How to Build an SEO-Friendly Website

In a world where the majority of our internet navigation is done through the tiny screens of our smartphones, the importance of having a mobile-friendly website cannot be overstated. Yet, many still overlook this critical aspect. As someone who has meticulously crafted websites with both desktop and mobile users in mind, I’ve seen firsthand the dramatic shift in traffic and engagement that a mobile-optimized site can bring. Thus, let me guide you through 16 indispensable tips for creating a mobile-friendly website that not only appeals to your audience but also satisfies the ever-demanding algorithms of search engines.

What You’ll Learn

By reading this article, you will learn:
– How to choose a mobile-friendly website theme.
– The importance of using a website builder that creates SEO-friendly URLs, title tags, and meta descriptions.
– The significance of using a responsive design for an SEO-friendly website.

1. Choose a mobile-friendly website theme

How to Build an SEO-Friendly Website

The cornerstone of a mobile-friendly website is its theme. The choice of theme can either make or break your site’s mobile appeal. Throughout my journey, I’ve learned that not all themes are created equal. A theme might dazzle on a desktop but falter on mobile devices. Opt for themes explicitly designed with mobile responsiveness in mind. They should fluidly adapt to different screen sizes, ensuring that your content is accessible and engaging across all devices.

Insider Tip: Always preview themes on various devices before making a final decision.

2. Use a responsive design

Responsive design isn’t just a buzzword; it’s a necessity. It means that your website’s layout and content automatically adjust to fit the screen on which it’s displayed, whether that’s a desktop monitor, a tablet, or a smartphone. This adaptability is crucial for keeping users engaged regardless of how they access your site. From personal experience, I’ve found that websites with responsive designs not only retain visitors longer but also have a lower bounce rate.

3. Use a mobile-friendly test tool

Before going live, it’s paramount to test your website’s mobile-friendliness. Tools like Google’s Mobile-Friendly Test offer invaluable insights into how your site performs on mobile devices. They can pinpoint specific issues, such as text that’s too small to read or clickable elements that are too close together. My own “aha” moment came when such a tool revealed a seemingly minor issue that was actually causing significant navigation problems on mobile devices.

Google’s Mobile-Friendly Test

4. Use a website builder that creates mobile-friendly websites

How to Build an SEO-Friendly Website

In my early days, I struggled with coding and often ended up with websites that looked great on a desktop but were a nightmare on mobile. That changed when I switched to using modern website builders. These platforms are designed with mobile-friendliness in mind, ensuring that your site looks impeccable on any device. They remove the guesswork and technical barriers, making it easier for anyone to create a mobile-optimized website.

5. Choose a website builder that creates fast websites

Speed is of the essence in the mobile world. Users expect pages to load almost instantaneously, and if they don’t, they’re quick to abandon ship. I’ve learned that not all website builders are equal in their ability to create fast-loading sites. Some excel in this area, automatically optimizing images and utilizing efficient coding practices. Others lag behind, burdening your site with unnecessary bloat. Research and choose a builder known for its speed.

6. Use a website builder that creates secure websites

Security is often overlooked in the quest for mobile-friendliness, but it shouldn’t be. A secure website not only protects your users’ information but also contributes to your site’s SEO rankings. Google has made it clear that security is a ranking factor, so neglecting this aspect can harm your visibility. Choose a website builder that offers built-in security features, such as SSL certificates, to ensure that your mobile site is safe and trusted by both users and search engines.

7. Use a website builder that creates SEO-friendly URLs

How to Build an SEO-Friendly Website

URL structure plays a significant role in SEO, yet it’s easy to get it wrong. An SEO-friendly URL is clear, concise, and descriptive, helping both users and search engines understand the content of a page. Many website builders now offer the option to customize your URL structure, allowing you to create URLs that enhance your site’s SEO. This was a game-changer for me, as it helped improve my site’s visibility and user navigation.

8. Use a website builder that creates SEO-friendly title tags and meta descriptions

The importance of title tags and meta descriptions cannot be overstated. They’re the first thing users see in search results, and they play a crucial role in whether someone clicks through to your site. A good website builder should allow you to easily customize these elements, making them appealing to both search engines and potential visitors. Through trial and error, I’ve found that a compelling title and description significantly increase click-through rates.

9. Use a website builder that creates SEO-friendly image alt text

Images are a crucial part of any website, but they can also be a stumbling block if not properly optimized for SEO. Alt text is a brief description of an image that helps search engines understand and index it. A website builder that facilitates the easy addition of alt text to images can make a big difference in your site’s SEO performance. Personally, I’ve seen a noticeable improvement in image search rankings by consistently adding descriptive, keyword-rich alt text to every image.

10. Use a website builder that creates SEO-friendly heading tags

Headings are not just for aesthetics; they’re a vital component of your site’s SEO structure. They help break up content, making it easier for readers to digest, but they also signal to search engines what your content is about. A website builder that allows for the customization of heading tags (H1, H2, H3, etc.) can greatly enhance your content’s SEO. My content began to rank higher when I started paying attention to the strategic placement and optimization of heading tags.

11. Use a website builder that creates SEO-friendly internal linking

Internal linking is an often-underestimated SEO strategy. It helps search engines discover new pages and understand the structure of your site, while also keeping users engaged by encouraging them to explore further. The right website builder will make it easy to add internal links, ensuring that you can create a network of interconnected content. I’ve found that a well-thought-out internal linking strategy not only boosts SEO but also significantly increases page views per visit.

12. Use a website builder that creates SEO-friendly sitemaps

A sitemap is essentially a roadmap of your website that search engines use to index your content. An SEO-friendly website builder will automatically generate a sitemap for you, ensuring that all your pages are recognized and indexed correctly. This might seem like a small detail, but it’s crucial for ensuring that all your content has the chance to rank in search results. My own SEO efforts saw a boost once I ensured my sitemap was always up to date.

13. Use a website builder that creates SEO-friendly robots.txt files

The robots.txt file is a direct line of communication with search engines, telling them which parts of your site to crawl and index. An effective website builder will allow you to customize your robots.txt file, ensuring that search engines are focusing on your most important content. This can prevent them from wasting time on irrelevant or duplicate pages, improving your overall SEO efficiency. Learning to configure my robots.txt file properly was a turning point in optimizing my site for search engines.

14. Use a website builder that creates SEO-friendly canonical tags

Canonical tags are a solution to the duplicate content dilemma. They tell search engines which version of a page to prioritize, preventing them from splitting ranking signals across multiple URLs. A website builder that offers easy management of canonical tags can save you from the common pitfalls of duplicate content, preserving your SEO efforts. Implementing canonical tags was a revelation for me, solving longstanding issues with duplicate content that were hampering my SEO.

15. Use a website builder that creates SEO-friendly structured data

Structured data, or schema markup, is code that helps search engines understand the content of your site and provide more informative results to users. Adding structured data can enhance your visibility in search results through rich snippets, which can lead to a higher click-through rate. A website builder that simplifies the addition of structured data to your site can be a powerful tool in your SEO arsenal. My engagement metrics saw a significant improvement once I started leveraging structured data for rich snippets.

16. Use a website builder that creates SEO-friendly page speed

Lastly, but perhaps most importantly, is page speed. In the mobile-first world, a slow-loading website is a dead website. Page speed not only affects user experience but is also a ranking factor for search engines. A website builder optimized for speed, utilizing techniques like image compression and minifying CSS/JavaScript, can make a world of difference. My own sites have climbed the SEO ranks as I’ve focused on improving their loading times.


Creating a mobile-friendly website is not just about making your site look good on a smartphone. It’s about optimizing every aspect of your sitefrom its structure and speed to its content and securityto ensure that it meets the needs of mobile users and search engines alike. By following the 16 tips outlined above, you’ll be well on your way to creating a website that not only ranks well in search results but also provides a seamless and engaging experience for your users, no matter the device they’re using.

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Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.