Top 7 Trends Shaping Digital Transformation In 2023 – Automation

#1 Automation: A Digital Transformation Trend To Invest In

With today’s ever-evolving technology, it’s no wonder that businesses are looking for ways to automate more of their processes. After all, automating tasks can help improve efficiency and accuracy while freeing up employees to focus on more strategic tasks. This is where hyperautomation comes in.

53% of businesses are already using robotic process automation (RPA) to automate tasks that were previously performed by humans. However, organizations must go beyond and implement enterprise-wide automation or hyperautomation to reap the real benefits of digital transformation.

Benefits of Hyperautomation

These are the key benefits of this type of digital marketing automation:

Drives Revenue Growth

Hyperautomation drives revenue growth by automating manual and time-consuming tasks, freeing up employees to focus on revenue-generating activities. In addition, hyperautomation can help you improve your customer service levels and increase operational efficiency, both of which can have a positive impact on your bottom line.

Lowers Operational Costs

One of the most significant benefits of hyperautomation is that it can help to lower operational costs. This is because automating tasks and processes can help to improve efficiency and productivity while also reducing the need for manual labor. In addition, hyperautomation can help to reduce errors and increase accuracy by eliminating human error from the equation.

In fact, hyperautomation is expected to lower operational costs by 30% in the next few years. As such, it’s no wonder that this technology is being adopted by companies across various industries.

Helps Reduce Risks

Additionally, this type of digital marketing automation can help reduce risks. As mentioned, when businesses automate processes, they can improve compliance and mitigate the risk of human error. This is critical in industries where even a small mistake can have major consequences, such as healthcare or finance.

Another way this digital transformation trend can help reduce risks is by providing better visibility into processes. By automating processes and collecting data on how they’re running, businesses can identify issues more quickly and prevent them from becoming bigger problems.

Work on Higher Value Tasks

One of the major advantages of hyperautomation is that it can help organizations to focus on more strategic and innovative tasks. For instance, if a company spends most of its time on low-level tasks such as data entry or simple analysis, it can use hyperautomation to automate these processes. This would free up employees’ time so they could work on more important tasks that require human cognitive abilities and creativity.

Frontliners are most commonly seen as the people who would benefit most from this type of digital marketing automation since they are often bogged down by simple, repetitive tasks. When organizations equip their frontliners with hyperautomation technologies, they can work on tasks that are more customer-centric and improve the company’s bottom line. Plus, they feel empowered since they are able to focus on more interesting and impactful work.

Essential Factors for Hyperautomation

In order to be successful with hyperautomation, businesses need to ensure that all of their systems are integrated. This is essential in order for the various technologies to work together seamlessly. Without integration, there will be gaps in the automation process that can lead to errors and inefficiencies.

Today, organizations have a wide array of software applications and platforms to choose from. However, not all of these applications were built to work together. In fact, many software vendors offer proprietary solutions that are designed to be used only with their other products. This can make integration difficult and expensive.

Fortunately, there are a number of third-party integration tools and platforms available that can help businesses overcome these challenges. These tools provide a way to connect different applications and data sources, making it possible to automate workflows across the enterprise.

Integration must be at the forefront of your digital transformation strategy if you want to implement hyperautomation. By integrating your data, processes, and systems, you can create a connected environment that allows automation technologies to interact with one another more seamlessly. This is essential for achieving the high levels of efficiency and productivity that hyperautomation can provide.

Aside from integration, businesses must also understand composability. This is the ability to break down workflows into smaller, manageable tasks that can be automated. Once these workflows are automated, they can be chained together to create a cohesive process.

Composability is essential for hyperautomation because it allows businesses to automate processes quickly and efficiently. By automating smaller tasks, businesses can see results faster and make changes to the process more easily.

How To Design a Hyperautomation Roadmap

Here are three steps for designing a hyperautomation roadmap:

Determine Your Business Goals

The first step is to have a clear understanding of your business goals. What are you trying to achieve? How will this type of digital marketing automation help you get there? Once you know your goals, you can start mapping out a plan to achieve them. This way, you can see the bigger picture and make sure that each tool and process you add is helping you move closer to your goal.

Find Ways To Optimize Your Processes

Take a look at your organization and processes to see where there may be room for improvement. This can involve anything from process redesign to implementing new technologies that automate tasks.

Choose Valuable Tools for Your Digital Operations Toolbox

Determine tools that are critical for success and invest in those that will have the biggest impact. Hyperautomation is a combination of many technologies, including robotic process automation (RPA), artificial intelligence (AI) and machine learning (ML), and advanced analytics, among others.

Each of these tools can be used to automate tasks, but they each have different capabilities. It’s important to understand the difference between them so you can choose the right tool for the job.


Investing in hyperautomation can help your organization do more with less. It encompasses a range of tools that can automate mundane tasks, freeing up employees to focus on more strategic work.

On the other hand, you can also enlist the help of professionals to work on more complex processes, such as a digital marketing agency. Here at PERC, we offer full-service digital marketing packages that can be customized to fit your organization’s needs. This way, you can take advantage of hyperautomation without having to invest in the tools and infrastructure yourself. Reach out today!


Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.