In today’s modern world, digital marketing has become the gold standard of advertising. Companies of all sizes and industries now invest in online efforts to inform audiences about their products and services. However, digital marketing is a multifaceted system that requires several moving parts to succeed.
To achieve optimal results, it’s ideal to run web development, search engine optimization (SEO), content marketing, social media, email, and pay-per-click (PPC) projects, among others. If you don’t have the skill, time, or resources, we recommend outsourcing such tasks.
At PERC, we have been building websites for 25 years. We know what it takes to help businesses reach new heights. Read on to learn how a reliable agency can save you and your employees from burnout.
1. Focus on High-Value Activities
Running campaigns takes a lot of time and resources, and not every in-house marketing team can handle them.
Once you start your digital marketing efforts, real-time engagement becomes a necessity. Even if you have a small team of marketers, addressing every request can be a tedious task.
On average, digital marketing specialists claim to work nine to twelve hours a day, which is far beyond the 34-hour weekly work average nationwide. According to the American Institute of Stress, Americans who work at least 50 hours weekly feel burnt out.
If you decide to hire an agency, you can simply share your targets, time frame, and budget. The outsourced team will take care of everything else without the need for training, onboarding, or managing members. Doing so should help your marketing team focus on achieving company goals instead of replying to every email, message, and comment.
2. Manage Budget
Spending massive amounts on SEO, PPC, and social media strategies can make a dent in your budget and not get you the results you want. If you don’t have a dedicated team of specialists, you might end up blowing your entire budget on ineffective campaigns.
With the right agency on your side, you can set a realistic budget, allot resources for the most effective platforms for you, and drastically improve results. Outsourcing your digital marketing campaigns opens up an extensive range of growth opportunities for your company without wasting any of your hard-earned funds.
3. Work With Experts
In most cases, businesses can’t hire digital marketing professionals on the spot for a specific campaign. The process might be too costly and time-consuming, or you might not need extra hands after a project.
Additionally, it’s challenging to come across experts who truly understand your needs as a business. Keep in mind that there’s no one-size-fits-all solution in online marketing, making it essential to hire an agency with a proven track record. You can look at business cases similar to your circumstances to learn if an agency is the right one for you.
At PERC, we’ve been a successful agency for a long time. We also have team members who have been using digital marketing techniques even before online marketing became popular worldwide. Our expert team can help you achieve your goals using a customized strategy designed for your needs.
4. Access to Latest Technologies
Hiring an agency to handle your digital marketing efforts can gain you access to the latest technologies you otherwise couldn’t afford. There are free and for-trial tools you can use for social listening tasks, but it takes much more than that to elevate your digital presence.
If you want to scale your business, you need more advanced features from premium tools, like automation. According to Hubspot’s State of Marketing report, 76% of companies use marketing automation. Out of those that don’t, 26% plan to adopt the method as soon as possible.
Here are some of the tasks you can automate:
- Lead generation
- Lead nurturing
- Customer retention
- User onboarding
- Email marketing
- Social media posting
- Performance monitoring
If you have the right tools, you can work smart and minimize long hours in the office by eliminating repetitive manual tasks.
Outsource Your Digital Marketing Efforts Now
Local and international marketing bodies have recognized PERC as an industry leader since 1996. No matter what size or industry your business is in, we can help you create a personalized plan that can elevate your digital presence.
We expertly equip our dedicated professionals with the latest technologies and customer-centric practices to help organizations take their businesses to new heights. Book your complimentary consultation now to take your first step toward growth and prevent burnout.
Sources:
- PERC
- Growth Rocket
https://www.growth-rocket.com/blog/benefits-of-outsourcing-digital-marketing/
- Digital Neighbor
https://digitalneighbor.com/10-reasons-hire-digital-marketing-agency
- The American Institute of Stress
https://www.stress.org/americans-working-at-least-50-hours-per-week-are-feeling-burnt-out
- Forbes
- HubSpot
