The PERC Blog

Our thoughts on digital marketing.

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How to Make Your Website Easy to Use

By Xavier Berkness | Dec 28, 2024

Having a website that’s easy to use is crucial for keeping visitors happy and engaged. Imagine visiting a site where you can’t find what you’re looking for or where things move too slowly. Frustrating, right? A simple and intuitive design makes sure your visitors have a smooth experience, encouraging them to return. Good website usability…

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Simple SEO Tricks to Improve Your Ranking

By Xavier Berkness | Dec 28, 2024

Getting your website noticed by search engines can feel like solving a puzzle. You want your site to appear at the top when people search for what you offer. This is where Search Engine Optimization, or SEO, comes in. With the right strategies, you can boost your site’s visibility and attract more visitors. SEO involves…

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Top Digital Marketing Tips for New Businesses

By Xavier Berkness | Dec 28, 2024

Starting a new business is both exciting and challenging. A strong digital marketing strategy makes a big difference in setting your brand apart and reaching the right audience. Knowing where to focus your efforts is crucial for getting the most out of your marketing budget. Understanding your audience is the basic step. Knowing who your…

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Writing Blogs That People Want to Read

By Xavier Berkness | Dec 28, 2024

Writing blogs that captivate readers’ attention can be a rewarding challenge. It’s all about connecting with what people want to read and keeping them engaged from start to finish. Knowing your audience and writing with them in mind is a great start. By tapping into their interests, you can create content that resonates with them…

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How to Write Blogs That Attract Readers

By Xavier Berkness | Dec 23, 2024

Writing blogs that attract readers is both an art and a science. Great blogs capture attention, provide value, and keep readers coming back for more. To achieve this, you need to understand what your audience wants and how to deliver it effectively. Knowing your audience helps you create content that resonates and engages them. Starting…

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Making Your Website User-Friendly

By Xavier Berkness | Dec 23, 2024

Creating a user-friendly website is crucial for keeping visitors on your site and encouraging them to return. A user-friendly website not only looks good but also functions smoothly and meets the needs of its visitors. By focusing on a few key areas, you can make your site a pleasant and efficient place for users to…

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Simple SEO Tricks to Boost Traffic

By Xavier Berkness | Dec 23, 2024

Getting more people to visit your website is important for success. One effective way to do this is through Search Engine Optimization (SEO). By using some simple SEO tricks, you can boost your website traffic without being an expert. These tricks help improve your site’s visibility on search engines, making it easier for people to…

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Tips for Designing Effective Email Campaigns

By Xavier Berkness | Dec 23, 2024

Email campaigns are a vital tool for reaching your audience and driving engagement. With the right strategies, you can create emails that capture attention and encourage action. This guide will help you design effective email campaigns that resonate with your audience and deliver results. First, it’s essential to understand your audience. Knowing who your subscribers…

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