How to improve your site authority for better SEO

What Is Domain Authority? (And How Can You Improve Yours?)

Domain authority is not a metric that Google uses to rank websites. It’s a concoction brewed by SEO tool vendors, and it’s a concoction that I’ve guzzled down with a skeptic’s raised eyebrow. Yet, I find myself in a paradox because, despite its unofficial status, domain authority (DA) serves as a barometer for a website’s ability to rank in the search engine results pages (SERPs). Improving your site’s DA can be akin to upping your credit scoredaunting, misunderstood, but undeniably beneficial.

What is domain authority?

How to improve your site authority for better SEO

Domain authority is a score, typically on a scale from 1 to 100, that predicts how likely a website is to rank on search engines. Think of it as a popularity contest where the most well-known kid doesn’t necessarily win, but the one with the most genuine friends does. It’s about the quality and quantity of backlinks, the richness of content, and the user experienceamongst other factors.

Insider Tip: Don’t chase the score; chase the elements that contribute to a great score. Focus on quality content and robust user experience, and the domain authority will follow.

How is domain authority calculated?

How to improve your site authority for better SEO

Moz, a leader in the SEO software space, concocted the DA metric. The calculation includes over 40 factors, with link profile strength being the most heavily weighted. Other factors include site structure, user-friendliness, and social signals. The algorithms behind DA are kept deliberately opaque, much like the Colonel’s 11 herbs and spicessecretive but sought after.

A high DA score doesn’t guarantee high rankings, just as a high SAT score doesn’t guarantee admission to Harvard. It’s indicative but not definitive.

What is a good domain authority score?

A “good” domain authority score is a relative concept. For instance, if your site is a fledgling in a niche dominated by aged domains, a DA of 30 might be commendable. In contrast, in a less competitive niche, that same score might be underwhelming. Always compare your DA within your competitive ecosystem rather than against the entirety of the internet.

Insider Tip: Benchmark your DA against competitors rather than aiming for a perfect score. After all, if your competitors are at 60 and you’re at 65, you’re ahead of the game.

How to check your domain authority

How to improve your site authority for better SEO

You can check your website’s DA by using tools like Moz’s Link Explorer, Ahrefs, or SEMrush. It’s as simple as typing in your URL and letting the tool dissect your digital presence. Regular checks allow you to monitor progress and strategize accordingly.

How to improve your domain authority

Improving your domain authority requires a cocktail of SEO best practices, persistence, and a touch of digital savvy. Here’s how you can stir up your own concoction for DA success.

1. Work on your off-page SEO

Off-page SEO is the art of making your website look good in the eyes of other websites. It’s the digital equivalent of networking at a cocktail party. You want others to talk about you (link to you), but you want the right crowd to mingle with (quality over quantity).

To improve this, start by analyzing your backlink profile. Tools like Moz’s Link Explorer or Ahrefs can offer a comprehensive look at who’s linking to you. Next, reach out for guest blogging opportunities, engage in community discussions, and use social media to amplify your presence. Remember, it’s not only about getting links but getting the right links.

Insider Tip: High-quality backlinks are like a fine winethey get better with age and add value to your site’s reputation.

2. Create linkable content

How to improve your site authority for better SEO

Content is king, but not all content wears the crown. The key to linkable content is to create resources that are so valuable that other sites can’t help but link to them. This could be original research, comprehensive guides, or even tools and calculators.

My personal anecdote here is a testament to the power of unique content. I once wrote a detailed guide on a niche topic that was rarely covered in depth. Six months later, it had generated links from several educational institutions and industry blogs. It was a slow burn, but the payoff in domain authority was substantial.

3. Improve your internal linking structure

Internal linking is your site’s navigational compass. It guides users and search engines to your most important pages. Ensuring that your internal links are logical and helpful can significantly impact user experience and crawl efficiency.

An underappreciated aspect of internal linking is the opportunity to pass link equity throughout your site. By linking to your lesser-known pages from your higher-authority pages, you distribute the strength throughout your domain, raising the overall tide.

4. Remove bad and toxic links

How to improve your site authority for better SEO

In the world of SEO, bad company can be detrimental to your site’s health. Toxic backlinksfrom spammy or irrelevant sitescan poison your domain authority. Regular audits of your link profile allow you to identify and disavow these harmful links.

I’ve had clients whose DA suffered because of a few bad links they’d unknowingly acquired over the years. After a thorough cleanup, their DAand their rankingsbegan to recover.

5. Be patient

In the instant-gratification world of digital marketing, patience is an underrated virtue. Improving your domain authority is a marathon, not a sprint. It involves persistent effort and strategic planning. It’s important not to get discouraged if results don’t materialize overnight.


Improving your site’s domain authority for better SEO is a multifaceted endeavor. It’s not about obsessing over a score but about committing to best practices that signal to search engines your website is a credible, valuable, and authoritative resource in your niche. It’s a long-term investment in the quality and reputation of your digital presence.

Remember, the journey to a higher domain authority is paved with quality content, robust user experiences, and strategic relationships. It’s about cultivating an ecosystem around your website that signals to search enginesand usersthat you are a trusted authority in your field. Now, roll up your sleeves and start improving your site’s authority one step at a time. Your SEO will thank you for it.


Q. What is site authority in SEO?

A. Site authority in SEO is a measure of a website’s trustworthiness and credibility in the eyes of search engines.

Q. How can I improve site authority for better SEO?

A. You can improve site authority by creating high-quality content, obtaining backlinks from reputable sources, and ensuring a positive user experience.

Q. Who can help improve site authority for SEO?

A. SEO experts and digital marketing professionals can help improve site authority through strategic content creation and link-building efforts.

Q. What if I don’t have time to improve site authority?

A. If you don’t have time, consider outsourcing SEO efforts to professionals who can dedicate the necessary time and expertise to boost site authority.

Q. How long does it take to see improved site authority?

A. Improving site authority is a gradual process, and it can take several months to see significant improvements in search engine rankings and visibility.

Q. What if my competitors have higher site authority?

A. Focus on creating unique, valuable content and building quality backlinks to gradually improve your site authority and compete with higher-authority competitors.

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Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.