The PERC Blog

Our thoughts on digital marketing.

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The Secret to Keeping Your Blog Readers Hooked: Revealed

By Xavier Berkness | Feb 24, 2025

Captivating your audience starts with effective communication. Discovering how to engage readers through thoughtful content creation transforms your blog into a go-to source. The way you present information can make all the difference in keeping readers on your site and encouraging them to interact more. Good headlines grab attention right away. They set the tone…

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How to Make Your Website User-Friendly: Learn the Essentials

By Xavier Berkness | Feb 24, 2025

Having a user-friendly website is essential for keeping visitors engaged and encouraging them to explore your content. When users visit your site, they should find it easy to navigate and visually appealing. This makes them more likely to stay longer and possibly become customers or loyal fans of your brand. Clear navigation paths, a consistent…

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Discover the Top SEO Tactics That Get Results: Strategies and Tips

By Xavier Berkness | Feb 24, 2025

SEO, or search engine optimization, is essential for making your website more visible to those searching online. A higher ranking in search results can lead to more visitors and potential customers. While SEO can seem complex, understanding some basic tactics can make a big difference in how your site performs. Choosing the right keywords is…

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Digital marketing strategy with SEO and analysis tools.

Digital Marketing for Small Business: Everything You Need to Know

By Xavier Berkness | Feb 24, 2025

Digital marketing is a powerful tool for small businesses. It helps connect with customers and grow brand awareness. Unlike traditional methods, digital marketing offers measurable results and the ability to engage directly with your audience. Understanding who your customers are and what they need is the first step. This insight guides you in creating personalized…

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Secrets to Crafting Email Campaigns That Get Opened

By Xavier Berkness | Feb 17, 2025

Email campaigns are a powerful tool for connecting with your audience, but getting people to open them can be challenging. An effective email campaign requires a thoughtful approach that captures attention from the moment it lands in the inbox. With the right tactics, you can turn your emails into content that your subscribers look forward…

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Tips for Producing Engaging Marketing Videos That Convert

By Xavier Berkness | Feb 17, 2025

Creating marketing videos that truly engage your audience can make a significant difference in your brand’s visibility and connection with potential customers. Videos offer a dynamic way to showcase products, share stories, and invite your audience into your world. Crafting these videos requires careful planning and a keen understanding of your target viewers. Understanding your…

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How to Start a Successful Online Store: A Step-by-Step Guide

By Xavier Berkness | Feb 17, 2025

Starting an online store is an exciting venture packed with opportunities. It allows you to share your products with people around the world. But getting it right requires careful planning and strategic decisions. From choosing the perfect platform to optimizing your site for search engines, each step is crucial to ensure your store stands out…

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Effective Strategies for Mastering Paid Search Ads

By Xavier Berkness | Feb 17, 2025

Paid search ads can be a game-changer for businesses looking to boost their online presence and reach more customers. These ads appear at the top of search results, making them prime real estate for attracting attention. Understanding how to effectively use paid search can significantly enhance your digital marketing efforts. Getting started might seem complicated,…

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