The PERC Blog

Our thoughts on digital marketing.

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Top Strategies for Digital Marketing Success

By Xavier Berkness | Nov 4, 2024

Digital marketing is key for growing any business. With so many strategies available, it can be hard to know where to start. Whether you run a small business or a large corporation, effective digital marketing can boost your online presence and help you reach more customers. One important strategy is optimizing your website for search…

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Steps to Create a Successful eCommerce Site

By Xavier Berkness | Nov 4, 2024

Starting an eCommerce site can seem like a big project, but breaking it down into steps makes it manageable. Creating a successful eCommerce site involves careful planning, choosing the right platform, designing a user-friendly interface, and implementing effective SEO and marketing strategies. Each step is essential to build a site that attracts customers and drives…

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Making Fun and Engaging Marketing Videos at Home

By Xavier Berkness | Nov 4, 2024

Ever thought about making your own marketing videos at home? It’s easier than you might think! With just a few key pieces of equipment and a smart approach, you can create fun and engaging videos that captivate your audience. You don’t need a fancy studio or expensive gear to start making videos that work. Knowing…

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How to Design a Website Everyone Can Use

By Xavier Berkness | Nov 4, 2024

Making a website easy for everyone to use is important. When a site is simple to navigate, accessible to all, and fast, it makes a better experience for visitors. This can lead to more people staying on your site longer and even coming back again. A good website starts with user-friendly navigation. If people can’t…

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Craft Email Campaigns That Get Results

By Xavier Berkness | Oct 28, 2024

Email is one of the most powerful tools in digital marketing. When executed correctly, email campaigns can build customer relationships, drive sales, and increase brand loyalty. However, creating email campaigns that actually deliver results requires a thoughtful strategy and attention to detail. Creating successful email campaigns involves several key elements. By focusing on your audience,…

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Blogging Techniques to Grab Attention

By Xavier Berkness | Oct 28, 2024

Blogging is a great way to share your ideas, attract an audience, and drive traffic to your website. But with so many blogs out there, how do you make yours stand out? The answer lies in using the right techniques to capture and hold your readers’ attention. Everyone loves a good story, and your blog…

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Easy Ways to Improve Your Search Engine Rankings

By Xavier Berkness | Oct 28, 2024

Improving your search engine rankings is essential for driving traffic to your website. When your site ranks higher on search engines like Google, more people can find it. This means more visitors, more potential customers, and more chances to grow your business. Fortunately, there are some easy ways to enhance your rankings. One of the…

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Person working on SEO tools on a laptop.

Easy SEO Tips to Get Your Site Noticed

By Xavier Berkness | Oct 28, 2024

Getting your website noticed online can feel like finding a needle in a haystack. With countless sites competing for attention, it’s important to use effective SEO (Search Engine Optimization) techniques. SEO helps your site rank higher in search engine results, making it more visible to potential visitors. Many people think SEO is complex and challenging.…

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