The PERC Blog
Our thoughts on digital marketing.
Making Professional Marketing Videos at Home
Creating professional marketing videos from the comfort of your home has never been easier. With the right tools and techniques, you can produce high-quality videos that capture your audience’s attention and boost your brand. Whether you’re promoting a new product, sharing a tutorial, or building brand awareness, video marketing is a powerful way to connect…
Boost Your Brand’s Reach with Influencer Marketing: A Comprehensive Guide
In the ever-evolving world of digital marketing, competition is intensifying, and cutting through the noise to grab your target audience’s attention is becoming increasingly challenging. As a result, businesses and marketers alike are seeking innovative strategies to elevate their brand, engage their audiences, and ultimately drive sales. One such powerful strategy is influencer marketing. By…
Mastering Conversion Rate Optimization: Strategies to Maximize Your Website’s ROI
Generating traffic to your website is only half the battle in digital marketing—transforming that traffic into conversions is crucial to your business’s success. Conversion rate optimization (CRO) plays a vital role in helping you identify and implement strategies to improve user experience, streamline visitor flow, and ultimately drive conversions. By mastering the principles of CRO,…
Unlock the Potential of Your Content with Expert Repurposing Strategies
As a digital marketer or business owner, you understand the time, effort, and resources required to create high-quality, engaging, and informative content to fuel your online presence. Yet, the pace of digital marketing sometimes leaves your valuable content assets underutilized or diminished in their impact over time. To maximize the return on your content investment,…
Voice Search Optimization Strategies for Digital Marketing Success
In recent years, the rapid adoption of voice-assisted devices like Amazon’s Echo, Google Home, and Apple’s Siri has significantly impacted the digital landscape, shaping the way users interact with the internet and transforming the realm of search engine optimization (SEO). Voice search is an undeniable force, with more and more users turning to voice-activated assistants…
Make Awesome Marketing Videos Without a Big Budget
Creating engaging marketing videos doesn’t always mean spending a lot of money. Even with a small budget, you can produce high-quality videos that capture your audience’s attention. By focusing on careful planning, clever use of affordable tools, and some DIY techniques, you can create videos that effectively promote your brand. Planning Your Video Content Planning…
Design Email Campaigns That Get Results
Email campaigns are a powerful way to engage your audience and promote your brand. When designed well, they can lead to higher open rates, increased clicks, and more conversions. To achieve these results, it’s important to focus on several key aspects of email marketing. Segmenting Your Email List for Better Targeting Segmenting your email list…
Build an eCommerce Site That Sells
Building a successful eCommerce site requires more than just listing products online. It involves careful planning and execution to create a shopping experience that attracts and retains customers. Whether you’re starting from scratch or looking to improve an existing store, knowing the key elements can make all the difference. Choosing the Right Platform for Your…