The PERC Blog

Our thoughts on digital marketing.

Laptop displaying an eCommerce store interface

Building a Successful eCommerce Store

By Xavier Berkness | Dec 9, 2024

Starting an eCommerce store can be an exciting venture. It offers a fantastic way to reach a global audience and sell your products 24/7. However, to stand out and succeed, you need to approach this task methodically. Picking the right platform, designing a user-friendly interface, creating effective product listings, and setting up foolproof payment and…

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Diagram of SEO strategies on paper with coffee and phone

Easy SEO Tips to Boost Your Site

By Xavier Berkness | Dec 9, 2024

Search engine optimization (SEO) is key to making your website more visible to people who are searching for topics related to your business. By using effective SEO strategies, you can improve your site’s ranking on search engines like Google, driving more traffic to your website. Whether you’re a beginner or have some experience with SEO,…

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Website development layout sketch drawing

How to Make Your Website User-Friendly

By Xavier Berkness | Dec 9, 2024

A user-friendly website is essential for keeping visitors engaged and encouraging them to take action. If users can’t navigate your site easily or if it loads slowly, they are likely to leave and not come back. Therefore, it’s crucial to focus on making your website as user-friendly as possible. One key aspect of a user-friendly…

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Computer screen displaying video marketing tools

Make Great Marketing Videos at Home

By Xavier Berkness | Dec 9, 2024

Creating great marketing videos from home is more achievable than ever. High-quality videos can help you engage with your audience, promote your brand, and drive more traffic to your website. You don’t need a fancy studio or expensive gear to start producing effective marketing videos. With the right tips and tools, you can create professional-looking…

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Person typing email on a laptop at a desk

Design Email Campaigns That Get Results

By Xavier Berkness | Dec 2, 2024

Email campaigns are a powerful tool for connecting with your audience and driving results. Whether you’re aiming to boost sales, increase website traffic, or build brand loyalty, well-designed email campaigns can make a huge difference. But, designing emails that get results takes more than just hitting the “send” button. To start, it’s essential to understand…

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Person holding digital email and laptop at desk

Maximize Email Engagement with Smart Design

By Xavier Berkness | Dec 2, 2024

Email marketing remains a cornerstone of digital communication for businesses, providing a direct line to customers and prospects alike. In designing emails for maximum engagement, it’s crucial to blend visual appeal with functional design, ensuring every newsletter or promotional message not only captures attention but also drives action. As we navigate the evolving landscape of…

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Hands reviewing marketing data and analytics on a table

Boost Your Online Presence with Digital Marketing

By Xavier Berkness | Dec 2, 2024

Having a strong online presence is essential for any business looking to thrive. With so many potential customers browsing the internet daily, it’s important to stand out and connect with them effectively. Digital marketing offers various strategies to help boost your visibility and engage your audience. One way to enhance your online presence is by…

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Two team members reviewing digital marketing charts on a desk

Best Digital Marketing Tips for Small Businesses

By Xavier Berkness | Dec 2, 2024

Starting and growing a small business is exciting but challenging. One of the most important things you need to focus on is digital marketing. Right strategies help you reach more customers and grow your business. Digital marketing covers everything from social media to search engine optimization (SEO), content creation, and email campaigns. Social media is…

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