The PERC Blog
Our thoughts on digital marketing.
Enhance Your Digital Marketing with Effective PPC Strategies
PPC, or Pay-Per-Click advertising, is a crucial tool in digital marketing. It helps businesses place their message directly in front of potential customers actively searching for what they offer. Whether you’re a startup or an established business, PPC can draw a steady stream of eager visitors to your website. This digital tactic ensures your business…
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Steps to Improve Your SEO with Keyword Research
Getting noticed online is more important now than ever. Being the first result on search engines like Google can really help your business or website gain attention. But how do you climb to those top spots? That’s where Search Engine Optimization, or SEO, comes in. Through smart techniques like keyword research, you can improve your…
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Understanding and Resolving Common 404 Errors on Your Website
Have you ever clicked on a link only to be greeted by a dreaded 404 error page? It’s like hitting a digital dead-end, and it’s quite frustrating for users trying to find the information they need. A 404 error means the server couldn’t locate the page requested, and while it may seem trivial, it can…
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Common Local SEO Challenges and How to Overcome Them
Local SEO, or search engine optimization tailored to specific geographic areas, plays a big role in helping businesses connect with their local audience. Imagine a charming café in Sarasota that wants more customers to drop in for their morning coffee. For this café, local SEO is like placing attractive signboards at the right street corners…
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Digital Marketing Strategies for Peak Seasonal Trends
Digital marketing has become a groundbreaking tool for local businesses, especially in areas with vibrant communities like Sarasota. As companies strive to stand out, the challenge lies in crafting strategies that resonate with the unique rhythms of their locale. In Sarasota, where the sun shines bright and tourists flock to enjoy the sandy beaches, tapping…
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Fixing Common Web Development Bugs for Better Performance
Every website owner dreads the moment when a user experiences glitches or bugs on their site. These web development bugs might seem like small hiccups, but they can turn into big problems if left unresolved. Bugs can affect your website’s performance, making it slow, unresponsive, or downright frustrating for visitors. If you’ve ever clicked on…
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How to Ensure Your Sarasota Website Passes Google’s Core Web Vitals
For those navigating the intricacies of maintaining a successful online presence, Google’s Core Web Vitals are a fundamental tool in your digital toolkit. These metrics were designed to evaluate key aspects of a website’s user experience, impacting everything from loading speed to visual stability. If you’re running a website in Sarasota, understanding how these vitals…
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Why Your Sarasota Business Needs a Website Audit
In the bustling business scene of Sarasota, having a well-maintained website is more than just keeping up with trends. It’s a key ingredient in the recipe for success. Imagine your website as the digital storefront of your business. Would you ignore broken windows or an outdated facade? Of course not. The same logic applies online.…
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