The PERC Blog

Our thoughts on digital marketing.

Mastering SEO: Simple Steps to Improve Your Website Ranking

By Xavier Berkness | Sep 16, 2024

Improving your website’s ranking on search engines can significantly boost your online visibility. When more people find your site, you have a better chance of converting visitors into customers. Search Engine Optimization (SEO) is the key to moving up in search results. By mastering a few basic SEO techniques, you can make a big impact…

SEO Techniques to Skyrocket Your Google Rankings

By Xavier Berkness | Sep 9, 2024

Achieving higher rankings on Google isn’t a game of luck; it requires strategic effort and well-implemented techniques. Effective SEO can significantly enhance your website’s visibility, bringing more organic traffic and potential customers. By focusing on key areas such as keyword research, content creation, technical SEO, and link building, you can dramatically improve your search engine…

How to Write Blogs That Get People Talking

By Xavier Berkness | Sep 9, 2024

Writing blogs that get people talking involves more than just putting words on a page. It’s about connecting with your audience and sparking discussions that keep them engaged. When your readers feel compelled to comment, share, and talk about your blog, it shows you’ve hit the mark. This not only boosts your blog’s visibility but…

How to Tailor Your Website Design to User Needs

By Xavier Berkness | Sep 9, 2024

When we talk about crafting a website, understanding and prioritizing user needs is foundational. This focus ensures that every element serves a purpose and enhances the overall user experience. At our core, we recognize the significance of aligning our website’s design with what our users actually need and expect. It’s not just about creating something…

Secrets to Winning with Paid Search Ads

By Xavier Berkness | Sep 9, 2024

Winning with paid search ads requires more than just setting a budget and choosing keywords. It involves a strategic approach to ensure your ads reach the right people and generate the desired results. By understanding your target audience, crafting compelling ad copy, optimizing keywords, and tracking performance, you can make your paid search campaigns more…

How to Launch a Successful eCommerce Store

By Xavier Berkness | Sep 2, 2024

Launching an eCommerce store can be an exciting venture. With the right planning and strategies, you can build a successful online business that attracts customers and drives sales. Whether you’re selling handmade crafts or digital products, setting up an eCommerce store involves several key steps that will establish a strong foundation for growth. The first…

Email Design Tips to Boost Your Campaigns

By Xavier Berkness | Sep 2, 2024

Email marketing remains one of the most effective ways to engage with your audience. It allows you to communicate directly with your customers, promote products, and share valuable information. However, getting your emails noticed and read can be a challenge. To maximize your email marketing efforts, you need to employ smart design strategies that grab…

How to Create a Website That Your Customers Will Love

By Xavier Berkness | Sep 2, 2024

Creating a website that your customers will love involves more than just attractive design. It requires a thoughtful approach to user experience, mobile optimization, visual elements, and interactive features. A well-crafted website can significantly impact how customers perceive your brand and can lead to higher engagement and conversions. One of the first things to focus…