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The Importance of Video Marketing

The Importance of Video Marketing - PERC

The Importance of Video Marketing - PERC

Video content is one of the most noticeable marketing trends businesses shouldn’t ignore. While content marketing has helped companies secure profits, videos are performing much better. The numbers don’t lie, as 86% of all businesses now use videos as a part of their strategy. You should start to formulate and create videos of your own lest you get left behind.

Why You Need Video in Your Marketing Strategy

Why You Need Video in Your Marketing Strategy – PERC

Consumers interact and view videos more than any other digital marketing type. Even businesses report higher conversions and traffic caused by their investment in videos. You can post a video on YouTube, LinkedIn, Facebook, or Instagram and start reaping the rewards. The numbers shown from studies like Wyzowl reveal what happens when you incorporate video:

Videos are very engaging and hard to ignore. It appeals to a large portion of the crowd who have a preference towards visual content.

The Benefits of Video Marketing

The Benefits of Video Marketing – PERC

Video marketing not only drives traffic, but it provides other benefits to your business as well. Here are some benefits you don’t want to miss out on:

Types of Videos

Types of Videos – PERC

The most common type of videos businesses post is those you see on social media or YouTube. However, there are also other types of videos of which you could be taking advantage. Here are the most popular:

Make the Decision To Add Video Marketing

Make the Decision To Add Video Marketing – PERC

The popularity of video isn’t going anywhere anytime soon. Websites like YouTube prove that videos will continue to be part of the consumer’s focus. It creates a connection in an otherwise impersonal space.

It gives you the flexibility to be entertaining, fun, and interactive. You have more room to show what you’re all about while keeping your audience captivated. Videos should be a core part of your marketing plan.

Sources:

Six reasons why video marketing is more important than ever, https://www.act.com/blog/gb/video-content-marketing/

Video marketing statistics 2021, https://www.wyzowl.com/video-marketing-statistics/

The key role of video marketing, https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing

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