How to Do an SEO Competitor Analysis

Forget what you’ve heard about keeping your enemies closer. In the world of SEO, it’s your competitors you need to snuggle up with, metaphorically speaking. SEO competitor analysis isn’t just an item on your digital marketing checklist; it’s the spearhead of any strategy aiming for the top. This isn’t about copying homework. It’s about understanding the battlefield, knowing your opponents strengths and weaknesses, and strategizing accordingly. Let’s dive into the nitty-gritty of turning your competitors’ insights into your ladder to SEO supremacy.

What is SEO Competitor Analysis?

  • Learn what an SEO competitor analysis is.
  • Understand the importance of SEO competitor analysis for your strategy.
  • Discover the steps to conduct an effective SEO competitor analysis.

What Is an SEO Competitor Analysis?

At its core, SEO competitor analysis is the process of dissecting your competitors’ SEO strategies to highlight what’s working for them. This isn’t about envy; it’s about enlightenment. By examining their keywords, backlinks, content, on-page optimization, and technical SEO, you’re not just peeking into their playbookyou’re drafting your winning game plan. This is the reconnaissance mission of the digital age, only instead of camouflaged combatants, you’ve got marketers armed with analytics tools.

How to Do an SEO Competitor Analysis

Why Do an SEO Competitor Analysis?

The digital landscape is no longer the Wild West. It’s an overcrowded metropolis, and visibility is your currency. Here’s the hard truth: no matter how original your content or revolutionary your product, someone else is fighting for the same digital real estate.

An SEO competitor analysis is your map to the hidden shortcuts and the overlooked alleyways. It’s about finding the chinks in your competitors’ armor and either exploiting their weaknesses or emulating their strengthsbut more efficiently. This isn’t a one-time heist; it’s an ongoing surveillance operation. The digital world evolves, and so must your strategies.

Insider Tip:

“Always look beyond the first page of search results. Your true competitors might not be the ones you expect, but those who are strategically positioning themselves to climb up the ranks.” SEO Maven X.

How to Do an SEO Competitor Analysis

Let’s break down the methodology into actionable steps, transforming the abstract into the executable.

1. Identify Your SEO Competitors

It’s not just about who sells the same product or offers similar services. Your SEO competitors are those who occupy the search results you aspire to dominate. Tools like SEMrush or Ahrefs can help you unveil these digital contenders. Remember, some might not even be in your industry but still compete for the same keywords.

2. Analyze Your Competitors Keywords

This is where the gold is buried. Identifying the keywords your competitors are ranking for can unveil gaps in your own strategy or highlight areas for improvement. Tools like Moz Keyword Explorer offer insights into not just what keywords they’re targeting, but the search volume and difficulty of those keywords.

3. Analyze Your Competitors Backlinks

Backlinks are the backbone of SEO authority. Analyzing where your competitors are earning their links can provide a blueprint for your outreach strategy. Tools like Majestic SEO can help you dissect their backlink profile, showing you where to aim your efforts.

4. Analyze Your Competitors Content

Quality content is the king, queen, and court jester of SEO. Dive into your competitors’ content to understand their topics, the depth of their coverage, and even their content’s readability and engagement. This will help you identify content gaps and opportunities to outshine them.

5. Analyze Your Competitors On-Page SEO

On-page factors like meta tags, header tags, and keyword density play a crucial role in ranking. Tools like Screaming Frog SEO Spider allow you to crawl your competitors’ sites and peek under the hood of their on-page SEO strategies.

6. Analyze Your Competitors Technical SEO

The backbone of any site’s SEO, technical aspects like site speed, mobile-friendliness, and secure connections (HTTPS) significantly impact rankings. Google’s PageSpeed Insights and Mobile-Friendly Test can offer comparative data here.


In the grand scheme of digital dominion, an SEO competitor analysis is not just about surveillance; it’s about adaptation and evolution. It’s a doctrine of digital Darwinismonly the most adaptable to change will survive and thrive. By meticulously studying your competitors, you’re not just keeping up; you’re setting the pace, ready to seize the slightest slip in their stride.

Remember, the goal is not to mirror your competitors but to maneuver past them. With each insight gleaned, you’re not just filling gaps; you’re building bridges towards greater visibility and authority in the digital realm.

To stand still is to fade away. Let your competitors’ successes illuminate your path to the top. After all, in the vast, ever-changing landscape of SEO, knowledge isn’t just powerit’s paramount.

How to Do an SEO Competitor Analysis

By embracing SEO competitor analysis with the fervor of a battlefield strategist, you ensure that your brand doesn’t just participate in the digital race but leads the pack.


Q: What is SEO competitor analysis?

A: SEO competitor analysis is the process of assessing your competitors’ online presence to identify their strategies and performance.

Q: Who should perform SEO competitor analysis?

A: SEO professionals and digital marketers should conduct SEO competitor analysis to understand the competitive landscape.

Q: How can I conduct SEO competitor analysis?

A: You can use tools like SEMrush, Ahrefs, and Moz to analyze your competitors’ backlinks, keywords, and overall SEO performance.

Q: What if I don’t have access to premium SEO tools?

A: You can still conduct basic SEO competitor analysis using free tools like Google Search Console and Google Trends.

Q: What are the benefits of SEO competitor analysis?

A: By analyzing your competitors’ SEO strategies, you can identify opportunities, improve your own SEO efforts, and stay ahead in the competition.

Q: How often should I conduct SEO competitor analysis?

A: It’s recommended to perform SEO competitor analysis regularly, such as quarterly or bi-annually, to stay updated on your competitors’ strategies.

Posted in

Xavier Berkness

Xavier Berkness is the President of PERC, a renowned Digital Marketing Company. With an impressive career spanning over two decades since 1996, Xavier has earned a reputation as a leader in the field of digital marketing. He has leveraged his deep understanding and expertise in building websites to author a highly-regarded book, 'Mastering On-Page Optimization - The Secret Sauce of an SEO System.' Xavier's impactful contributions to the industry have been recognized in a Star Tribune feature, where he was hailed as a 'Mover and Shaker.' Outside the professional realm, Xavier is a nature lover who cherishes time spent near the ocean. He continues to fuel his passion for digital marketing, relentlessly seeking new knowledge and strategies every day. His combination of professional prowess and personal charm make Xavier a trusted authority in the digital marketing industry.