully designed messaging taylored to your customers.
After doing a deep dive in to your business, PERC will provide you with a personalized email strategy that targets your audience with laser precision. Our experienced strategists will give you actionable suggestions to help your business grow.
Producing & Managing
We have the ability to manage your email lists, design, write and create all your content in-house. With our boutique-style firm, what we manage, write and design for you is completely flexible and can be adjusted according to your needs.
Measuring & Reporting
Implementing the strategy, measuring the results and real-time reporting gives our clients the advantage. PERC is known for having the ability to measure, report and pivot on demand, meeting the ever-changing needs of the digital world we live in.
Email Marketing is used to promote your products as well as build your brand awareness and relationships with customers. 61% of consumers want to receive weekly emails from their favorite brands. While social media might get a lot of buzz, email still tops the chart in comparison to social media or paid search campaigns for acquisition and retention. In fact, 81% of businesses use emails as their primary acquisition channel and 80% as their primary retention channel.
Our Skills & Expertise
Our tools help identify what the behaviors of your audience are. Our strategy suggestions may include:
Segmentation: Making sure your contact lists are grouped into categories based on demographics, activity, purchase history and more. This will allow you to send relevant messages to targeted audiences.
Personalization: We can individualize messages by adding personalization and dynamic content which increases open rates.
A/B testing: We optimize the content for your audience by viewing data and adjusting subject lines, call to action buttons, graphics, and copy as needed.