The PERC Blog

Our thoughts on digital marketing.

Boost Your Brand with Top Digital Marketing Tactics

By Xavier Berkness | Aug 19, 2024

Boosting your brand with effective digital marketing tactics can transform the way you reach and engage your audience. By leveraging the right strategies, you can elevate your brand’s visibility, drive traffic to your website, and increase conversions. This involves a combination of search engine optimization (SEO), social media engagement, targeted email campaigns, and paid advertising.…

An Easy Guide to Producing High-Quality Marketing Videos

By Xavier Berkness | Aug 12, 2024

Creating high-quality marketing videos can greatly enhance your digital marketing efforts. Videos capture attention, convey messages effectively, and can deeply engage your audience. Whether promoting products, explaining services, or sharing customer testimonials, marketing videos can drive valuable traffic and conversions. However, producing a professional and engaging video requires careful planning and execution. It’s not just…

Building a Profitable eCommerce Website from Scratch

By Xavier Berkness | Aug 12, 2024

Building a profitable eCommerce website from scratch involves more than just setting up an online store. It requires careful planning, thoughtful design, effective search engine optimization (SEO), and strategic digital marketing to attract and convert visitors. First, it’s crucial to develop a solid eCommerce strategy. This involves understanding your market, defining your target audience, and…

Creating Buzz: How to Write Blog Posts That Engage Readers

By Xavier Berkness | Aug 12, 2024

Hooking readers from the start and keeping them engaged is the ultimate goal of any blog post. When readers find your content compelling, they are more likely to stay, explore more, and even share it with others. Engaged readers can lead to increased traffic, higher search engine rankings, and greater opportunities for conversions and sales.…

How to Optimize Your Paid Search Campaigns for Success

By Xavier Berkness | Aug 12, 2024

Embarking on paid search campaigns without a clear strategy can be like navigating a ship without a compass. Here at our company, we understand the value of pinpointing every action to ensure not just traction, but the right kind of traction that enhances both visibility and profitability. Our approach to paid search is shaped around…

Boost Your eCommerce Business in 2024 with High-Performing Website Design

By Xavier Berkness | Aug 5, 2024

In the ever-evolving landscape of 2024, a captivating and frictionless eCommerce website has become integral to driving online sales and fostering customer loyalty. By delivering outstanding user experiences (UX), eCommerce businesses can set themselves apart from the competition and forge lasting connections with their customers. In this comprehensive guide, we’ll walk you through the leading-edge…

Email Design Campaigns in 2024: Creativity and Innovation for Maximum Engagement

By Xavier Berkness | Aug 5, 2024

As digital marketing strategies continue to advance in 2024, it’s vital for businesses to stay ahead of the curve and maximize the potential of their email campaigns. While factors like subject lines and email copy are crucial for success, creative and innovative email design plays an equally important role in seizing and maintaining subscriber attention.…

Harnessing the Power of Video Marketing in 2024: Boosting Brand Visibility, Engagement, and Conversion

By Xavier Berkness | Aug 5, 2024

With the digital landscape in 2024 becoming more saturated and competitive, businesses must adopt innovative marketing tactics to stand out and captivate their target audience. Video marketing has risen in prominence as a powerful tool for promoting brand visibility, engagement, and conversion. In this comprehensive guide, we’ll explore the inherent strength of video content and…