The PERC Blog

Our thoughts on digital marketing.

Person typing email on a laptop at a desk

Design Email Campaigns That Get Results

By Xavier Berkness | Dec 2, 2024

Email campaigns are a powerful tool for connecting with your audience and driving results. Whether you’re aiming to boost sales, increase website traffic, or build brand loyalty, well-designed email campaigns can make a huge difference. But, designing emails that get results takes more than just hitting the “send” button. To start, it’s essential to understand…

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Person holding digital email and laptop at desk

Maximize Email Engagement with Smart Design

By Xavier Berkness | Dec 2, 2024

Email marketing remains a cornerstone of digital communication for businesses, providing a direct line to customers and prospects alike. In designing emails for maximum engagement, it’s crucial to blend visual appeal with functional design, ensuring every newsletter or promotional message not only captures attention but also drives action. As we navigate the evolving landscape of…

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Hands reviewing marketing data and analytics on a table

Boost Your Online Presence with Digital Marketing

By Xavier Berkness | Dec 2, 2024

Having a strong online presence is essential for any business looking to thrive. With so many potential customers browsing the internet daily, it’s important to stand out and connect with them effectively. Digital marketing offers various strategies to help boost your visibility and engage your audience. One way to enhance your online presence is by…

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Best Digital Marketing Tips for Small Businesses

By Xavier Berkness | Dec 2, 2024

Starting and growing a small business is exciting but challenging. One of the most important things you need to focus on is digital marketing. Right strategies help you reach more customers and grow your business. Digital marketing covers everything from social media to search engine optimization (SEO), content creation, and email campaigns. Social media is…

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How to Build a Successful eCommerce Store

By Xavier Berkness | Nov 25, 2024

Building a successful eCommerce store takes careful planning and execution. It’s more than just putting up a website and listing products. The right strategy can make all the difference between a store that struggles and one that thrives. First, selecting the right platform is crucial. Your eCommerce platform is the foundation of your store. It…

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Easy Digital Marketing Tips for Beginners

By Xavier Berkness | Nov 25, 2024

Starting with digital marketing can feel overwhelming, but it doesn’t have to be. With the right approach, you can effectively promote your business and reach more customers. These easy tips will guide you through essential steps in digital marketing. The first step in digital marketing is setting clear goals. Knowing what you want to achieve…

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Woman creating a marketing video at home desk

Creating Cool Marketing Videos at Home

By Xavier Berkness | Nov 25, 2024

Creating marketing videos at home has become easier than ever. With the right tools and a little creativity, you can produce professional-looking content without stepping outside your house. These videos can help promote your business, engage your audience, and boost your brand’s visibility. First, it’s essential to have a solid plan. This means defining your…

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Hands typing on a laptop with search overlay

Getting Results with Paid Search Ads

By Xavier Berkness | Nov 25, 2024

Paid search ads can be a powerful way to drive traffic to your website and generate leads. They allow your business to appear at the top of search engine results, making it easier for potential customers to find you. However, creating effective paid search campaigns involves more than just throwing some ads together. You need…

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