The PERC Blog
Our thoughts on digital marketing.
Make Awesome Marketing Videos Without a Big Budget
Creating engaging marketing videos doesn’t always mean spending a lot of money. Even with a small budget, you can produce high-quality videos that capture your audience’s attention. By focusing on careful planning, clever use of affordable tools, and some DIY techniques, you can create videos that effectively promote your brand. Planning Your Video Content Planning…
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Design Email Campaigns That Get Results
Email campaigns are a powerful way to engage your audience and promote your brand. When designed well, they can lead to higher open rates, increased clicks, and more conversions. To achieve these results, it’s important to focus on several key aspects of email marketing. Segmenting Your Email List for Better Targeting Segmenting your email list…
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Build an eCommerce Site That Sells
Building a successful eCommerce site requires more than just listing products online. It involves careful planning and execution to create a shopping experience that attracts and retains customers. Whether you’re starting from scratch or looking to improve an existing store, knowing the key elements can make all the difference. Choosing the Right Platform for Your…
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Boost Your Brand with Top Digital Marketing Tactics
Boosting your brand with effective digital marketing tactics can transform the way you reach and engage your audience. By leveraging the right strategies, you can elevate your brand’s visibility, drive traffic to your website, and increase conversions. This involves a combination of search engine optimization (SEO), social media engagement, targeted email campaigns, and paid advertising.…
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An Easy Guide to Producing High-Quality Marketing Videos
Creating high-quality marketing videos can greatly enhance your digital marketing efforts. Videos capture attention, convey messages effectively, and can deeply engage your audience. Whether promoting products, explaining services, or sharing customer testimonials, marketing videos can drive valuable traffic and conversions. However, producing a professional and engaging video requires careful planning and execution. It’s not just…
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Building a Profitable eCommerce Website from Scratch
Building a profitable eCommerce website from scratch involves more than just setting up an online store. It requires careful planning, thoughtful design, effective search engine optimization (SEO), and strategic digital marketing to attract and convert visitors. First, it’s crucial to develop a solid eCommerce strategy. This involves understanding your market, defining your target audience, and…
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Creating Buzz: How to Write Blog Posts That Engage Readers
Hooking readers from the start and keeping them engaged is the ultimate goal of any blog post. When readers find your content compelling, they are more likely to stay, explore more, and even share it with others. Engaged readers can lead to increased traffic, higher search engine rankings, and greater opportunities for conversions and sales.…
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How to Optimize Your Paid Search Campaigns for Success
Embarking on paid search campaigns without a clear strategy can be like navigating a ship without a compass. Here at our company, we understand the value of pinpointing every action to ensure not just traction, but the right kind of traction that enhances both visibility and profitability. Our approach to paid search is shaped around…
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