The PERC Blog

Our thoughts on digital marketing.

Notebook showing paid advertising concepts

Paid Search Ads that Deliver Results

By Xavier Berkness | Dec 16, 2024

Paid search ads are a powerful tool for driving traffic to your website and generating leads. They appear at the top of search engine results, giving you a prime spot to catch the attention of potential customers. When done right, paid search ads can deliver impressive results and provide a great return on investment. Creating…

Read More
Person working on email marketing campaign at desk

Design Email Campaigns That Stand Out

By Xavier Berkness | Dec 16, 2024

Creating email campaigns that grab attention and engage readers is crucial for any marketing strategy. Email remains one of the most effective ways to reach customers, keep them informed, and drive sales. But with so many emails flooding inboxes every day, how can you make yours stand out? The first step is understanding your audience…

Read More
Person using a laptop for online shopping with a credit card.

How to Build a Successful eCommerce Site

By Xavier Berkness | Dec 16, 2024

Building a successful eCommerce site involves more than just setting up a website and adding products. It takes careful planning and strategic decisions to ensure your online store attracts the right customers and converts visitors into buyers. Whether you’re starting from scratch or revamping an existing store, understanding the key elements of a successful eCommerce…

Read More
Digital marketing text on notebook with pen and laptop

Top Digital Marketing Tips for 2025

By Xavier Berkness | Dec 16, 2024

As we move into 2025, the landscape of digital marketing continues to evolve. Keeping up with the latest trends and technologies is crucial for businesses looking to stay ahead. By adopting new strategies and tools, you can better connect with your audience and drive more engagement. Artificial intelligence (AI) is playing an increasingly important role…

Read More
Laptop displaying an eCommerce store interface

Building a Successful eCommerce Store

By Xavier Berkness | Dec 9, 2024

Starting an eCommerce store can be an exciting venture. It offers a fantastic way to reach a global audience and sell your products 24/7. However, to stand out and succeed, you need to approach this task methodically. Picking the right platform, designing a user-friendly interface, creating effective product listings, and setting up foolproof payment and…

Read More
Diagram of SEO strategies on paper with coffee and phone

Easy SEO Tips to Boost Your Site

By Xavier Berkness | Dec 9, 2024

Search engine optimization (SEO) is key to making your website more visible to people who are searching for topics related to your business. By using effective SEO strategies, you can improve your site’s ranking on search engines like Google, driving more traffic to your website. Whether you’re a beginner or have some experience with SEO,…

Read More
Website development layout sketch drawing

How to Make Your Website User-Friendly

By Xavier Berkness | Dec 9, 2024

A user-friendly website is essential for keeping visitors engaged and encouraging them to take action. If users can’t navigate your site easily or if it loads slowly, they are likely to leave and not come back. Therefore, it’s crucial to focus on making your website as user-friendly as possible. One key aspect of a user-friendly…

Read More
Computer screen displaying video marketing tools

Make Great Marketing Videos at Home

By Xavier Berkness | Dec 9, 2024

Creating great marketing videos from home is more achievable than ever. High-quality videos can help you engage with your audience, promote your brand, and drive more traffic to your website. You don’t need a fancy studio or expensive gear to start producing effective marketing videos. With the right tips and tools, you can create professional-looking…

Read More