The PERC Blog

Our thoughts on digital marketing.

Person using a smartphone to manage digital ads

Paid Search Ads Strategies That Pay Off

By Xavier Berkness | Jan 20, 2025

Running a paid search ad campaign can feel like a puzzle, but when it’s done right, the rewards are worth it. These ads help capture the attention of people who are actively searching for products or services like yours. By careful planning and strategic execution, your ads will reach the right audience and bring great…

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Woman creating a marketing video with basic home equipment.

Making Low-Cost Marketing Videos

By Xavier Berkness | Jan 20, 2025

Making marketing videos doesn’t have to be expensive. You can create effective and engaging videos without breaking the bank by using affordable tools and a bit of creativity. Videos are a powerful way to tell your brand’s story, engage with your audience, and drive more traffic to your business. Choosing Affordable Equipment and Software Creating…

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Person at desk creating an email campaign on computer

Crafting Email Campaigns That Convert

By Xavier Berkness | Jan 20, 2025

Creating an email campaign that truly connects with readers is essential for any business looking to boost engagement and conversions. Emails remain one of the most effective ways to reach customers and share your message. When done right, they not only capture attention but also encourage action. Understanding Your Audience to Tailor Content Knowing your…

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Person using laptop with e-commerce login screen

Building a Successful E-Commerce Store

By Xavier Berkness | Jan 20, 2025

Starting an eCommerce store can open up countless opportunities for your business. Whether you’re selling handmade crafts or the latest tech gadgets, having an online platform expands your reach and boosts potential sales. The key to success lies in how well you plan and execute every aspect of your store. Choosing the Right Platform for…

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Hands typing on a laptop with social icons above

Blogging Tips to Keep Your Readers Interested

By Xavier Berkness | Jan 13, 2025

Crafting content that resonates with readers is both an art and a science. To truly connect, it’s essential to know who you’re writing for and what they want. By identifying their interests and needs, you can tailor your content in ways that captivate their attention. Understanding Your Audience Understanding your audience is the foundation of…

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Sleek office with computer displays of web design

Creating a Website That Stands Out

By Xavier Berkness | Jan 13, 2025

Creating a website that stands out is crucial for capturing attention and making a lasting impression. It takes more than just a pretty design; a successful website combines uniqueness, usability, and visibility. In a world full of digital content, you need to ensure your website is both memorable and functional to engage visitors effectively. Incorporating…

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SEO concept illustration on chalkboard with icons

How to Improve Your Site’s SEO

By Xavier Berkness | Jan 13, 2025

If you’re looking to get more eyes on your website, improving your site’s SEO is key. SEO, or search engine optimization, is all about making sure your site appears higher up in search results. Better visibility means more potential visitors can find you when searching online. Researching and Using the Right Keywords Finding and using…

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Business meeting with digital marketing icons overlay

Using Digital Marketing to Grow Your Brand

By Xavier Berkness | Jan 13, 2025

Growing your brand with digital marketing is a smart way to reach new customers and engage with existing ones. As more people rely on the internet for information, it becomes crucial to establish a strong online presence. Digital marketing offers a range of tools and strategies to help you achieve this. Leveraging Social Media for…

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