The PERC Blog

Our thoughts on digital marketing.

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On-Page SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 30, 2024

On-page SEO is the practice of optimizing web pages to rank higher and earn more relevant traffic in search engines. This complete on-page SEO guide

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On-Page SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 30, 2024

On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

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What Is Negative SEO? (And How to Defend Against It)

By Xavier Berkness | Jan 30, 2024

Negative SEO is an umbrella term for any black hat SEO techniques used to sabotage another website’s search engine rankings.

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Mobile SEO: The Definitive Guide

By Xavier Berkness | Jan 30, 2024

Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Here’s what you need to know to do it right.

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What is Local SEO? – The Ultimate Guide to Local Search and Local Marketing

By Xavier Berkness | Jan 30, 2024

Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. Learn more about it here.

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International SEO: How to Optimize Your Website for Other Countries

By Xavier Berkness | Jan 30, 2024

International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target.

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What is Evergreen Content? (And How to Use It in Your Content Strategy)

By Xavier Berkness | Jan 30, 2024

Evergreen content is content that stays relevant and fresh for years to come. In this article, we’ll show you how to use evergreen content in your content strategy.

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Black Hat SEO

By Xavier Berkness | Jan 29, 2024

Black Hat SEO is the use of aggressive SEO strategies and tactics that focus only on search engines and not a human audience, and usually does not obey search

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