The PERC Blog

Our thoughts on digital marketing.

Landing Page Design

Boost Your Campaign Conversions with Effective Landing Page Design and Optimization

By Xavier Berkness | Apr 8, 2024

When it comes to digital marketing campaigns, a high-converting landing page can be the difference between success and failure. Whether your goals are to generate leads, drive sales, or increase sign-ups, a well-designed and optimized landing page can effectively engage your target audience, showcase your offerings, and drive desired actions. In this comprehensive guide, we’ll…

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Voice Search Optimization

Voice Search Optimization: Adapt Your Business Website to the Growing Voice Trend

By Xavier Berkness | Apr 1, 2024

As the adoption of voice-controlled virtual assistants and smart devices continues to soar, voice search is rapidly transforming the way users interact with search engines and access information online. To stay ahead of the curve, businesses must adapt their digital marketing strategies and optimize their websites for voice search, catering to the evolving preferences of…

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Email Marketing

Unlock the Potential of Email Marketing: Expert Tips for Nurturing Leads and Accelerating Your Business Growth

By Xavier Berkness | Apr 1, 2024

In the constantly evolving digital marketing landscape, email marketing remains a critical component of an effective online marketing strategy. When executed well, email marketing offers a direct and personalized approach to connecting with your target audience, nurturing leads, and driving sales. By harnessing the power of this cost-effective marketing channel, your business can cultivate lasting…

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digital marketing

Kickstart Your Business Growth with Expert-Approved Paid Search Strategies for 2024

By Xavier Berkness | Apr 1, 2024

Throughout the guide, we’ll delve into the fundamentals of Paid Search advertising, including choosing suitable platforms, structuring your campaigns, optimizing keywords, and refining your ad copy. Additionally, we’ll discuss how to monitor and measure your campaign performance and make data-driven adjustments to amplify your success further. By understanding and implementing these best practices, you’ll be…

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Buzzworthy Content

Ignite Your Blog’s Growth with Buzzworthy Content and a Solid Outreach Strategy in 2024

By Xavier Berkness | Apr 1, 2024

In today’s ever-evolving digital landscape, maintaining a growing and thriving blog presence is no mean feat. To truly stand out among the competition and capture the attention of a broader audience, it’s essential to craft and promote buzzworthy content using a comprehensive Blog Buzz Maker strategy. With this actionable guide, we’ll unveil tried-and-tested methods to…

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video marketing

Video Marketing Strategies: Harness the Power of Engaging Visual Content

By Xavier Berkness | Mar 25, 2024

As the digital landscape evolves, video marketing has emerged as a critical element of a successful modern marketing strategy. With consumers increasingly drawn to engaging visual content, incorporating video into your marketing efforts becomes vital to capture your target audience’s attention, drive engagement, and boost conversions. A well-executed video marketing campaign has the potential to…

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paid search

The Power of Paid Search: Fueling Business Growth with Targeted Advertising Campaigns

By Xavier Berkness | Mar 25, 2024

As the digital marketing landscape becomes increasingly competitive, tapping into the full potential of paid search advertising can be a game-changer for businesses looking to expand their reach, attract new customers, and propel their growth. Paid search advertising, such as Google Ads or Bing Ads, provides marketers with unparalleled targeting capabilities, enabling brands to effectively…

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Email Design

Master the Art of Email Design to Boost Your Marketing Campaigns

By Xavier Berkness | Mar 25, 2024

Digital marketing is an ever-evolving landscape, and amidst the numerous channels available to reach and engage consumers, email marketing remains an essential and powerful component of a comprehensive marketing strategy. With the right email design, you can elevate the effectiveness of your campaigns by boosting open rates, click-through rates, and conversions. In the increasingly crowded…

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