The PERC Blog

We live in an era where convenience and immediacy are highly valued, and the advent of voice search technology perfectly embodies these modern priorities. Powered by virtual assistants like Siri, Google Assistant, and Amazon’s Alexa, voice search has seen rapid adoption among consumers, fundamentally changing the way people interact with their devices and search for…

In today’s increasingly digital landscape, small businesses face fierce competition when vying for the attention and loyalty of their local communities. Each day, countless potential customers turn to search engines as they embark on their quest for the ideal restaurant, store, or service provider. As a small business owner, having a robust online presence is…

In the ever-evolving world of search engine optimization (SEO), businesses are constantly seeking powerful strategies to enhance their online visibility, increase website traffic, and drive conversions. One such effective, yet often overlooked strategy, is the incorporation of long-tail keywords — a highly-targeted approach to keyword planning for optimal results. As the name suggests, long-tail keywords…

The world of search engine optimization (SEO) is vast and complex, encompassing numerous strategies and techniques aimed at improving website visibility and performance in search results. While factors like content quality, keyword usage, and backlink building often take center stage, the importance of technical SEO cannot be overlooked. As the backbone of your website’s functionality…