The PERC Blog

Our thoughts on digital marketing.

Two people collaborating on a laptop with drinks

Writing Blogs That Boost Engagement: Tips and Strategies

By Xavier Berkness | Jan 27, 2025

Creating a blog that captures attention and encourages interaction can transform simple visitors into a community of engaged readers. Blogging is a powerful tool for sharing insights and connecting with your audience. The secret to boosting engagement lies in selecting topics that resonate and presenting them in a way that draws readers in. Good blogs…

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Quick SEO Tips for Better Traffic: Optimize Your Website Today

By Xavier Berkness | Jan 27, 2025

Boosting your website’s visibility on search engines is essential for increasing traffic and reaching more people. Understanding SEO and applying its techniques can make a huge difference in your online presence. SEO is about making your site more attractive to search engines by using smart strategies. Keywords are like magic words that help search engines…

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How to Design Visually Appealing and User-Friendly Websites

By Xavier Berkness | Jan 27, 2025

Websites today need to be more than just visually appealing. They have to make things easy for users. A user-friendly website is not just about pretty colors or cool animations. It’s about ensuring visitors can find what they need without getting frustrated. Understanding how users interact with a site can greatly improve its design. Every…

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Business professionals discussing data strategy

Essential Digital Marketing Skills for 2025: Tools and Tips

By Xavier Berkness | Jan 27, 2025

Digital marketing is changing fast, and keeping up can feel like a race. New tools and techniques pop up every day, making it crucial for marketers to stay sharp and up-to-date. Mastering data, using advanced SEO, creating engaging content, and managing multi-channel campaigns are important skills today. As technology evolves, understanding how to track and…

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Paid Search Ads Strategies That Pay Off

By Xavier Berkness | Jan 20, 2025

Running a paid search ad campaign can feel like a puzzle, but when it’s done right, the rewards are worth it. These ads help capture the attention of people who are actively searching for products or services like yours. By careful planning and strategic execution, your ads will reach the right audience and bring great…

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Woman creating a marketing video with basic home equipment.

Making Low-Cost Marketing Videos

By Xavier Berkness | Jan 20, 2025

Making marketing videos doesn’t have to be expensive. You can create effective and engaging videos without breaking the bank by using affordable tools and a bit of creativity. Videos are a powerful way to tell your brand’s story, engage with your audience, and drive more traffic to your business. Choosing Affordable Equipment and Software Creating…

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Person at desk creating an email campaign on computer

Crafting Email Campaigns That Convert

By Xavier Berkness | Jan 20, 2025

Creating an email campaign that truly connects with readers is essential for any business looking to boost engagement and conversions. Emails remain one of the most effective ways to reach customers and share your message. When done right, they not only capture attention but also encourage action. Understanding Your Audience to Tailor Content Knowing your…

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Person using laptop with e-commerce login screen

Building a Successful E-Commerce Store

By Xavier Berkness | Jan 20, 2025

Starting an eCommerce store can open up countless opportunities for your business. Whether you’re selling handmade crafts or the latest tech gadgets, having an online platform expands your reach and boosts potential sales. The key to success lies in how well you plan and execute every aspect of your store. Choosing the Right Platform for…

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