Google AdWords is a powerful way to boost your digital marketing campaigns. It gives you the opportunity to reach out to your target market directly in the midst of all the digital noise in the online world.
Google AdWords is a popular pay-per-click (PPC) online advertising platform. It enables advertisers like you to display your ads on search engine results pages. You are only required to pay every time someone clicks on your ad.
While Google AdWords is a helpful tool for businesses, it needs to be utilized properly in order to maximize its effectiveness. We would like to share the five common AdWords mistakes that you should steer clear of.
Do your best to avoid these mistakes to make the most out of your Google AdWords campaign.
A popular mistake among first-time advertisers is using keywords that are too broad.
It is nearly impossible to reach the peak position for general keywords like “men’s clothing.” This is only possible if you are willing to splurge for this privilege. It only makes sense to bid for top spots for broad keyboards if you are a huge company that is generating enough sales and profits to cover the costs.
Entrepreneur magazine recommends that you begin your AdWords campaigns with groups of five to 10 long-tail keywords as a better alternative to general keywords. Use Google Webmaster Tools and Google Analytics to pinpoint which keywords will work best for your campaign.
Another typical mistake among amateur advertisers is using the wrong keyword categories.
There are three types of keyword categories in Google AdWords:
- Broad Match: Your ad will appear when people search for the keywords that you specify, no matter what the order of the words are.
- Phrase Match: Your ad will only show up when people search for the keywords in the order that you prefer.
- Exact Match: Your ad will appear only if people enter the exact keyword that you specify.
Google gives you the option to choose among these three keyword categories. However, it is your responsibility to select the category that best suits the needs of your business.
Negative keywords prevent your ads from showing up if people type certain keywords that are not connected to your ad. Neglecting to use keywords will increase your ad spending because of irrelevant clicks.
LinkedIn advises that you use negative keywords to filter out and narrow down the visibility of your ads. These negative keywords will ensure that only your target market will see and click on your ads.
It’s instinctive for business owners like you to focus mainly on marketing your products and services on Google AdWords. While there is nothing wrong with this, make sure that you don’t forget to promote your brand in the process.
Create consistent ads that will establish your brand as a trustworthy one. You need to develop the confidence of your target audience in your brand to build customer loyalty.
Advertising your products and services may have short-term advantages, but increasing your brand awareness through marketing will result in long-term gains.
One more common mistake of new advertisers is to choose the DIY route instead of hiring marketing experts.
The decision to run your own Google AdWords campaign may initially allow you to save on professional fees. However, it may actually cost you more in the long run, especially if you make amateur mistakes that will affect the productivity of your marketing efforts.
Overall, it’s a practical, cost-effective choice to use the services of marketing professionals. These specialists can help you employ the right techniques and avoid mistakes, so you can maximize your advertising budget.
Connect with PERC Digital Marketing if you are looking for experts who can level up your Google AdWords campaign for your business.
PERC Digital Marketing is a reputable marketing company that offers dynamic digital marketing services. We specialize in Google AdWords, Facebook Ads, Instagram Ads, Retargeting, YouTube Ads, and Geo-Targeted Ads.
Our expert team will ensure that your message reaches your target market in the midst of industry competition. We can create buzz, engagement, and most importantly, results to boost your professional success.