Don’t Go it Alone
Why not hire a digital marketing agency if you’re not getting enough clients or are just sick of self-promotion? A digital marketing company can assist you with managing all of your online marketing needs from one location, allowing you to focus on running and growing your business. There are several more reasons to hire a digital marketing organization.
What is a Digital Marketing Agency?
A B2B service that provides a variety of marketing services is a digital marketing agency. Some firms specialize in only one or two aspects of marketing, while others can handle any marketing project you throw at them. The following are examples of digital marketing services:
- Website design and development
- SMM (Social Media Marketing)
- SEM (Search engine marketing) (SEM) and SEO (search engine optimization)
- Email marketing
- PPC advertising
- Content creation
Why Is It a Good Option to Hire an Agency to Manage Your Digital Marketing?
Many business owners spend their time trying to manage their blog, build their social media presence and optimize for search engine optimization (SEO) all at the same time. The result is something is not done well, and your marketing efforts suffer as a result. Fortunately, with an agency, you’ll have a team of professionals who can help you with everything from blogging to optimizing your website and creating headline-grabbing press releases.
You’re Busy Running Your Business
The last thing you want to spend your time doing is work on content, develop blog entries, and manage your social media accounts. The best option is to hire an agency that can do all of those tasks for you.
You’re Not a Content Marketer
You don’t know how to put together a plan to attract customers and help you grow your business.
Social Media Is More Than Posting Sprinkled with Hashtags
How often are you supposed to post? What are times of day ideal? Do hashtags even matter anymore? How much should you pay for ads on Facebook, Twitter, Google+, LinkedIn, and Pinterest? How can you tell if the time spent creating or promoting content impacts conversions or sales?
Content Marketing Is More Than Writing Good Content
You don’t know how to get your content out before people are interested in buying what you’re selling. You don’t know where to find those people or what hashtags they use. You don’t understand why some posts work and others fall flat.
Content Marketing Strategy Is More Than Writing a Plan
Your goal is to increase your traffic, which means more leads and more conversions, but figuring out the best way to do that is overwhelming for you with limited time.
10 Reasons to Hire an Agency to Do Your Digital Marketing Instead of Going it Alone
If you’re looking for the advantages of hiring a digital marketing agency, it’s vital to ask yourself some questions first. For example, do you understand what SEO, PPC, and conversion rate optimization are?
Have you ever attempted to construct a social media marketing plan? Can you be confident that your online approach is effective? If the answer is no, having an internet marketing firm onboard may be exactly what you need.
Here are ten advantages of entrusting your digital strategy to a seasoned group.
1. Expansion of Your Business Online
A digital marketing agency has teams of marketers who can work on your campaigns and develop a comprehensive strategy to help you build visibility, increase traffic, get leads and expand your customer base.
2. Saving Your Time
For business owners constantly busy trying to keep up with everything from social media management to writing blog posts and managing email lists, the last thing you want to do is spend hours trying to create content, write blog posts and manage your social media. You’re too busy running your business to create a plan that attracts qualified customers and helps grow your brand.
3. Measuring Your Business Progress
For a digital marketing campaign’s ROI (return on investment) analysis to be relevant, your stats have to speak for themselves. Let the experts take a look at your current strategy and let you know what’s working.
4. Being Creative
Websites, email campaigns, and social media are all crucial precisely to your business’s marketing strategy. But what happens when you have an innovative idea that requires a unique approach – one that goes beyond the internet? Unfortunately, being able to think outside the box is not a skill every marketer possesses. So if you want exciting visuals or something other than plain white paper for your print materials, give your agency some direction; they’ll run with it and deliver just what you desire.
5. Reducing Costs
Doing everything yourself isn’t free – it’s time-consuming and expensive! From paying for software and hiring freelancers to purchase tools and resources, your costs are mounting up. However, with a digital marketing agency on your side, you don’t have to buy the software take out another credit card to keep an online campaign running successfully. Instead, you will only pay for services rendered and know exactly what you’re getting for your money.
6. Providing Access to Premium Resources
A digital marketing agency can look at your website and say, “Your site looks great,” or they can go a step further and tell you what changes need to be made and how to fix them. The same applies to social media content, email campaigns, paid ads, organic search efforts – the list goes on! An agency has access to resources to know its customers are getting the most out of its services.
7. Dealing with Online Marketing Tools and Technology.
Business owners need to understand what PPC or SEO is, how it works, and why certain things work better than others (like CTAs). With the proper knowledge about both keywords and trying to get your company on the first page of Google, an agency can help you go far beyond your competition.
8. Thinking Outside the Box and Testing New Concepts
You might have an idea that sounds like a good one, but it doesn’t always pan out the way you envisioned. With a digital agency on your side, you can feel sure that you won’t waste time and resources on ideas worth pursuing.
9. Understand Brands and Building Them
Content is the key to growing online visibility – which is why businesses need help from experts in this area. Whether it’s search engine optimization (SEO) or creating an effective social campaign, let professionals handle it for you so you can get back to running your business!
10. Bringing Industry Connections
If your website needs updated graphics or new copy, or if you want someone who understands the ins and outs of selling a product online, your agency can connect you with like-minded individuals who are experts in their fields.
What to Look for When Hiring a Digital Marketing Agency
When searching for a digital marketing agency to work with, it’s essential that you first do your research and then ask the right questions. Although cost is certainly substantial, it should not be your only consideration when hiring an agency. Ask yourself:
Years of Experience
Find out how long the digital marketing agency has been in business and what it can specifically do for you. As well, be sure to ask about its recent projects – not only will this give you some insight into where your money is going but also the direction it’s taking with new campaigns.
Commitment to Results
For a digital marketing agency to be successful, it must have a client who is committed to results. Therefore, determine if the company you’re speaking with delivers on both its promises and timelines. In other words: Get into specifics because “We’ll get it done” isn’t good enough! It must show that it has the experience and knowledge required to achieve accurate results.
Dig into the company’s planning process. For a digital marketing agency to be effective, it must know whether or not its efforts are working. Ask how you will receive reports about website traffic and changes in rankings and who within your organization will have access to this information. If data is shared with different parties, you may find yourself receiving conflicting advice from individual employees.
When it comes to your digital marketing strategy, there’s no guarantee that expenditures will yield results – or even bring down the cost of sales. Therefore, determine how a company defines its fees before selecting an agency (especially retainer vs. hourly charges). Then, if you aren’t happy with the budget breakdown, ask about alternative options – after all, not every campaign has to be big!
This article has discussed how digital marketing agencies can help you succeed in the online world. Although it might be tempting to try and do it all on your own – especially for those who are just starting – it’s crucial that you consider hiring professional help before building a website or putting together your content strategy.
No doubt, having a digital agency behind you can make all of the difference in progress. So, if you’re not sure where to start, consider calling an expert today!