Video Marketing Services by PERC

The way people interact with brands online has changed. Most people would rather watch a short video than read through blocks of text. Whether it’s learning about a new product, understanding how a service works, or just seeing what a brand represents, video communicates the message faster and more effectively. That’s where video marketing comes in.

At PERC, our video solutions are not based on flashy trends or gimmicks. They are grounded in strategy. We produce content that’s built to serve your business goals—whether you want more web traffic, increased engagement, improved brand perception, or stronger conversions. With years of experience supporting clients across various industries, we connect quality video production with measurable business outcomes.

Why Video Marketing Works

People process visuals faster than words. They’re also more likely to act when those visuals clearly support the message. A well-made video can communicate in 60 seconds what might take a full page of text. And when it looks good and feels true to your brand, it becomes even more effective.

Here’s how video can benefit your business:

- Captures attention on busy platforms like Facebook, Instagram, and YouTube

- Builds trust by showing real people, products, and behind-the-scenes experiences

- Helps explain services, processes, or features in a clear and engaging way

- Supports SEO by keeping visitors on your site longer

- Adds energy and relevance to static landing pages

Strategic Video Content That Supports Your Goals

At PERC, we never pick up a camera without a plan. Every video project begins with a conversation about your goals, brand, and audience. We learn what message you want to send and how video fits into your broader marketing plan. This forms the groundwork for what videos to create, where to use them, and how often to post.

For example, a local business came to us with underperforming product pages. We helped them create engaging demo videos. Not long after, their add-to-cart rate improved, and bounce rates dropped. That’s the power of having a strategy-informed plan for your video marketing.

Video Content That Actually Works

No two businesses are alike, which means your content shouldn’t be either. Our video marketing services by PERC are designed to meet you where your audience already spends their time. Whether you’re in e-commerce, B2B, or a service-based industry, we can help you determine what mix of video types makes the most sense.

Options include:

- Short product demos for e-commerce

- Explainer videos for more complex offerings

- Brand-focused social content to increase awareness

- YouTube series to educate and build trust

- Targeted video ads for campaigns on search and social

We take the guesswork out of the process, producing sharp, well-paced video content that’s true to your brand and purpose-built for each platform.

Making the Production Process Easy

Once the strategy is finalized, we handle everything else. From scripting and directing to editing and rollout, PERC manages each stage. You don’t have to chase down freelance editors or juggle specs for different platforms. We lead you through a smooth, transparent production process with clear expectations throughout.

Every video is optimized for its destination—whether it’s a full-screen homepage feature, a mobile-first vertical for Stories, or a square cut for Instagram Reels. Production is efficient, purposeful, and flexible.

We also keep collaboration center stage. You’ll always know what to expect, how each draft is progressing, and what is being delivered. Our team works with yours, ensuring all visual and tonal elements stay on-brand and aligned with your message.

Measuring the Impact

A great video is only great if it delivers results. We back every creative decision with performance tracking. After your video goes live, we walk through the metrics that matter most, including:

- Watch time and completion rate

- View drop-off and engagement patterns

- Click-through rates and page performance

- Social signals like shares, comments, and likes

- Overall site traffic and interaction lift

We don’t stop at publishing. We track what worked, adjust what didn’t, and fold that learning into your next piece. Consistent optimization makes every video smarter and more effective than the last.

Bring Your Brand Story to Life

Working with PERC means more than just hiring a video production team. You get a creative partner who understands digital strategy. We take the time to learn what makes your business special, and we help bring that to life on screen.

Whether this is your first video campaign or you're refining a growing content library, we help align vision with execution. From concept to delivery, our video marketing services by PERC deliver thoughtful, measurable impact you can build on.

If you’re serious about making video part of your growth strategy, now is the time to act. Let’s develop powerful video content that moves the needle for your business. Start your journey with video marketing services by PERC today.