As the current business landscape shifts and evolves, a solid digital marketing strategy has become integral to achieving real success.
From social media marketing to email marketing, digital technology has opened up powerful opportunities for companies of all sizes across industries — but it also represents an ever-changing challenge that requires strategy, agility, and expertise.
So what does it take to build a great strategy that can deliver measurable results in today’s market?
Here we explore insight from PERC’s digital marketing leaders and provide practical tips you can use right away to boost your digital presence and reach more potential customers with confidence.
Overview of Digital Marketing
First, let’s discuss what digital marketing is.
Digital marketing, as a fundamental marketing strategy, can bridge the divide between businesses and their customers by delivering targeted content at scale. It has become essential to many digital strategies, allowing companies to create more meaningful consumer experiences.
Businesses can build stronger customer relationships and make better-informed decisions by leveraging the proper digital marketing channels.
This can lead to higher customer retention rates and improved brand loyalty. Through strategic planning and thoughtful execution, digital marketing provides an efficient way to turn prospects into customers while driving more sales growth over time.
PERC as a Partner for Creating Robust Digital Marketing Strategies
At PERC, we understand that creating an effective digital marketing strategy requires more than just the right technology. It requires understanding how customers interact with your brand online.
PERC has been in the business since 1996, so we know what works when creating a successful digital marketing strategy. We have worked with large and small companies and understand how important it is for businesses to stay competitive in today’s ever-changing landscape.
That’s why our marketing teams are dedicated to helping businesses develop comprehensive strategies that drive actual results.
Together, we will create hyper-personalized marketing campaigns tailored to your organization’s digital channels that meet today’s challenges and prepare you for tomorrow’s opportunities.
We specialize in creating digital marketing strategies that draw insights from several sources, including:
- Customer segmentation analysis
- Conversion rate optimization
- Competitive research
- Media spend optimization
Our marketing teams are experienced in traditional marketing and emerging digital channels, such as:
- Search engine optimization (SEO)
- Social media marketing
- Email campaigns
We also offer full-service analytics services so that you can track the progress of all of your digital marketing campaigns and achieve your business goals.
The Importance of a Solid Digital Marketing Strategy
Enough of what we do — let’s talk about why a robust digital marketing strategy matters.
Crafting a robust digital marketing strategy allows businesses to stand out from the competition, build their brand, and gain long-term success.
By thinking outside the box and constructing a practical approach to your digital presence, you can make waves in the industry and establish your business as the go-to source for your products or services.
Here are five ways a successful digital marketing strategy can help boost your bottom line:
Increased Visibility
A digital marketing strategy will help expand your reach and increase awareness of your brand by connecting you with the right people at the right time.
By showing up in all the right places online — including search engine results pages, social media platforms, email campaigns, and your online channels — you will be able to reach new audiences while staying top of mind for existing customers.
Fast and Easy Customer Acquisition
Digital marketing can generate leads much faster than traditional marketing efforts like print or radio ads.
An effective digital marketing strategy helps with lead generation by leveraging marketing tactics like SEO or PPC campaigns targeting specific keywords related to customers searching online.
This will help bring new visitors to your website interested in learning more about what you offer.
Higher Conversion Rate
With increased visibility comes higher conversion rates, which ultimately result in more sales from new and existing customers.
Effective digital marketing strategies help create trust among users as they can easily access critical pieces of information such as:
- Product descriptions
- Customer reviews
- Pricing details
Your digital marketing strategy will enable your customers to make informed decisions when considering products or services from your business.
Additionally, consider tactics like retargeting ads, which allow for multiple touch points with users who have already shown interest in what you offer — this can encourage them to convert into paying customers over time.
Cost-Effective Strategies
Online marketing is one of the most cost-effective ways to reach new potential buyers while nurturing existing relationships with current customers — something traditional media lacks compared to its digital counterpart.
Digital marketing allows you to experiment with different tactics while tracking performance so you can adjust your marketing channels.
Components of a Successful Digital Marketing Strategy
What exactly should be included in an effective digital marketing strategy? While there’s no one-size-fits-all answer to this question, our experience working with hundreds of brands has allowed us to identify all the fundamental components of an excellent digital marketing strategy.
At a minimum, the best digital marketing strategies should include the following:
Branding
It might seem obvious, but effective digital marketing strategies always include branding. Your brand is the foundation upon which all other elements are built, so it needs to be thoughtfully crafted and consistently applied throughout your digital marketing framework.
This includes everything from design elements like fonts and colors to the tone of voice used in all customer communications.
Your brand must come through clearly, no matter where customers encounter it!
Target Audience Identification
Once you have established the core elements of your brand, you need to identify whom you are targeting with your message.
Researching who will be most interested in what you are offering is essential for developing a compelling digital marketing strategy. You can do this by creating buyer personas. Buyer personas are detailed descriptions of the people most likely to buy your products or services.
You can calibrate your personas based on several data points, such as:
- Demographics
- Behavior
- Interests
Online Presence Management
Having an online presence can be overwhelming. After all, something new is constantly popping up!
That’s why online presence management is so important.
This includes quickly responding to customer questions and concerns and engaging with customers regularly to build relationships and trust.
It also means staying active on social media by regularly posting updates about new products or services and interacting with other users on the platforms where they post their content.
By managing your online presence effectively, you can ensure potential customers have a positive experience interacting with your brand online.
Content Creation
Content is the cornerstone of any successful digital marketing strategy. After developing your buyer personas, the next step in your digital marketing strategy is creating content for them.
Content is how you communicate with customers and prospects, build relationships, and establish trust. Content marketing is an effective digital marketing strategy to push customers down the sales funnel.
Quality content also helps to improve your website’s ranking in search engines. Your content marketing strategy typically includes the following:
- Writing blog posts
- Creating videos
- Infographics
- Images
- Podcasts
- Social media posts
This content should be optimized for search engines and have relevant keywords so that it appears in SERPs and drives more traffic to your site.
Identifying the Right Platform
It’s not enough to create content — you must ensure it reaches the right people on the right platforms.
As a digital marketer, identifying which platforms are best suited for your target audience is vital to success when it comes to digital marketing.
For example, if you’re targeting Millennials or Generation Z consumers, social media marketing might be an effective marketing strategy for reaching them. However, if you’re targeting business owners or executives, LinkedIn might be a better option.
Understanding your target audience and where they spend their time online will help you choose the right platform for your business. It’s best to conduct customer engagement research to determine which platforms suit your digital marketing strategy framework.
Paid and Organic Media
A successful digital and content marketing plan involves paid and organic media to nurture relationships with existing and new customers.
Paid media can help you reach new audiences quickly, while organic media can help you build long-term relationships with existing clients or potential customers already familiar with your brand.
Organic media is best achieved when you have owned media, such as:
- Email marketing
- Website
- Organic social media campaign
On the other hand, paid marketing strategy typically involves the following:
- Paid advertising on social media and search engines, like Google Ads
- Influencer marketing strategy
It’s essential to use both methods to maximize the effectiveness of your digital marketing strategy.
Data and Analytics
Data analysis is essential in any digital marketing strategy because it gives insight into how effective (or ineffective) specific strategies perform at any given time.
Data such as page views, click-through rates, bounce rates, and more tell a story about how users interact with your brand’s content and analyze site usage over time — giving you valuable insight into what works (and what doesn’t).
Data analysis can also help inform decisions about which marketing platforms best suit specific marketing campaigns or strategies. This allows you to get maximum return on investment from every action your team takes.
Marketing Automation
Finally, automating specific tasks can help streamline your digital marketing efforts.
Automation tools like email campaigns, social media marketing, scheduling programs, or customer relationship management software can work together to save time while helping you stay connected with customers.
This allows you to focus more on creating great content rather than managing mundane tasks.
What If You Don’t Craft Your Own Digital Marketing Strategy?
You might think you’re doing well even without crafting a digital marketing strategy, but you could be missing out.
Here are some things that could go wrong if you don’t have digital marketing tactics in place:
Difficulty Competing in the Marketplace
Without a digital marketing plan, you will struggle to compete against other companies that use aggressive marketing strategies that capture attention and drive conversions.
Excellent marketing tactics can help level the playing field by helping you stand out with unique content that resonates with your target audience and pushes them down the sales funnel. And since it’s cost-effective, you can craft better pricing structures and attractive promotions for your customers.
Missed Growth Opportunities
A well-crafted digital marketing plan means more than just visibility and enhanced lead generation — it also offers numerous opportunities for growth and expansion within various market sectors.
Whether you want to increase brand awareness or attract new customers, having an effective plan gives you access to different channels for reaching larger audiences and data about customer preferences and trends that allow you to refine and adjust campaign messages accordingly.
Reduced Customer Loyalty
Finally, customer loyalty is significantly reduced because customers have little incentive to stick around once they’ve made a purchase or interacted with your products and services once or twice.
An excellent digital marketing plan considers consumer loyalty by providing incentives such as discounts or exclusive offers that will keep them returning repeatedly — something no business owner ever wants their customers to do less of!
By incorporating a rewards system into your plans (or working with partners on joint promotions), you can increase consumer loyalty which leads directly to increased sales and success!
The PERC Way
At PERC, we know that online marketing can be difficult, whether it’s ranking in a search engine, increasing website traffic, or everything in between.
That’s why we’re here to help you develop and execute your digital marketing strategy.
For 27 years, our team has been mastering the craft of connecting your brand with its customers.
We know the importance of leveraging digital marketing tools to maximize results and create lasting consumer relationships.
Here’s what the PERC way looks like that distinguishes us from other digital marketers.
Connecting With Your Brand’s Heart and Customers
At our core, PERC is about connecting with your brand’s heart and your customers.
We understand that it takes more than just a great website or an impressive online presence — it takes genuine connection and communication between brand and customer.
We believe that to market a brand effectively, it is essential first to understand the heart of the business — its mission, values, and vision.
By getting an in-depth understanding of your business’s history and purpose, we can create content that resonates with your target audience and connects them with your brand in an emotional way.
At the end of the day, no matter how sophisticated our technology or tactics may be — the only thing that matters is connecting with customers on a human level.
That’s why we focus on building authentic relationships between brands and customers through meaningful conversations and engaging content.
Our team strives to create an inclusive environment where everyone feels welcome so they can confidently share their thoughts without fear of judgment or ridicule.
Leveraging Digital Marketing Tools for Maximum Results
We also understand that simply having an online presence is not enough — you need to leverage the right digital marketing tools to maximize results.
We employ SEO and PPC advertising in your marketing strategy to ensure potential buyers can find you quickly and efficiently when searching for related topics or interests.
Additionally, we use analytics platforms such as Google Analytics to measure the success of our campaigns and track how visitors interact with your website or page so that we can make informed decisions about future campaigns and activities based on actual data rather than guesswork.
Why Our Customers Love PERC
What does working with a world-class digital marketing agency feel like? Not to toot our own horn, but PERC has made many business owners happy in our almost three decades of crafting digital marketing strategies. Here’s why our customers love us:
Custom Solutions for Your Business Needs
We don’t believe in cookie-cutter solutions; we take the time to understand your needs before creating a custom solution.
“I stopped to talk with Ryan about some SEO issues I had with a recent project. He was kind enough to sit down with me for about 45 minutes and give me some guidance on the issues and possible ways to help remedy them.” — J.E
Whether creating a website from scratch or designing an email campaign to generate leads, we consider your unique goals and values when crafting the perfect plan for you.
This ensures that every customer feels like they are getting something personalized just for them.
We Help Small Businesses Achieve Their Potential
“They have worked to help grow my small business into one of the top printers in the state, I do not know what we would have done without PERC.” — A.M.
We’ve been fortunate enough to help a small printing business succeed in their state.
With a team of experienced digital marketers and a dedication to understanding the unique needs of businesses, PERC has revolutionized this printing business with effective marketing strategies.
Our team started by deep diving into its mission and values, understanding what makes this printer unique and different from its competitors.
We then leveraged SEO and PPC advertising to ensure potential customers could easily find this business when searching for related topics or interests.
PERC Up Your Brand With Us Today
In the ever-changing business landscape, one thing is for sure: digital marketing is here to stay.
You can increase your reach and connect with customers more profoundly by leveraging the right tools and strategies.
At PERC, we understand the importance of digital marketing.
If you want to learn more about how PERC can help elevate your online marketing strategy, don’t hesitate to contact us today.
We’ll work with you to develop a plan that fits your unique business needs and helps you achieve your digital marketing goals.
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