The PERC Blog

Our thoughts on digital marketing.

A computer screen displaying a website's homepage with a mix of blog posts

What Is SEO Content? A Beginner’s Guide to Creating Content for SEO

By Xavier Berkness | Feb 1, 2024

SEO content can help boost your site’s traffic and visitors’ perception of your site. Learn how to develop a content strategy in this ultimate guide.

Read More
The featured image could contain a visual representation of Google Analytics dashboard with charts

How to Use Google Analytics to Boost Your SEO

By Xavier Berkness | Feb 1, 2024

These 15 Google Analytics reports for SEO can help you identify the pages on your website that are driving the most traffic and conversions.

Read More
The featured image should contain a visual representation of search engine optimization

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Feb 1, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Read More
The featured image should be an illustration showing a person using a mobile device to perform a voi

Voice Search SEO: How to Optimize Your Site (Step-by-Step Guide)

By Xavier Berkness | Feb 1, 2024

Voice search is transforming the way we search for information online. Here’s how you can optimize your website for voice search and stay ahead of the curve.

Read More
An image showing a website's performance metrics being analyzed on a computer screen

Core Web Vitals: The Ultimate Page Experience Guide

By Xavier Berkness | Feb 1, 2024

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Learn more about them in this article.

Read More
The featured image should contain a visual representation of AI technology interacting with search e

How AI Is Changing the Future of SEO

By Xavier Berkness | Feb 1, 2024

Artificial intelligence is changing the way we interact with search engines. Learn how AI is changing SEO and how you can prepare for the future.

Read More
The featured image should contain a futuristic depiction of AI technology interacting with human-wri

The Future of SEO & Content: Can AI Replace Human Writers?

By Xavier Berkness | Feb 1, 2024

If you ever wondered about the future of SEO and content, and if AI could replace human writers, you’ll find this insightful post by @JuliaEMcCoy intriguing.

Read More
The featured image should contain a visual representation of artificial intelligence (AI) technology

How AI Is Changing the Future of SEO

By Xavier Berkness | Jan 31, 2024

How is AI changing the SEO industry? Click here to learn about the future of SEO with AI and how to prepare for an AI-first world.

Read More