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Email Strategy & Marketing

We believe in the power of beautifully designed messaging taylored to your customers.

Email Strategy

After doing a deep dive in to your business, PERC will provide you with a personalized email strategy that targets your audience with laser precision. Our experienced strategists will give you actionable suggestions to help your business grow.

Producing & Managing

We have the ability to manage your email lists, design, write and create all your content in-house. With our boutique-style firm, what we manage, write and design for you is completely flexible and can be adjusted according to your needs.

Measuring & Reporting

Implementing the strategy, measuring the results and real-time reporting gives our clients the advantage. PERC is known for having the ability to measure, report and pivot on demand, meeting the ever-changing needs of the digital world we live in.

Email Marketing

Email Marketing is used to promote your products as well as build your brand awareness and relationships with customers. 61% of consumers want to receive weekly emails from their favorite brands. While social media might get a lot of buzz, email still tops the chart in comparison to social media or paid search campaigns for acquisition and retention. In fact, 81% of businesses use emails as their primary acquisition channel and 80% as their primary retention channel.

Consumers Who Want to Receive Weekly Emails 61% Primary Customer Acquisition Channel 81%

Email strategy should always consider the bottom-line. We help you cost-effectivley build brand loyalty and aquire new leads.

– Ryan Berkness. CEO, PERC

Emails Opened on Mobile Device 49% Consumers Prefer Email to Communicate 72% Companies Unhappy with Current Email Campaigns 60%

Our Skills & Expertise

Our tools help identify what the behaviors of your audience are. Our strategy suggestions may include:

Segmentation: Making sure your contact lists are grouped into categories based on demographics, activity, purchase history and more. This will allow you to send relevant messages to targeted audiences.

Personalization: We can individualize messages by adding personalization and dynamic content which increases open rates.

A/B testing: We optimize the content for your audience by viewing data and adjusting subject lines, call to action buttons, graphics, and copy as needed.

1
EMAIL PER WEEK CONSUMERS WANT FROM FAVORITE VENDORS
7
OPTIMAL NUMBER OF WORDS PER SUBJECT LINE
99%
CONSUMERS WHO CHECK EMAIL DAILY
4
BILLION OF EMAIL USERS WORLDWIDE
Let’s Talk About Your Project
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