The PERC Blog
Our thoughts on digital marketing.
Your Audience: How to Find and Target Them
Roughly $37 billion is wasted yearly just from ad budgets that fail to interact with the Target Audience. Marketers must create targeted and personalized experiences for customers to capture their attention amid a sea of brands. However, if they want to succeed, marketers must have a comprehensive understanding of the ideal customer and make informed…
Read MoreIs Your WordPress Website Speed Affecting Sales?
Don’t Skimp On Hosting As You Might Skimp On Other Things Many companies are tempted to choose inexpensive hosting services; after all, it’s just one of the many monthly expenses you’ll be incurring in order to run a successful business. – One mistake is not spending enough on hosting. It can lead to issues in…
Read More5 Hot Tips for Creating the Best Landing Pages
The impact of first impressions cannot be overstated. The first page your visitors see when they visit your website, whether from a search result or an advertisement, is the landing page. As an online business, this serves as your first impression. These days, merely creating a landing page isn’t enough; you need to create one…
Read MoreHow to Create High Converting Facebook Ad Campaigns
Facebook has a daily active user base of 1.09 billion people. With so many users, Facebook has established itself as one of the most effective marketing channels for B2B and B2C companies. Facebook ads provide eCommerce companies with a simple approach to hone in on a specific audience and encourage them to visit their website.…
Read MoreWhy Email Marketing Works
Market trends change year after year, but there’s one marketing tool that has been producing the highest return on investment (ROI) for marketers for the past ten years: email marketing. Using an effective strategy can help you generate up to $42 in ROI for every dollar you spend on mass emails. The best part is,…
Read MoreSelling Frozen Food Online
Every business has difficult lessons to learn, and every industry has its own set of problems and challenges. This applies especially to the food industry. Everything from airborne bacteria to stock levels to the weather can disrupt the supply chain of local grocers. If that isn’t intimidating enough, managing a food business also requires carefully…
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