Top 7 Trends Shaping Digital Transformation In 2023 – Data-driven Decision Intelligence

#5 Firms Will Increasingly Automate Data-driven Decision Intelligence To Reduce the Huge Cost of Wasted Opportunities

In today’s fast-paced modern world, every small and medium-sized business (SMB) will benefit from data automation, which has several advantages that can increase the efficiency of your business. By automating repetitive tasks, your business can save a significant amount of time and effort. Automation greatly helps improve the efficiency of your workforce, resulting in higher productivity.

Today, there are many options and digital solutions that help a business automate its processes. The important question is, what is the best automation process for your business? Of course, as a business owner or executive, you want to make sure you are making well-informed, data-driven decisions for your business. That is where the automation of data-driven decision intelligence comes in. It is a solution that contributes greatly to the digital transformation of businesses which reduces the huge cost of missed opportunities.

Data-driven Decision-making

Data-driven decision-making is an extremely important business strategy in which a business is using accurate and crucial data to make solid and well-informed business decisions. If an organization has full access to data and information, particularly what is doing well and what is not, it can conquer preconceptions and make the best decisions that are in line with its strategies and business goals. Using data for decision-making entails using accurate and analyzed information. Instead of deciding based on which feels and seems best, your decision is based on facts and accurate data to achieve business goals.

For data to be truly valuable, it must be both accurate and pertinent to your business goals. Traditionally, gathering data for decision-making used to be a time-consuming process; you have to gather, extract, format, and analyze insights for better data-driven decision-making in business. This naturally caused the process to take longer overall. Today, many firms automate data-driven decision intelligence to achieve the best for their business.

Decision Intelligence

Decision intelligence is a data-driven business process that makes it possible to make faster, more precise fact-based decisions instead of making decisions based on instinct or best guesses. It is a framework that assists data and analytics architects in modeling, aligning, developing, implementing, and tracking decision-making models and processes.

According to Forbes, “Decision intelligence is the next digital transformation. The key factor in decision intelligence is its focus on outcomes, emphasizing results, which gives both commercial decision makers and technical teams a space to address actual business issues.”

How Does It Work?

Decision intelligence connects business problems and uses data science to find appropriate solutions. To accomplish this, the behaviors of executives and stakeholders must be analyzed and incorporated into the decision-making process. Decision intelligence is best described as a synthesis of:

  • Data science
  • Enterprise intelligence
  • Decision modeling
  • Overall management

Even though decision intelligence is a technologically-developed digital solution, it does not completely remove humans from the decision-making process. It’s about enabling humans with technology and providing them with a more comprehensive, efficient view of all of your company’s data so that you can make the best possible decision.

According to IDC’s Future of Intelligence survey data, “60 percent of organizations that scored highest on IDC’s enterprise intelligence index scale experienced major improvements in decision-making (compared to one percent of organizations with poor enterprise intelligence). Almost half (47 percent) of organizations that scored well in enterprise intelligence increased customer acquisition by 10 percent or more (compared with 10 percent of those with poor enterprise intelligence).”

Decision intelligence is an advanced, modular approach that a firm can take to achieve complete integration and establishment of accurate and crucial data across platforms that your business utilizes, and seize every opportunity and include new business processes that will help your business thrive and succeed.

Advantages of Automating Data-driven With Decision Intelligence

Supports Ongoing Organizational Growth

Consistency and ongoing growth are at the heart of the value of data in decision-making. Because of effective data-driven decision-making, businesses are now able to focus on key insights based on a variety of features, processes, and functions within the organization. Making consistent decisions and following through on them will enable you to set attainable goals that lead to ongoing development and growth, which are essential components of long-term success in today’s competitive world.

Eliminates Human Errors

Automating data-driven decision intelligence is revolutionizing digital transformation in 2023. The demand for human input is dwindling as a result of specialized algorithmic techniques. However, this doesn’t imply that people are no longer required for data systems; instead, human contribution will be concentrated on higher-level activities like analysis, management, and decision-making. Decision intelligence technology provides accurate data, and humans decide what’s best for the business based on that data.

Shortens the Time Needed To Complete a Task

As previously mentioned, gathering data for decision-making used to be a time-consuming process. By automating decision Intelligence, your employees will spend less time performing repetitive tasks; the software will handle the time-consuming work more quickly while freeing them up to work on more crucial tasks. This lowers or even eliminates the enormous expense of missed opportunities.

Opens New Business Opportunities

Making decisions based on data results in the identification of fresh business opportunities. Having access to clear and accurate information allows you to get a comprehensive overview of the main operations of your business and make a series of wise decisions that will advance the development and growth of your company. If you are armed with the deep-dive insights that will enhance your decision, you can easily find opportunities to expand, make new business connections, and foster innovation that will give you an essential competitive edge.

Bottom Line

Businesses that automate data-driven decision intelligence can reduce the high cost of lost opportunities and instead make wise decisions that are consistently in line with the business goals to achieve greater success.

If you require automation, digital solutions, or any other digital marketing needs, you can contact us here PERC.


Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.