SEO Score: What It Is and How to Track It

SEO, or Search Engine Optimization, is not just a buzzword thrown around in digital marketing meetings; it’s the backbone of online visibility and success. Yet, when it comes to understanding what an SEO score is and how it affects your website’s performance, many are left scratching their heads. In this deep dive, let’s unravel the mystery of the SEO score, how to track and improve it, and why it should never be ignored.

What is a good SEO score?

  • An SEO score measures how well a website is optimized for search engines.
  • It is important to check and improve your SEO score for better visibility and ranking.
  • A good SEO score typically ranges from 80 to 100 out of 100.

SEO Score: What It Is and How to Track It

What is an SEO score?

An SEO score is essentially a measure of how well your website aligns with best practices for search engine optimization. It’s an amalgamation of factors that search engines, like Google, use to determine where your site ranks on search engine results pages (SERPs). A high SEO score means your website is well-optimized, user-friendly, and has a good chance of ranking high in SERPs. Conversely, a low score could indicate various issues, from poor keyword optimization to slow loading times, all of which can negatively impact your site’s visibility and performance.

SEO Score: What It Is and How to Track It

How to check your SEO score

1. Use a website audit tool

There are numerous tools available that can provide a comprehensive analysis of your website’s SEO performance. These tools evaluate everything from site speed to content quality, offering a score and suggestions for improvement. My personal experience with tools like SEMrush and Moz has been nothing short of transformative. They not only pinpointed the weaknesses in my site but also guided me through the maze of SEO optimization.

Insider Tip: Dont just focus on the score; dive deep into the recommendations provided by these tools to truly enhance your site’s SEO.

2. Check your Google Search Console

Google Search Console is an invaluable, free tool that gives you a glimpse into how Google views your site. It highlights issues such as crawl errors and mobile usability problems, which can significantly affect your SEO score. I’ve found that regularly monitoring my Google Search Console has preempted potential SEO disasters, keeping my site in Google’s good graces.

3. Use a keyword rank checker

Knowing where your site ranks for specific keywords is a critical aspect of understanding your SEO score. Tools like Ahrefs and Ubersuggest offer insights into your keyword performance, which is a direct reflection of your SEO efforts. Early in my SEO journey, I underestimated the power of keyword positioning, only to realize its impact on organic traffic and overall SEO health.

What is a good SEO score?

A good SEO score is typically between 80-100, indicating that your website is performing well in terms of optimization and should rank favorably in SERPs. Scores between 50-79 suggest there’s room for improvement, while anything below 49 signals significant SEO issues. However, it’s crucial to understand that SEO is not just about chasing a perfect score but creating a seamless, user-friendly experience that search engines reward with higher rankings.

SEO Score: What It Is and How to Track It

How to improve your SEO score

1. Improve your websites loading speed

In the age of instant gratification, a slow-loading website is a fast track to a high bounce rate. Tools like GTmetrix and Google’s PageSpeed Insights can help identify what slows down your site and how to fix it. I’ve personally halved my site’s loading time by optimizing images and leveraging browser caching, significantly boosting my SEO score.

2. Make sure your website is mobile-friendly

With mobile searches overwhelmingly dominating desktop queries, having a mobile-friendly site is non-negotiable for a good SEO score. Google’s Mobile-Friendly Test can quickly assess your site’s mobile compatibility. I revamped my website’s design to be responsive, which not only improved user experience but also my site’s SEO performance.

3. Use keywords in your content

Keywords are the cornerstone of SEO. However, stuffing them mindlessly into your content will do more harm than good. I’ve found the key to success is integrating keywords naturally within high-quality, valuable content that addresses my audience’s needs and questions.

4. Create high-quality content

Speaking of content, quality trumps quantity every time. Search engines prioritize content that provides value, answers questions, and engages users. By focusing on creating informative, well-researched articles, I’ve seen a significant uptick in my site’s traffic and overall SEO score.

5. Get more backlinks

Backlinks, or links from other websites to yours, are a vote of confidence in the eyes of search engines. I’ve dedicated time to guest blogging, creating shareable infographics, and engaging in community discussions online, all of which have contributed to a steady increase in quality backlinks and, consequently, my SEO score.

SEO Score: What It Is and How to Track It

What is the best SEO score checker?

While there’s no one-size-fits-all answer, SEMrush consistently ranks as a top choice among SEO professionals, including myself. Its comprehensive analysis, user-friendly interface, and actionable insights make it an invaluable tool for anyone serious about improving their SEO score. However, it’s important to remember that the best tool is the one that fits your specific needs and goals.

For an in-depth comparison of SEO tools, visit Moz’s SEO Tool Comparison.


An SEO score is more than just a number; it’s a reflection of your website’s health, relevance, and potential to attract organic traffic. By understanding what contributes to your SEO score and actively working to improve it, you’re investing in the long-term success of your online presence. Remember, SEO is a marathon, not a sprint. It requires patience, persistence, and a willingness to adapt to the ever-changing landscape of search engine algorithms. With the right strategies and tools, you can boost your SEO score, enhance your site’s visibility, and ultimately, achieve your digital marketing goals.

Frequently Asked Questions

Who determines a good SEO score?

SEO scores are determined by search engines like Google.

What factors contribute to a good SEO score?

Factors such as website speed, mobile-friendliness, and relevant content contribute to a good SEO score.

How can I improve my website’s SEO score?

You can improve your website’s SEO score by optimizing keywords, improving site speed, and obtaining high-quality backlinks.

What if my SEO score doesn’t improve?

If your SEO score doesn’t improve, consider seeking professional help or conducting a thorough website audit.

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Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.