The PERC Blog

Our thoughts on digital marketing.

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How to Write Blogs That Attract Readers

By Xavier Berkness | Dec 23, 2024

Writing blogs that attract readers is both an art and a science. Great blogs capture attention, provide value, and keep readers coming back for more. To achieve this, you need to understand what your audience wants and how to deliver it effectively. Knowing your audience helps you create content that resonates and engages them. Starting…

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Making Your Website User-Friendly

By Xavier Berkness | Dec 23, 2024

Creating a user-friendly website is crucial for keeping visitors on your site and encouraging them to return. A user-friendly website not only looks good but also functions smoothly and meets the needs of its visitors. By focusing on a few key areas, you can make your site a pleasant and efficient place for users to…

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Simple SEO Tricks to Boost Traffic

By Xavier Berkness | Dec 23, 2024

Getting more people to visit your website is important for success. One effective way to do this is through Search Engine Optimization (SEO). By using some simple SEO tricks, you can boost your website traffic without being an expert. These tricks help improve your site’s visibility on search engines, making it easier for people to…

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Tips for Designing Effective Email Campaigns

By Xavier Berkness | Dec 23, 2024

Email campaigns are a vital tool for reaching your audience and driving engagement. With the right strategies, you can create emails that capture attention and encourage action. This guide will help you design effective email campaigns that resonate with your audience and deliver results. First, it’s essential to understand your audience. Knowing who your subscribers…

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Paid Search Ads that Deliver Results

By Xavier Berkness | Dec 16, 2024

Paid search ads are a powerful tool for driving traffic to your website and generating leads. They appear at the top of search engine results, giving you a prime spot to catch the attention of potential customers. When done right, paid search ads can deliver impressive results and provide a great return on investment. Creating…

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Design Email Campaigns That Stand Out

By Xavier Berkness | Dec 16, 2024

Creating email campaigns that grab attention and engage readers is crucial for any marketing strategy. Email remains one of the most effective ways to reach customers, keep them informed, and drive sales. But with so many emails flooding inboxes every day, how can you make yours stand out? The first step is understanding your audience…

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How to Build a Successful eCommerce Site

By Xavier Berkness | Dec 16, 2024

Building a successful eCommerce site involves more than just setting up a website and adding products. It takes careful planning and strategic decisions to ensure your online store attracts the right customers and converts visitors into buyers. Whether you’re starting from scratch or revamping an existing store, understanding the key elements of a successful eCommerce…

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Top Digital Marketing Tips for 2025

By Xavier Berkness | Dec 16, 2024

As we move into 2025, the landscape of digital marketing continues to evolve. Keeping up with the latest trends and technologies is crucial for businesses looking to stay ahead. By adopting new strategies and tools, you can better connect with your audience and drive more engagement. Artificial intelligence (AI) is playing an increasingly important role…

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