The PERC Blog

Our thoughts on digital marketing.

website

Essential Tips for Designing Customer-Friendly Websites

By Xavier Berkness | Sep 16, 2024

Creating a website that is both attractive and easy to use is crucial for any business. Your website serves as the first impression for many potential customers, and a well-designed site can leave a lasting positive impact. Ensuring your website is user-friendly can greatly enhance customer satisfaction and increase engagement. Prioritizing user experience (UX) and…

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Paid Search

Maximize Your Budget with Paid Search Strategies

By Xavier Berkness | Sep 16, 2024

Paid search is a powerful way to drive traffic to your website and attract new customers. By utilizing paid ads, you can reach specific audiences who are searching for products or services like yours. However, simply running ads isn’t enough; you need to use smart strategies to make sure your budget is being used effectively.…

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Digital Marketing Strategy

Top Digital Marketing Tips for Small Businesses

By Xavier Berkness | Sep 16, 2024

Running a small business can be challenging, especially when it comes to standing out online. Digital marketing is essential for attracting customers and growing your business. By using the right strategies, you can reach more people and build strong connections with your audience. Social media is a powerful tool for small businesses. It allows you…

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website ranking

Mastering SEO: Simple Steps to Improve Your Website Ranking

By Xavier Berkness | Sep 16, 2024

Improving your website’s ranking on search engines can significantly boost your online visibility. When more people find your site, you have a better chance of converting visitors into customers. Search Engine Optimization (SEO) is the key to moving up in search results. By mastering a few basic SEO techniques, you can make a big impact…

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SEO Skyrocket

SEO Techniques to Skyrocket Your Google Rankings

By Xavier Berkness | Sep 9, 2024

Achieving higher rankings on Google isn’t a game of luck; it requires strategic effort and well-implemented techniques. Effective SEO can significantly enhance your website’s visibility, bringing more organic traffic and potential customers. By focusing on key areas such as keyword research, content creation, technical SEO, and link building, you can dramatically improve your search engine…

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blog post

How to Write Blogs That Get People Talking

By Xavier Berkness | Sep 9, 2024

Writing blogs that get people talking involves more than just putting words on a page. It’s about connecting with your audience and sparking discussions that keep them engaged. When your readers feel compelled to comment, share, and talk about your blog, it shows you’ve hit the mark. This not only boosts your blog’s visibility but…

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website design

How to Tailor Your Website Design to User Needs

By Xavier Berkness | Sep 9, 2024

When we talk about crafting a website, understanding and prioritizing user needs is foundational. This focus ensures that every element serves a purpose and enhances the overall user experience. At our core, we recognize the significance of aligning our website’s design with what our users actually need and expect. It’s not just about creating something…

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Paid Search Ads

Secrets to Winning with Paid Search Ads

By Xavier Berkness | Sep 9, 2024

Winning with paid search ads requires more than just setting a budget and choosing keywords. It involves a strategic approach to ensure your ads reach the right people and generate the desired results. By understanding your target audience, crafting compelling ad copy, optimizing keywords, and tracking performance, you can make your paid search campaigns more…

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