Top 7 Trends Shaping Digital Transformation In 2023 – Low/No-code Tools

#3 Non-technical Users Will Use Low/No-code Tools and Automation To Accelerate Transformation

During the Covid-19 pandemic, consumers have shifted significantly toward online channels and digital platforms, and businesses must respond to thrive and survive. During these novel times, businesses with extensive knowledge of digital solutions are at a distinct advantage over other businesses, particularly traditional small- to medium-sized businesses, which have found it difficult to adapt. 

Today, consumers expect seamless digital experiences in more areas of their daily lives than ever before. As a result, businesses are leaning towards technology-led innovation to achieve success at a time of increasing macroeconomic pressure. Custom software and digital solutions were previously only accessible to those with the financial means to hire software professionals. Businesses had to have the necessary technical knowledge to meet customer demands. 

It is where low/no-code tools and automation comes in. In today’s digital-driven world where people are expecting an excellent digital experience, businesses with little to no coding experience can create, test, and implement custom digital solutions and applications to solve particular problems in their business and speed up digital transformation. 

With the help of low and no-code tools and automation, businesses have the opportunity to expand, create digital solutions, and satisfy customer demands. In terms of giving customers a seamless digital experience, small and medium-sized businesses can compete head-to-head with larger firms that utilize IT specialists and developers.

What Are Low/No-code Tools and Automation?

Low-code and no-code tools are software development platforms that allow business users without coding experience to create apps and digital solutions by dragging and dropping components instead of needing to write code. This also means you do not have to hire an IT team or software developers to develop digital solutions for your business. This solution reduces the cost and duration of the application development process because a wide range of application types are supported by low-/no-code software development methodologies.

Transactional systems for small and medium-sized businesses are probably the most prevalent that low/no-code tools can develop. These are programs that handle business transactions, including tools for the management of human resources, reservations for dining establishments or other experiences, creation of order quotes, management of field services, and more. With low/no-code tools, small and medium businesses can easily create apps, programs, and other digital solutions, unlike large corporations that may have expensive packages or specially created programs.

Additionally, although it is known that professional developers should typically automate large-scale enterprise processes and workflows, many small and medium businesses also have smaller workflows that need to be automated. 

The low/no-code versions can automate a business process such as accessing databases, emailing, and carrying out tasks as if they were a human user using a computer, much like more complex robotic process automation. As a result, it can be quickly applied to small tasks that a person would ordinarily need to do, like using office productivity tools like spreadsheets, word processing, and electronic file folders.

How the Low-code/No-code Revolution Is Accelerating Businesses’ Digital Transformations

According to a worldwide forecast by Gartner, 41% of non-IT employees worked on creating, developing, and customizing apps in 2021. This is the result of companies adapting to customers’ demands for a seamless digital shopping experience. According to the same report, by the end of 2025, the majority of new low/no-code clients will originate from sources outside of IT. There is no doubt that the demand for excellent digital experiences will continue. 

Because of no-code and low-code development platforms, it is now becoming simpler to access digital solutions. This means that even without IT expertise and knowledge, a business can develop applications and digital solutions to meet its customer needs with the help of low/no-code tools and automation.

Significant No-code/Low-code Trends That Will Accelerate Digital Transformation

For many years, businesses had two options when they needed new application systems and digital solutions. Either they could purchase an existing system from an outside vendor, or they could create a new one using their hired developers. Today, low-code/no-code tools and automation have revolutionized the digital world. Here are some important trends that will accelerate digital transformation.

Low Entry Barrier for Developing Applications and Other Digital Solutions

Low-code and no-code tools lower the entry barrier. Even employees without experience or even a background in programming can develop apps and software. Businesses can build specialized solutions for their business needs using tools that have drag-and-drop features and intuitive interfaces. According to a study, 82% of low/no-code users agree that the tools give users the chance to improve their technical and development knowledge. It also shows that the use of no- or low-code tools has had an 83% positive impact on users’ job satisfaction and workload. Further, these tools have had an 80% positive impact on users’ morale.

Continue To Save Time and Money

Time and money are two of the main factors that lead many businesses to choose no- or low-code tools. Previously, you would have had to either spend a lot of money on ready-made apps from a provider or hire expensive developers to develop apps and create digital solutions for your business. 

Today, platforms for no/low-code development are now available at the most affordable prices and are an essential component of a strategy to aid in the development and deployment of applications. In comparison to traditional development, where you depend on the app provider or developer, the time required for no-code and low-code software development is significantly lower. Furthermore, low-code platforms streamline the software development process for both business and IT teams, speeding up business operations by facilitating information sharing within a single organization.

Business Process Automation

Huge businesses use technologies like robotic process automation (RPA), artificial intelligence (AI), and low-code application platforms (LCAP) to automate processes, boost productivity, and improve workflow. These tools are effective but can be very expensive. However, using no-code or low-code tools, you can create an automated business process that suits your business needs. Automation is crucial in a business; according to Business News Daily, automation can increase employee productivity and save money for your company.

In the competitive market of today’s digitally driven modern world, low/no-code tools and automation will speed up digital transformation. However, combining your low/no-code tools with a strong digital marketing strategy will help your business strategy succeed at a different level. You can contact PERC Digital Marketing for your digital marketing needs.


Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.