The PERC Blog

Our thoughts on digital marketing.

Digital Marketing

Digital Marketing Strategies for Peak Seasonal Trends

By Xavier Berkness | Apr 28, 2025

Digital marketing has become a groundbreaking tool for local businesses, especially in areas with vibrant communities like Sarasota. As companies strive to stand out, the challenge lies in crafting strategies that resonate with the unique rhythms of their locale. In Sarasota, where the sun shines bright and tourists flock to enjoy the sandy beaches, tapping…

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web development bugs

Fixing Common Web Development Bugs for Better Performance

By Xavier Berkness | Apr 28, 2025

Every website owner dreads the moment when a user experiences glitches or bugs on their site. These web development bugs might seem like small hiccups, but they can turn into big problems if left unresolved. Bugs can affect your website’s performance, making it slow, unresponsive, or downright frustrating for visitors. If you’ve ever clicked on…

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core web vitals

How to Ensure Your Sarasota Website Passes Google’s Core Web Vitals

By Xavier Berkness | Apr 28, 2025

For those navigating the intricacies of maintaining a successful online presence, Google’s Core Web Vitals are a fundamental tool in your digital toolkit. These metrics were designed to evaluate key aspects of a website’s user experience, impacting everything from loading speed to visual stability. If you’re running a website in Sarasota, understanding how these vitals…

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Website Audit

Why Your Sarasota Business Needs a Website Audit

By Xavier Berkness | Apr 21, 2025

In the bustling business scene of Sarasota, having a well-maintained website is more than just keeping up with trends. It’s a key ingredient in the recipe for success. Imagine your website as the digital storefront of your business.  Would you ignore broken windows or an outdated facade? Of course not. The same logic applies online.…

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Digital Marketing Campaigns

Maximizing Online Visibility with Digital Marketing Campaigns

By Xavier Berkness | Apr 21, 2025

Digital marketing might sound like a big word, but it’s just a way for businesses to connect with others online. Think of it like setting up a lemonade stand on a busy street corner where lots of people walk by. The internet is that busy street, and digital marketing helps your lemonade stand get noticed…

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Web Design

Improving User Experience with Sarasota Web Design

By Xavier Berkness | Apr 21, 2025

In a world where first impressions are made faster than a mouse click, web design carries substantial weight in determining how users perceive a business. Think of your website as a digital handshake—clean, precise, and welcoming, guiding visitors to exactly what they need. For businesses in Sarasota, optimizing web design to enhance user experience can…

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SEO Errors

Identifying SEO Errors That Can Lower Your Tampa Visibility

By Xavier Berkness | Apr 21, 2025

Boosting your business visibility in Tampa often hinges on one crucial factor: your SEO health. SEO, or search engine optimization, is like the backbone of your online presence. When it’s managed well, your business is easy to find online, attracting more visitors and potential customers. But if there are issues, it can be like hiding…

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digital marketing

Building a Strong Digital Presence with Sarasota Marketing

By Xavier Berkness | Apr 14, 2025

Having a strong digital presence isn’t just a luxury for businesses these days; it’s like having a store window that never closes. As people spend more time online, businesses have incredible opportunities to reach out, engage, and grow by being present where their customers are. Whether it’s through social media, search engines, or websites, a…

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