The PERC Blog

Our thoughts on digital marketing.

The Art of Storytelling in Digital Marketing: Engaging Audiences and Building Emotional Connections

By Xavier Berkness | Nov 26, 2023

In the ever-evolving world of digital marketing, one timeless and universal approach stands head and shoulders above the rest when it comes to engaging audiences and fostering emotional connections – the art of storytelling. Storytelling is an integral part of human culture, with stories shaping our collective consciousness, connecting us emotionally, and helping us make…

Dominate Local Search Results: Step-by-Step Guide to Local SEO for Small Businesses

By Xavier Berkness | Nov 26, 2023

The world of digital marketing is constantly evolving, with businesses large and small striving to leverage new strategies and tactics to expand their online visibility and attract more customers. One of the most crucial yet often underutilized aspects of digital marketing for small businesses is local SEO. Local SEO refers to the process of optimizing…

Skyrocket Your ROI with Effective Email Marketing Strategies and Best Practices

By Xavier Berkness | Nov 26, 2023

Email marketing has long been an essential tool in the digital marketer’s toolbox, offering a powerful and cost-effective means to connect with customers, nurture leads, and drive sales. Despite being one of the oldest digital marketing channels, email remains a potent force in today’s rapidly evolving digital landscape. With high levels of consumer engagement, unparalleled…

Crafting a High-Converting Landing Page: Best Practices and Top Strategies for Success

By Xavier Berkness | Nov 26, 2023

In the competitive world of digital marketing, your website is the face of your business, and every element needs to be optimized for converting visitors into customers. Among the most important elements of your website is the landing page. High-converting landing pages not only engage your target audience effectively but also play a critical role…

Unveiling Google’s EAT Algorithm: How to Optimize for Expertise, Authority, and Trust

By Xavier Berkness | Nov 26, 2023

Optimize for E-A-T: Expertise, Authority, and Trust Unleashed. Drive SEO Success with Proven Strategies. Click to Elevate!

The Ultimate Guide to Optimizing for Google Discover and Boosting Traffic

By Xavier Berkness | Nov 26, 2023

Master Google Discover Optimization with Proven Strategies – Boost Your Traffic Now!

Unleash E-A-T: The Key to SEO Excellence and Authority

By Xavier Berkness | Nov 26, 2023

Elevate Your SEO with E-A-T: Expertise, Authority, and Trust Demystified. Optimize for Success and Dominate Search Rankings!

The Key to SEO Success: Optimizing for Core Web Vitals Made Easy

By Xavier Berkness | Nov 26, 2023

Take Control of SEO Rankings: Optimize for Core Web Vitals