The PERC Blog

Our thoughts on digital marketing.

Expert Website Creation and Optimization

Driving eCommerce Success Through Expert Website Creation and Optimization

By Xavier Berkness | May 27, 2024

As the eCommerce landscape continues to evolve and grow, having a well-designed, user-friendly, and optimized website has become a necessity for brands looking to flourish in the highly competitive world of digital marketing.  Excellence in website creation and optimization is essential for attracting and retaining customers while providing a seamless shopping experience that drives conversions…

Read More
Omnichannel Marketing: Amplifying Your Digital Strategy

Omnichannel Marketing: Amplifying Your Digital Strategy for Maximum Impact

By Xavier Berkness | May 27, 2024

With the rapid growth of digital technology, businesses today have access to a plethora of marketing channels, each with its unique strengths and opportunities. As a result, it’s more important than ever to create a cohesive, unified digital strategy that cuts through the noise and reaches your target audience effectively across these varied channels.  One…

Read More
Voice Search Optimization

Voice Search Optimization: How to Adapt Your SEO Strategy for the Voice Search Revolution

By Xavier Berkness | May 27, 2024

The rapid rise of voice search technology has undeniably changed the landscape of internet search behaviors, with more users relying on the convenience and speed of voice search to find information, ask questions, and make purchases.  As a marketing company specializing in digital marketing and website design, we understand the significance of voice search and…

Read More
Potential of Local SEO

Unlocking the Potential of Local SEO to Boost Your Business’s Online Visibility

By Xavier Berkness | May 27, 2024

In the increasingly competitive world of digital marketing and website design, harnessing the power of local search engine optimization (SEO) can be transformative for businesses looking to increase their online visibility and attract a targeted, local audience.  The growing importance of local searches and the opportunities they present, demand that businesses optimize their online presence…

Read More
Email Campaigns

Unleashing the Power of Personalized Email Campaigns

By Xavier Berkness | May 20, 2024

Email marketing remains a vital component of any comprehensive digital marketing strategy, evolving with new technologies, techniques, and trends. One of the most prevalent and impactful developments in email marketing in 2024 is the rise of personalization. Crafting personalized email campaigns not only significantly improves customer experiences but also drives higher open rates, click-through rates,…

Read More
eCommerce Sales

Maximize eCommerce Sales with High-Converting Product Page Design

By Xavier Berkness | May 20, 2024

In the ever-growing world of eCommerce, standing out from the competition can be challenging. An effective way to differentiate your brand and drive more conversions is by optimizing your product page design. High-converting product pages not only help to increase sales but also enhance the overall user experience on your website. As experts in digital…

Read More
Interactive Content

Harness the Power of Interactive Content for Engagement and Conversions

By Xavier Berkness | May 20, 2024

Interactive content not only captivates our attention, but it encourages us to engage with a brand on a deeper level. As marketers, we’re always seeking innovative ways to connect with our audience, and interactive content offers an exceptional opportunity to create memorable, immersive experiences that drive user engagement, boost conversions, and enhance brand loyalty. Are…

Read More
Progressive Web Apps

Embracing Progressive Web Apps for Enhanced Digital Experience

By Xavier Berkness | May 20, 2024

In today’s fast-paced digital landscape, it’s crucial for businesses to adopt cutting-edge technologies to build seamless online experiences. One such innovation that has emerged as a game-changer for organizations seeking to elevate their digital presence is Progressive Web Apps (PWAs). By combining the best features of web and native mobile apps, PWAs create an engaging,…

Read More