How to optimize for the Google Page Experience Update

The Google Page Experience Update is not just another algorithm change. It’s a revolution in how sites are ranked, a pivot that demands attention and action. As a seasoned SEO professional, I’ve seen algorithms come and go, but this one is different it’s about the user, and the user alone. It’s time to buckle down and optimize like never before.

Learn about Optimizing for Google Page Experience Algorithm

By reading this article, you will learn:
– What the Google Page Experience Update is and when it is happening.
– How to measure and improve your site’s Core Web Vitals.
– How to measure and improve other page experience signals.
– The Google Page Experience Update and its timing.
– Ways to measure and improve Core Web Vitals.
– Ways to measure and improve other page experience signals.

Google Page Experience Update: Everything You Need to Know

The Page Experience Update is a game-changer. It’s Google saying, “We care about how users perceive the speed, responsiveness, and visual stability of your pages.” And it’s not just talk; this update integrates user experience into the heart of SEO. Stripping away the jargon, it’s about making your site a place where users want to stay, not just a place where they land by chance.

What is the Google Page Experience Update?

In essence, the Page Experience Update is a set of metrics that evaluate how users experience the speed, responsiveness, and visual stability of a page. It’s about actual human interaction, not just bots and crawlers. I remember analyzing a site’s performance years ago, focusing on keywords and backlinks. Today, it’s a different ballgame it’s about crafting digital spaces that feel good to use.

When is the Google Page Experience Update happening?

Mark your calendars: the update was officially rolled out in May 2021. And if you think this is a one-off event, think again. Google is constantly refining its algorithms, and user experience is an area that will only grow in importance. It’s not a deadline; it’s a starting line.

What are the Core Web Vitals?

Core Web Vitals are the heartbeats of the Page Experience Update. They consist of three metrics:

  1. Largest Contentful Paint (LCP): Measures loading performance.
  2. First Input Delay (FID): Measures interactivity.
  3. Cumulative Layout Shift (CLS): Measures visual stability.

Each one of these vitals is a piece of the puzzle that forms the overall user experience on your site.

What are the other signals in the Google Page Experience Update?

Beyond the Core Web Vitals, Google looks at:

  • Mobile-friendliness
  • Safe browsing
  • HTTPS security
  • No intrusive interstitials

These aren’t new concepts, but their integration into page experience metrics underscores their importance.

How do I measure my sites Core Web Vitals?

Measurement is key. Google provides several tools, like PageSpeed Insights and the Chrome User Experience Report. I’ve spent countless hours on these platforms, dissecting every millisecond and layout shift. They’re not just diagnostic tools they’re maps that guide your optimization journey.

How do I improve my sites Core Web Vitals?

Improving Core Web Vitals is a mix of art and science. It’s not just about making changes; it’s about understanding the why behind each metric. Here’s how you can get started:

1. Optimize your images

How to optimize for the Google Page Experience Update

Large images are LCP killers. Compress them, serve them in modern formats, and watch your loading times soar.

2. Use a content delivery network (CDN)

A CDN can take the burden off your server and deliver content closer to your users, slashing load times.

3. Minimize third-party scripts

Every script is a potential drag on performance. Audit your third-party scripts and keep only what’s essential.

4. Reduce server response time

Your server’s response time can be a bottleneck. Optimize database queries, upgrade your hosting, or use better caching every millisecond counts.

5. Use lazy loading

Lazy loading defers the loading of non-critical resources at page load time. It means users get to see and interact with the page faster.

6. Minimize CSS and JavaScript

Bloat is the enemy of speed. Minify and compress your code, and eliminate unused CSS and JavaScript.

7. Reduce the impact of third-party code

Third-party code can be a black box of performance issues. Monitor it closely and weigh its value against its cost to performance.

8. Remove non-essential elements from your pages

Simplicity is key. If it doesn’t add value to the user, it shouldn’t be on the page.

9. Improve server response time

Dive into your server’s performance. Use better hardware, optimize your web server software, and consider a dedicated hosting environment.

10. Use a fast, reliable web host

Your host can make or break your site’s performance. Invest in quality hosting with strong uptime guarantees and fast server speeds.

How do I measure my sites other page experience signals?

The other signals can be measured using Google’s Search Console. It provides detailed reports on mobile usability, security issues, and more. It’s a treasure trove of actionable insights.

How do I improve my sites other page experience signals?

Improving these signals is a straightforward process, but it requires diligence:


Mobile is not an afterthought; it’s the main course. Responsive design is non-negotiable.

Safe browsing

Keep your site clean of malware and deceptive content. Regularly scan for security issues and address them immediately.


Secure your site with HTTPS. It’s a trust signal for users and search engines alike.

No intrusive interstitials

Pop-ups and interstitials can be conversion killers. Use them sparingly and ensure they don’t block the main content.

What happens if my site doesnt meet the new page experience standards?

Failing to meet these standards doesn’t mean vanishing from search results, but it does mean potentially losing ground to competitors who provide a superior page experience. It’s a competitive disadvantage that no site can afford.

What should I do next?

How to optimize for the Google Page Experience Update

The next steps are clear:

  1. Audit your site’s current page experience.
  2. Prioritize the issues that have the greatest impact on user experience.
  3. Develop a plan to address these issues systematically.
  4. Monitor your progress and adjust your strategies as needed.

Remember, optimizing for the Google Page Experience Update is not a one-time task; it’s a continuous commitment to your users.


Optimizing for the Google Page Experience Update is about embracing a user-centric SEO philosophy. It’s a journey that demands a mix of technical prowess, strategic thinking, and a relentless focus on the user. It’s not just about surviving the next algorithm update; it’s about thriving in a digital ecosystem where user experience is king.

Frequently Asked Questions

What is the Google Page Experience algorithm?

It is a set of signals to measure user experience on webpages.

How can I optimize for the Google Page Experience?

You can improve loading speed, mobile-friendliness, and security.

Who should focus on optimizing for this algorithm?

Anyone with a website seeking to improve user experience.

What if my website is already optimized for speed?

You can focus on mobile-friendliness and security aspects.

How important is optimizing for Google Page Experience?

It is crucial for ranking well in Google search results.

What are common objections to optimizing for this algorithm?

Some may find it challenging to balance user experience and design.

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Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.