The PERC Blog

Our thoughts on digital marketing.

SEO

The Secret to Ranking Higher on Google with Local SEO

By Xavier Berkness | Mar 31, 2025

Everyone who runs a business knows it matters to rank higher on Google. Being at the top means more people see you, which brings in more customers. Local SEO, short for search engine optimization, is one way to boost your position on Google. It’s all about making sure your business shows up in local searches…

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Digital Marketing

How Digital Marketing Can Transform Your Local Business

By Xavier Berkness | Mar 31, 2025

Digital marketing has become a powerful tool for businesses looking to grow and connect with their communities. For local businesses, especially in areas like Sarasota, embracing digital marketing strategies can bring remarkable changes. Gone are the days when traditional advertising methods were the only way to reach customers. With digital marketing, businesses can target specific…

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Website Design

How to Fix Common Website Design Issues Quickly

By Xavier Berkness | Mar 31, 2025

Creating a well-functioning website is crucial for keeping visitors engaged and satisfied. When everything runs smoothly, users can easily find what they’re looking for, leading to positive interactions and a higher likelihood of returning. But what happens when things don’t work as they should? Many business owners face common website design problems that, if not…

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Web Development

Simple Web Development Solutions for Small Businesses

By Xavier Berkness | Mar 31, 2025

Having a website that looks good and functions well is super important, especially for small businesses. It can be the difference between attracting customers and losing them to the sea of online competitors. A nicely designed website helps showcase what you offer, build trust with visitors, and drive more sales. But many small businesses worry…

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Marketing Plans

Elevate Your Online Presence: Marketing Plans for 2025

By Xavier Berkness | Mar 24, 2025

As we move through 2025, digital marketing is more dynamic than ever. Emerging technologies and trends are shaping how businesses communicate and engage with their audiences. It’s essential to keep up with these changes to maintain a competitive edge. Artificial Intelligence (AI) is playing a significant role in tailoring marketing efforts to individual needs. Automation…

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Websites

Creating Universally Appealing Website Experiences

By Xavier Berkness | Mar 24, 2025

A great website isn’t just about looks; it’s about how it works and feels to the user. Crafting a site that everyone loves involves understanding what people need when they visit. Clear navigation, fast performance, and simplicity are essential. Visitors want to find what they’re looking for without confusion or delay. Visual design plays a…

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keywords

Budget-Friendly Approaches to Search Engine Success

By Xavier Berkness | Mar 24, 2025

Many believe improving SEO means spending a fortune, but that’s not the only way to get results. Boosting your website’s visibility can be done efficiently without breaking the bank. By tweaking what you already have, like optimizing on-page elements and creating quality content, you can attract more visitors and improve rankings. Simple adjustments, like refining…

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typing on laptop

Audience-Building Tactics for Successful Blog Creation

By Xavier Berkness | Mar 24, 2025

Blogging is a fantastic way to share your ideas and connect with people all over the world. However, getting readers to your blog and keeping them engaged can be challenging. Using the right techniques can make your content shine and attract more visitors eager to read what you have to say. Crafting an interesting headline…

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