The PERC Blog

Our thoughts on digital marketing.

Hands typing on a laptop with email icons floating.

Designing Emails That Get Opened

By Xavier Berkness | Nov 18, 2024

Emails are an essential part of any digital marketing strategy. They allow you to connect directly with your customers and share important updates, promotions, and content. But with so many emails flooding inboxes every day, how do you make sure yours stand out? The key is to design emails that grab attention and encourage recipients…

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Digital Marketing Tips You Can Start Today

By Xavier Berkness | Nov 18, 2024

Getting more traffic to your website is essential for growing your online presence and achieving your business goals. There are several strategies you can use to attract more visitors, from optimizing your site for search engines to leveraging social media platforms. By combining these methods, you can reach a wider audience and increase engagement on…

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DIY video production in a home studio with camera and tripod

How to Make Cool Marketing Videos at Home

By Xavier Berkness | Nov 18, 2024

Creating cool marketing videos at home is easier than ever. You don’t need a fancy studio or expensive equipment to make videos that grab attention. With the right tools and techniques, you can produce high-quality videos from the comfort of your home. To get started, focus on gathering essential equipment to set up your home…

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How to Make Your Website Easy to Use

By Xavier Berkness | Nov 18, 2024

A website that’s easy to use keeps visitors happy and encourages them to stick around longer. This leads to more engagement and higher conversion rates. Making your website user-friendly involves several key elements, from navigation and CTAs (calls to action) to load speed and content readability. The goal is to create a seamless experience that…

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Hands typing on a laptop with email interface

Design Email Campaigns That Work: Boost Your Engagement

By Xavier Berkness | Nov 11, 2024

Email campaigns are a powerful tool for reaching your audience directly. They allow you to connect with your customers, inform them about new products, and keep them engaged with your brand. Designing email campaigns that work requires a good understanding of your audience, compelling content, and a visually appealing layout. Design is equally important when…

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Desk with digital marketing notes, glasses, and coffee

Effective Digital Marketing Tips for Beginners: A Guide

By Xavier Berkness | Nov 11, 2024

Starting with digital marketing can feel overwhelming, but it doesn’t have to be. With the right tips and strategies, even beginners can create successful campaigns. Whether you’re trying to boost your website’s visibility, engage with customers, or drive more sales, understanding the basics is crucial. One of the first steps is getting to know your…

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Woman editing a video at home studio workstation

How to Create Awesome Marketing Videos at Home Easily

By Xavier Berkness | Nov 11, 2024

Creating marketing videos at home can be both fun and highly rewarding. With the right tools and techniques, you can produce professional-quality videos that grab attention and promote your brand effectively. Whether you’re a small business owner, a content creator, or just someone looking to boost your digital presence, making great marketing videos is easier…

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Top Digital Marketing Strategies for 2024: Maximize Success

By Xavier Berkness | Nov 11, 2024

Digital marketing continues to evolve quickly, making it essential to stay updated on the latest trends and techniques. As we enter 2024, several key strategies will help businesses maximize their online presence and reach their audience more effectively. By adapting to new technologies and consumer behaviors, you can stay ahead in this fast-paced environment. One…

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