The PERC Blog

Our thoughts on digital marketing.

YouTube SEO: How to Optimize Videos for YouTube Search

By Xavier Berkness | Feb 5, 2024

YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

Leveraging Social Media Marketing: Tips to Expand Your Brand’s Online Presence and Engage Your Target Audience

By Xavier Berkness | Feb 5, 2024

In the digital age, a strong online presence isn’t just a nice-to-have, it’s a must-have. Social media is no longer merely a place for teenagers to share selfies or for catching up with long-lost friends. It’s an integral part of a brand’s marketing strategy, acting as a direct line of communication to your customers, a…

How to Do an SEO Competitor Analysis

By Xavier Berkness | Feb 5, 2024

How do you outrank your competition in Google search results? Use this guide to perform an SEO competitor analysis. With this guide, you can get the

How to Create a Site Structure That Will Enhance SEO

By Xavier Berkness | Feb 5, 2024

Your website’s site structure is your key to ranking higher in search results. Learn how to create a site structure that will enhance your SEO here.

How to Create an SEO Strategy for 2023 [Template Included]

By Xavier Berkness | Feb 5, 2024

Developing a solid SEO strategy will help bring potential customers to your website. This guide will show you how to create an effective SEO strategy in 2024.

How to Create an SEO Plan

By Xavier Berkness | Feb 5, 2024

Struggling to get your site to rank in search engines? It may be time to create an SEO plan. Learn the basics and download our free template in this post.

Mobile SEO: The Definitive Guide

By Xavier Berkness | Feb 5, 2024

Mobile SEO is the practice of optimizing your site for users on smartphones and tablets. Here’s everything you need to know about Mobile SEO.

Link Building for SEO: The Definitive Guide (2023)

By Xavier Berkness | Feb 4, 2024

Link building can increase the authority of your website, but it can be a difficult process. Discover the best tactics for building links in 2024.