The PERC Blog

Our thoughts on digital marketing.

Hands typing on a laptop with email interface

Design Email Campaigns That Work: Boost Your Engagement

By Xavier Berkness | Nov 11, 2024

Email campaigns are a powerful tool for reaching your audience directly. They allow you to connect with your customers, inform them about new products, and keep them engaged with your brand. Designing email campaigns that work requires a good understanding of your audience, compelling content, and a visually appealing layout. Design is equally important when…

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Effective Digital Marketing Tips for Beginners: A Guide

By Xavier Berkness | Nov 11, 2024

Starting with digital marketing can feel overwhelming, but it doesn’t have to be. With the right tips and strategies, even beginners can create successful campaigns. Whether you’re trying to boost your website’s visibility, engage with customers, or drive more sales, understanding the basics is crucial. One of the first steps is getting to know your…

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How to Create Awesome Marketing Videos at Home Easily

By Xavier Berkness | Nov 11, 2024

Creating marketing videos at home can be both fun and highly rewarding. With the right tools and techniques, you can produce professional-quality videos that grab attention and promote your brand effectively. Whether you’re a small business owner, a content creator, or just someone looking to boost your digital presence, making great marketing videos is easier…

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Top Digital Marketing Strategies for 2024: Maximize Success

By Xavier Berkness | Nov 11, 2024

Digital marketing continues to evolve quickly, making it essential to stay updated on the latest trends and techniques. As we enter 2024, several key strategies will help businesses maximize their online presence and reach their audience more effectively. By adapting to new technologies and consumer behaviors, you can stay ahead in this fast-paced environment. One…

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Top Strategies for Digital Marketing Success

By Xavier Berkness | Nov 4, 2024

Digital marketing is key for growing any business. With so many strategies available, it can be hard to know where to start. Whether you run a small business or a large corporation, effective digital marketing can boost your online presence and help you reach more customers. One important strategy is optimizing your website for search…

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Steps to Create a Successful eCommerce Site

By Xavier Berkness | Nov 4, 2024

Starting an eCommerce site can seem like a big project, but breaking it down into steps makes it manageable. Creating a successful eCommerce site involves careful planning, choosing the right platform, designing a user-friendly interface, and implementing effective SEO and marketing strategies. Each step is essential to build a site that attracts customers and drives…

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Making Fun and Engaging Marketing Videos at Home

By Xavier Berkness | Nov 4, 2024

Ever thought about making your own marketing videos at home? It’s easier than you might think! With just a few key pieces of equipment and a smart approach, you can create fun and engaging videos that captivate your audience. You don’t need a fancy studio or expensive gear to start making videos that work. Knowing…

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Desktop and laptop showing a hotel website design

How to Design a Website Everyone Can Use

By Xavier Berkness | Nov 4, 2024

Making a website easy for everyone to use is important. When a site is simple to navigate, accessible to all, and fast, it makes a better experience for visitors. This can lead to more people staying on your site longer and even coming back again. A good website starts with user-friendly navigation. If people can’t…

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