The PERC Blog
Our thoughts on digital marketing.
Why Your Website Needs a Usability Test: A Sarasota Guide
Imagine visiting a store where everything is easy to find and the staff is friendly, always ready to help. That’s the kind of experience you want for your website visitors. A website is like a digital storefront, and just like any store, it should be easy to navigate and user-friendly. This is where a usability…
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Tackling Common SEO Problems for Faster Business Growth
In the fast-paced digital world, making sure your business stands out involves more than just offering great products or services. Search Engine Optimization (SEO) plays a crucial role in ensuring that potential customers can find you easily online. SEO is all about improving your website so that it ranks higher in search engine results, thus…
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Boosting Your ROI with Paid Search Ads in Sarasota
Pay-Per-Click, or PPC, advertising is a powerful tool for businesses looking to drive traffic to their websites and increase return on investment (ROI). By paying only when someone clicks on your ad, PPC provides a cost-effective way to attract interested visitors to your site. Sarasota businesses can greatly benefit from PPC campaigns by targeting those…
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Tackling Common SEO Problems for Faster Business Growth
In the fast-paced digital world, making sure your business stands out involves more than just offering great products or services. Search Engine Optimization (SEO) plays a crucial role in ensuring that potential customers can find you easily online. SEO is all about improving your website so that it ranks higher in search engine results, thus…
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The Secret to Ranking Higher on Google with Local SEO
Everyone who runs a business knows it matters to rank higher on Google. Being at the top means more people see you, which brings in more customers. Local SEO, short for search engine optimization, is one way to boost your position on Google. It’s all about making sure your business shows up in local searches…
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How Digital Marketing Can Transform Your Local Business
Digital marketing has become a powerful tool for businesses looking to grow and connect with their communities. For local businesses, especially in areas like Sarasota, embracing digital marketing strategies can bring remarkable changes. Gone are the days when traditional advertising methods were the only way to reach customers. With digital marketing, businesses can target specific…
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How to Fix Common Website Design Issues Quickly
Creating a well-functioning website is crucial for keeping visitors engaged and satisfied. When everything runs smoothly, users can easily find what they’re looking for, leading to positive interactions and a higher likelihood of returning. But what happens when things don’t work as they should? Many business owners face common website design problems that, if not…
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Simple Web Development Solutions for Small Businesses
Having a website that looks good and functions well is super important, especially for small businesses. It can be the difference between attracting customers and losing them to the sea of online competitors. A nicely designed website helps showcase what you offer, build trust with visitors, and drive more sales. But many small businesses worry…
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