Should You Add Chatbots to Your Marketing Strategy?

It’s every businessman’s dream to have an assistant that’s available around-the-clock to attend to customer inquiries, take note of their preferences, make sales, and doesn’t charge a lot. Well, the latest chatbot technology has now made this possible.

Chatbots have become part of many businesses’ marketing strategy — and for good reasons! Check out the following benefits of incorporating chatbots into your marketing strategy:

Represent Your Business Anytime

Represent Your Business Anytime - PERC
Represent Your Business Anytime – PERC

Conventional customer service is okay, except that you can’t force them to work 24 hours. In contrast, a chatbot can serve your business any time of the day and all days of the week. On top of this, chatbots don’t get irate at high customer requests and can efficiently process all of them simultaneously. Chatbots can’t be overworked or lose patience.

If there are inquiries that the chatbot can’t answer, customers can still leave them for human employees to reply. Put simply, a chatbot can answer basic customer service inquiries and lighten our customer service team’s work. Win-win!

Instant Responses to Questions

Instant Responses To Questions - PERC
Instant Responses To Questions – PERC

If a prospective consumer asks about our products or services, a chatbot can provide instant responses. We can set up the chatbot with a menu of questions and answers about our business. With other chatbot technologies such as language processing capabilities and other plugins, prospect consumers can have relevant conversations with the bot to answer their queries.

Enhanced Customer Reach

Enhanced Customer Reach - PERC
Enhanced Customer Reach – PERC

A chatbot helps improve customer engagement using relevant tips and offers. A consumer can easily find the services or products they want with the chatbot’s real-time responses.

Become the Backbone of the Marketing Strategy

Become The Backbone Of The Marketing Strategy - PERC
Become The Backbone Of The Marketing Strategy – PERC

Wouldn’t it be awesome if we can ask our customers about their preferences without convincing them to fill out a form? This is another benefit of chatbot technology — they can respond to individual questions, which leads to a conversation with potential consumers.

Derive Accurate Understanding of Customer Behavior

Derive Accurate Understanding Of Customer Behavior - PERC
Derive Accurate Understanding Of Customer Behavior – PERC

One helpful advantage of using chatbots that we shouldn’t overlook is the insight we can derive from customer behavior. We can get useful insights based on the problems, questions, and products often mentioned in the conversations.

How can we use these insights in our marketing strategy? Based on the problems or questions from the customers, we can, for example, improve our content strategy. We can also analyze what problems our consumers face or what products they want. From here, we can produce content or products that will give our customers the correct answers.

List of Successful Companies That Use Chatbots

Now, chatbot technology has gone further than simply answering basic questions for business. Today, many companies use this technology as part of their marketing strategy. According to Digital Marketing Institute and Social Media Today, here are some successful companies that use chatbots:

  • Sephora
  • Duolingo
  • Starbucks
  • Domino’s
  • Lift
  • Spotify
  • Mastercard
  • Staples
  • The Wall Street Journal

Key Takeaways

Using chatbot technology has come far. Chatbots don’t just provide instant answers to your customers’ questions. We can also use them to improve customer reach, lay the foundation of our marketing strategy, and provide valuable insights into customer behavior. Are you ready to give chatbots a try?


Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.