The PERC Blog
Our thoughts on digital marketing.
Mastering Email Marketing Campaigns: Best Practices for Effective Customer Engagement
In today’s fast-paced digital world, businesses must consistently innovate and fine-tune their marketing strategies to remain visible and compelling to their target audiences. One timeless yet powerful marketing channel that continues to prove its worth is email marketing. When executed effectively, email marketing can help you build strong connections with customers, nurture leads, foster brand…
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Unlock the Full Potential of Paid Search Advertising: A Comprehensive Guide for Success
Digital advertising has become an integral part of businesses’ growth strategies in today’s competitive online landscape. One incredibly effective option that can provide substantial returns on investment is paid search advertising. Paid search ads, synonymous with pay-per-click (PPC) or search engine marketing (SEM), enable your brand to reach potential customers as they actively search for…
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Supercharging Your Digital Marketing with Video Content Creation
In today’s fast-paced and visually-driven world, captivating and memorable video content has emerged as a powerful tool for businesses striving to leave a lasting impact on their target audiences. As digital marketing specialists, we recognize the potential of harnessing the power of video content creation to enhance your brand’s online presence, engage consumers, and ultimately…
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Dominate the SERPs with a Comprehensive Local SEO Strategy
In today’s fast-paced digital world, businesses must continually adapt to the rapidly changing online environment, especially when it comes to search engine visibility. One of the most significant challenges that local businesses face is establishing a strong online presence and staying visible in search results. Fortunately, by employing the right local SEO strategy, companies can…
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Amplify Your eCommerce Success with High-Converting Email Campaigns
As the eCommerce industry continues to grow and evolve, businesses must continually adapt and adopt new strategies to stay ahead of the competition and maintain customer satisfaction. One highly effective, yet often overlooked, marketing method that can greatly impact eCommerce success is strategic email campaign creation. Implementing well-crafted, targeted, and engaging email campaigns can foster…
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Mastering Email Design in 2024: Creating Captivating Campaigns for Better Conversions
In the ever-evolving world of digital marketing, email still holds a prominent place as an indispensable channel for businesses of all sizes. With a direct line of communication to your audience’s inbox, well-executed email campaigns can drive engagement, increase brand loyalty, and generate considerable returns on investment. However, for those campaigns to shine and make…
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Integrating Video Marketing into Your 2024 Digital Marketing Strategy: Boost Engagement and Drive Conversions
As we continue to navigate the ever-evolving digital landscape in 2024, video marketing remains a powerful and effective tool for businesses of all sizes. According to recent statistics, video content now accounts for a substantial portion of internet traffic and has a much higher engagement rate than other forms of content. With that in mind,…
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Harnessing the Power of Voice Search in 2024: Boosting Your SEO and Online Presence
Voice search has grown increasingly popular in recent years, with users relying on digital assistants like Siri, Google Assistant, and Alexa for their daily search needs. With the meteoric rise of voice search technology and the changing behavior of users, it’s crucial for businesses to adapt their SEO strategies and stay ahead of the curve.…
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